Original title: Lei Jun personally endorses XIAOMI 11, without a penny, Dong Mingzhu endorsement has become an industry-wide joke source: Tencent News
It is common for mobile phone brands to ask stars to endorse them. For example, mobile phone brands such as OPPO and vivo all invite traffic stars to endorse them. On the one hand, they can create a high-end image of mobile phone brands in the eyes of young people, on the other hand, they can also make fans of these traffic stars pay for them. But there are also some mobile phone brands, compare personality, on the contrary, do not invite flow stars to endorse products, but senior executives personally fight for contemporary speakers.
For example, Gree mobile phone has always been the endorsement of Dong Mingzhu himself, but due to the poor power of Gree mobile phone products, there is no official listing at all, since the last time Dong Mingzhu live broadcast showed the Samsung folding mobile phone with goods to reporters, in the hearts of many netizens, Gree mobile phone has been tacitly accepted, because even Dong Mingzhu does not use her own mobile phone.
In addition to Dong Mingzhu, the next one who personally endorses his own products is Lei Jun.
Yesterday, January 1, Lei Jun personally live broadcast with goods, sales reached 180 million. In this live broadcast, the main product promoted is of course the newly released XIAOMI 11. Lei Jun also made a bold decision to become the spokesman of XIAOMI 11.
During the live broadcast, Lei Jun joked that he became the spokesman of XIAOMI 11 because of the strong demand of XIAOMI fans, but at first the internal marketing department of XIAOMI did not allow Lei Jun to endorse himself. The reason is that Lei Jun is not handsome enough, after all kinds of efforts of Lei Jun, he reluctantly agreed to give Lei Jun an one-month probation period. At present, the advertising posters endorsed by Lei Jun have been placed at Beijing's Capital Airport.
The following three are posters of Lei Jun endorsing XIAOMI 11 mobile phone. You can enjoy the shooting of the poster.
Many people compare Lei Jun with Dong Mingzhu, because XIAOMI and Gree once had a bet, and now Lei Jun and Dong Mingzhu respectively endorse their own mobile phone products. Netizens tease that XIAOMI and Gree are learning from each other.
But in fact, there is a big difference between XIAOMI's mobile phone and Gree's mobile phone.
For XIAOMI, mobile phone is XIAOMI's main business. XIAOMI does have his own uniqueness in mobile phone manufacturing and design. But on the contrary, Gree's mobile phone is completely on a whim, so the failure of Gree's mobile phone has nothing to do with the spokesman, but the product power is not at all.
On the other hand, the author also believes that Lei Jun is the best choice to personally endorse XIAOMI's mobile phone. XIAOMI has also invited several stars to endorse before. For example, XIAOMI invited Liang Chaowei during the note2 period, XIAOMI 6 invited Wu Yifan, and XIAOMI 9 invited Wang Yuan, but several mobile phones endorsed by stars did not make much breakthrough in terms of sales. This is because compared with other mobile phone brands, the user group of XIAOMI mobile phone has its own unique characteristics, that is, XIAOMI mobile phone fans demand more cost performance. If the flow star can drive the fans to spend, then the star fans are completely aimed at the star to buy products, once the star endorsement is over, these fans will be lost, there will not be any stickiness at all. But Lei Jun for XIAOMI is the soul, for these loyal rice noodles, Lei Jun endorsement is more suitable.