Original title: Country Garden “No. 2 Chief” Mo Bin Source: Leju Finance

Before Mo Bin came to Country Garden, Yang Guoqiang's title was — “Boss Strong.”

This is what the townspeople in Guangjiao Village honored the founder of Country Garden. It also shows a sense of affinity.

I don't know who first called out “Boss Yang,” but in public today, only Country Garden's public account and Mo Bin, who dares to call the owner of China's largest housing company in person, still exude a sense of closeness, and more importantly, awe.

The relationship between the two is best seen from their names. The top and bottom are lowly respected, and the fact that they are estranged and close is all underpinned by this claim.

Yu Liang, who Wang Shi bluntly called, apparently has no such concerns.

In 2016, when the “Baowan dispute” was most intense, Vanke held a shareholders' meeting. At the meeting, representatives of minority shareholders asked questions: Baoneng proposed the removal of management yesterday, and what kind of thoughts and countermeasures does Vanke have.

Yu Liang, who was the president of Vanke at the time, did not have any slackings. He blurted out, “The question of Wang Shi and I staying is not important.”

Although Yu Liang chose the easiest way to call Wang Shi, Yu Liang still has a very good sense of proportion in other situations where business cards need to be wrapped.

In an exclusive interview with a media outlet at the end of 2015, Yu Liang harshly praised Wang Shi.

The reporter asked: Wang Shi climbed Mount Everest, and you also climbed Mount Everest. The goals are all the same. Are there any differences in methods?

Yu Liang simply said, “Wang Shi is a hero. I'm an ordinary person. I'm afraid of death; I don't dare to climb mountains like Wang Shi.

The title of this interview later was “Yu Liang: Wang Shi is a hero, I am an ordinary person”.

! 1

The 2020 “Fortune” Fortune 500 list was released, and Country Garden, Evergrande, and Vanke are on the list again.

Of course, these 3 housing companies are not the only ones on the list; Poly and Greenland are also in the top 500 in the world. Other leading real estate companies that did not make the list, and their parent companies also entered the list, formally ranking among the top 500 in the world.

For example, China Construction, the parent company of CNOOC, and the parent company of China Railway Real EstateChina Railway,China Railway ConstructionThe parent company of China Railway Construction Co., Ltd.,CCCC Real Estateparent companyChina Communications Construction, Jinmao's parent company, Sinochem Group, and Ocean Real Estate's parent companyChina Life Insurance, China Resources Group, the parent company of China Resources Land, and rankingHuaxia HappinessPing An Group, which has the second largest shareholder position, is on the list.

However, these are either central enterprises and state-owned enterprises, or their scale and strength are not enough to represent Chinese real estate companies. Only cosmic housing enterprises like Bi Hengwan can represent Chinese housing enterprises on the world's top 500 list and compete with multinational giants.

However, in addition to the founder at the helm, who created a cosmic housing enterprise, the No. 2 chief, who is “below one person and above ten thousand,” also contributed greatly to the founder.

Normally, they would rather hide behind their boss, keep a low profile or even manage the operation of a huge real estate empire with a bit of humility. The outside world knows very little about them, and this is not commensurate with their status, status, and hidden strength, so let's talk about Bi Hengwan's No. 2 chiefs today.

2

“Hengyang Geese” has appeared countless times in ancient Chinese poetry. Fan Zhongyuan said “Hengyang Geese went without attention,” and Gao Shi asked “How many books did Hengyang return to the geese?”

In these poems that talk about condolence, Hengyang is a place to express thoughts of detention and the pain of relocation. It is a past that cannot be preserved, and it is an indelible wound.

Mo Bin has never felt this way because he originally belonged here.

Back then, when Nanhua University was still called Hengyang Institute of Technology, Mo Bin studied here.

Although real estate in China was still in its infancy at the time, and the country completed an area of only 5 million square meters per year, Mo Bin's “major in industrial and civil construction” had paved the way for his future life.

At the age of 22, Mo Bin left Hengyang. When he left, he had a lot of “building houses” skills.

Just like the Hengyang geese that overcame the winter and flew back to the north, young Mo Bin's first choice in life was to go north.

In 1989, Mo Bin joined the China Construction Bureau 5 in Changsha, and worked for 21 years. Starting at the grassroots level, step by step, Mo Bin became the deputy director of the China Construction Fifth Bureau at the age of 36. After another 5 years, and at the age of 40, Mo Bin further became the company's top business leader and was promoted to director and general manager.

However, not long after taking office, Mo Bin encountered a difficult situation.

At the time, a vicious incident occurred at a construction site in Nanjing by the China Construction Fifth Bureau. Due to a labor dispute, the security guard of the engineering subcontracting unit actually cut off one of the left hand of the migrant workers asking for wages. The social response was bad, and it even eventually led to the serious consequences of the China Construction Fifth Bureau being evicted from the Nanjing market.

As the head of the general contractor, Mo Bin immediately rushed to Nanjing personally and quickly handled the “slash hands” incident.

Coincidentally, this construction site is a Country Garden project. At the time, Country Garden had only been listed for a year, and Boss Yang had just secured his position as the richest person. It was a time for employment.

Yang Guoqiang was deeply impressed by Mo Bin's natural “barbarism” from Hunan and his flexible style of personal long-sleeved dance. Perhaps from then on, Boss Yang had the idea of soliciting him under his command.

However, Mo Bin, who has not been in the position of general manager of China Construction Fifth Bureau for a long time, apparently does not want to leave the system so soon; his ambition is to move up within the China Construction system.

It is no one else who works with Mo Bin in the Fifth Bureau; he is also an old mentor in the real estate industry. He is Lu Guiqing, the former vice chairman and president of the board of Zhongnan Holdings, and the current chairman of Ping An Construction.

When Mo Bin began serving as the deputy director of the China Construction Fifth Bureau in October 2003, Lu Guiqing had already been the director of the Fifth Bureau of China Construction for a year.

Unlike Mo Bin, who always served in the five bureaus, Lu Guiqing came from the 8th Bureau of the first echelon of China Construction.

In January 2002, Lu Guiqing was suddenly elected from being the manager of the Eighth Bureau and one company to the fifth bureau as deputy director, and promoted to bureau director at the end of the year.

In September 2007, Lu Guiqing and Mo Bin were promoted at the same time. Lu Guiqing became the chairman, and Mo Bin was the general manager. Among them, there is also a vice chairman, Zhou Yong.

Rumor has it that before Lu Guiqing took over as director of the Fifth Bureau, the Fifth Bureau had reached the brink of bankruptcy, and even the audit report came to the conclusion that the enterprise was extremely short of capital, was already insolvent, and was struggling to move forward.

Some officials said, “At that time, no one was willing to be the general manager of the designated candidate in the bureau. In the end, the decision had to be made by throwing coins to catch them.”

In 4 years, the Fifth Bureau of China Construction changed 4 directors, and 6 people presided over the work.

By 2010, the situation had completely reversed.

According to some reports, “During his tenure at the China Construction Fifth Bureau, Lu Guiqing was highly praised for solving the management problems of old state-owned enterprises in a completely competitive market.”

It is even described as: in 12 years, the scale of operations increased 60 times, total profit and tax increased 88 times, and total profit increased 957 times, forming an astonishing 85° development curve.

In fact, 2010 was also the fourth year that Mo Bin was the general manager of the Fifth Bureau, but Mo Bin did not summarize the “85° development curve,” but left the Fifth Bureau this year.

On July 22, 2010, Country Garden issued an announcement. Cui Jianbo resigned as the company's president, and Mo Bin was appointed as the president and executive director.

This is the end of his career in five games in '21.

Mo Bin turned into a real estate professional manager with a basic annual salary of 2.5 million yuan. In that year, Country Garden's annual sales were 32.9 billion yuan, ranking 9th in the list of the top 100 housing enterprises in the country. It was also in that year that Country Garden's sales of projects outside of the province exceeded 10 billion yuan for the first time.

Mo Bin is about to begin his ten-year career as president at Country Garden, helping Boss Yang rise from No. 9 in the country to No. 1 in the country, while also helping himself increase his annual salary from 2.5 million to 68.71 million yuan.

3

Mo Bin's career transformation was so gorgeous, so gorgeousZhongnan ConstructionThe boss, Chen Jinshi, soon woke up.

Since the general managers of the five bureaus are all so powerful, then the ability of the chairman of the board is even less a matter of concern.

When Chen Jinshi said to the outside world that he had “no hope”, he had to invite Lu Guiqing to leave the mountain.

At the end of 2014, Lu Guiqing also left the Fifth Bureau, but instead of going to Zhongnan, he was promoted to the position of chief economist of the parent company China Construction.

In January 2015, the Fifth Bureau held a cadre conference. At the meeting, it was announced that Zhou Yong was the chairman of the China Construction Fifth Bureau, and Lu Guiqing completely left the Fifth Bureau.

Two years later, unable to stop Chen Jinshi's “Baqu Mao Lu”, Lu Guiqing went to Central South China and officially took office as Vice Chairman of the Board and President of Zhongnan Holdings in February.

No one expected that Lu Guiqing was the only person Chen Jinshi “cares about”. In August, Chen Jinshi also invited celebrity real estate manager Chen Kai to serve as the chairman of Zhongnan Land. Zhongnan Land is the main real estate sector under Zhongnan Holdings.

Wolong and Pheasant, one person can keep the world safe. Chen Jinshi wanted to learn from Liu Bei, so he invited both of them into the door at once.

As a result, Lu Guiqing went to Ping An Construction Investment at the end of last year, and Chen Kai went to Xinli Real Estate at the beginning of this year.

One after another, Wolong Fengchuang bid farewell to Zhongnan Real Estate.

Lu Guiqing did not establish a sectarian faction after “Coming out of the Mountain Five Games,” and rose to fame. Of course, judging from the number of hidden assets that Ping An has laid in the real estate industry today, Lu Guiqing, who is in charge of Ping An Construction Investment, is not limited in the future.

4

Right now, of course, it still needs to be slightly inferior to Mo Bin.

In the middle of this year, there was a sudden rumor that Mo Bin was leaving Country Garden, and it was even rampant at one point to the point where Mo Bin needed to come out and refute the rumor himself.

Coinciding with Country Garden's semi-annual report results conference, Mo Bin led a team to attend as usual. In the face of the resignation rumor, Mo Bin said something like this: “I don't know why there is this rumor. Here, I also want to convey my firm belief that my career must have ended at Country Garden, and I will always follow Country Garden to the end.”

Three words, to the end.

In the second half of the year that followed, Mo Bin seemed determined to convey what these three words represented.

Towards the end of the year, Country Garden launched a strategic action called the “Strong Foundation Action”. As for the reason, it must be clear to everyone in the community. The five-star home did not have a solid foundation in the past.

There is another layer of deep meaning, which is probably reflected in Mo Bin's stay in Country Garden, or the information Mo Bin wants to use this to convey to the outside world about his stay.

Because Yang Guoqiang proposed to Country Garden, he wanted to “continue to do it for 100 years and 100 years!”

So, as Country Garden's No. 2 chief, Mo Bin first wants to think about is how to implement it.

Mo Bin is smart. He is not framed by this “vision,” and is in a hurry to make plans, because he knows that as a professional manager of Country Garden, “if you do the century-year plan now, it will certainly be the moon in the water and flowers in the mirror.” The boss is already burning and waiting for the results, and telling him how to go is almost tantamount to searching for death.

An inside story revealed on Country Garden's official WeChat shows Mo Bin's thoughts like this:

Although the boss wants business results, it is the customer, the market, and not the boss that determines the results of the business. How to be recognized by customers and the market? Then it is necessary to return to the fundamentals — products, continuous improvement of product strength is the foundation for an enterprise to be able to build a sustainable business.

Perhaps this is reflected in the fact that Mo Bin has been able to make a lot of use. He can always find the point that his boss Yang Guoqiang wants to fight.

A Country Garden executive commented, “Yang Guoqiang has a strategy and needs someone to implement it. And Mo Bin is the one who interprets Yang's management language the best; he knows how to implement it.”

Perhaps, this is the reason why Mo Bin is a long time for Bao Rong Lu.