Gelonghui January 13 | Fusemi (002818.SZ) announced that on January 13, 2021, the company signed a “Strategic Cooperation Agreement” with the Shenzhen Furniture Industry Association (“Shenzhen Family Association”) in Shenzhen. The cooperation aims to fully integrate the resource endowments and operational capabilities of both parties, and expand the supply chain resources, design resources and upstream and downstream industrial resources of both parties. For the company, the cooperation is expected to advance the corporate strategy of “consolidating the basic market and boosting the new track” and enhance the efficiency and speed of the company's new retail transformation.

The partners agreed that starting in 2021, the “Shenzhen International Furniture Fair” will be co-hosted by the company and Shenzhen Family Association for a period of five years, that is, from 2021 to 2025. During this period, the company and the Shenzhen Family Association should make full use of their respective resource advantages, share resources, and promote the common development of both brands and businesses.

Shenzhen Jiahe Co., Ltd. is also the flagship enterprise of China's major home furnishing industry. Shenzhen Family Association has more than 800 furniture and upstream and downstream high-quality member companies, and has been the leading organizer of design-themed international furniture fairs in Asia for many years. The company is a home furnishing distribution platform with the mission of innovation and value creation, and is also a practitioner of in-depth operations in China's home furnishing distribution industry. The signing of this contract will further empower the company's new retail transformation in terms of supply chain resources, design resources, and industrial resources. It will not only help the company further “consolidate the basic market”, but also promote the company's accumulation of potential energy on the new retail track. At the same time, with the help of the Shenzhen Fashion Home Furnishing Design Week and Shenzhen International Furniture Fair, the company will also expand its global influence. It can not only become a link between the Sichuan Home Furnishing Industry Belt and the global market, but also has more opportunities to become a development platform for more international home furnishing and international designers. This cooperation is in line with the company's core strategy and business strategy, is conducive to further enhancing the company's brand image and competitive advantage, and will have a positive impact on the company's business development and business performance improvement for a long time to come.