According to the news from Digibei.com on January 13th,SuningZhang Dongdong, chairman of the group, recently stated that intelligent manufacturing is entering an era of great development, and Suning's smart services will drive intelligent manufacturing.
How will smart services drive intelligent manufacturing?
Zhang Dongdong said that Suning has resources and scenarios such as 600 million member users, tens of thousands of platform merchants, tens of millions of product categories, and more than 10,000 offline smart retail stores. At the same time, Suning will open up rich offline scenario resources and user data to provide upstream brands with big data to drive manufacturing.
According to reports, Suning has now set up a dedicated C2M department and established flexible production partnerships with thousands of major brands. In particular, in 2020, the Suning C2M ecosystem helped a number of outstanding department stores, home textiles, small household appliances, beauty, mother and child, and apparel foreign trade factory merchants in the Yangtze River Delta and Pearl River Delta regions successfully explore the domestic market through the “export enterprises” zone.
Zhang Dongdong stressed that with the implementation of the strategy of a manufacturing power and a quality power, in the future, Suning will continue to increase investment and openness to the C2M platform, deepen cooperation with traditional manufacturing enterprises, rely on the three core capabilities of scenario Internet, smart supply chains, and digital management, build an omni-channel consumption scenario, and promote consumer consumption upgrading.
C2M (customer-to-manufacturer) means that users are directly connected to manufacturing. Consumers place orders directly through the platform, and the factory receives orders for the individual needs of consumers, then designs, procures, produces, and ships according to demand. It is also known as the “short circuit economy”. Under the C2M model, consumers and factories can achieve a win-win situation. For factories, it is possible to eliminate all intermediate links that can be short-circuited, such as inventory, logistics, general sales, and distribution. After these intermediate links are short-circuited, various costs will be greatly reduced. For consumers, they can enjoy big-name quality at factory prices.
In order to help traditional manufacturing enterprises move to C2M, it is necessary technology to independently develop a set of C2M operating systems. With the support of this system, traditional manufacturing enterprises can complete the transformation and upgrading of production lines, supply chains, internal management systems, and mindset, so that the manufacturing of traditional products can achieve rapid iterative upgrading just like software.