Tmall, JD, and Vipshop each received 500,000 tickets, and there are plenty of special pricing routines... The latest response is here

证券时报网 · Dec 30, 2020 22:30

来源：证券时报唐维

牛牛敲黑板：

市场监管总局的一纸处罚，揭露了电商平台先提价后打折、虚假促销、诱导交易的伎俩，引发网友强烈反响。

对此，唯品会率先回应称，将按照监管部门要求及相关法律法规的规定，对相关问题进行全面整改，进一步规范经营活动，保障消费者的合法权益。

京东天猫唯品会各罚50万

据市场监管局12月30日消息，针对「双十一」前后消费者反映强烈的问题，市场监管总局依法对北京京东世纪信息技术有限公司（京东）、杭州昊超电子商务有限公司（天猫）、广州唯品会电子商务有限公司（唯品会）三家企业开展自营业务不正当价格行为进行了调查，并于2020年12月24日依据《价格法》第四十条、《价格违法行为行政处罚规定》第七条作出处罚决定，对上述三家企业分别处以50万元人民币罚款的行政处罚。

对此，唯品会率先回应称，将按照监管部门要求及相关法律法规的规定，对相关问题进行全面整改，进一步规范经营活动，保障消费者的合法权益。

针对以上三家电商的违法行为，市场监管总局在行政处罚决定书进行了桩桩例例的说明，堪称「剁手党」的防踩坑大全。网友纷纷表示「干得漂亮！」「看到了我买的商品了！」「这……难道不是所有商家都是这样做的吗？」「罚得好，继续加大力度」。

唯品会：多款产品无法提供全网低价的证明材料

市场监管总局对唯品会2020年11月1日至11月30日的价格行为进行了检查，经查实，「唯品会」销售商品时，存在不正当价格行为。

一、2020年11月27日，唯品会销售电饭锅煲（商品编码FB40Simple111），商品销售页面标示「全网低价199元」。经查，唯品会无法提供199元为全网低价的证明材料。
二、2020年11月26日，唯品会销售苹果笔记本电脑（商品编码：裸机MPXU2CH/A银色），商品销售页面标示「全网低价7999元」。经查，唯品会无法提供7999元为全网低价的证明材料。
三、2020年11月26日，唯品会销售波司登羽绒服（商品编码B00145935-5177），商品销售页面标示「全网低价1189元」。经查，唯品会无法提供1189元为全网低价的证明材料。
四、2020年11月26日，唯品会销售Ecco女鞋（商品编码20763301385），商品销售页面标示「￥1829 ￥2199 8.4折」。经查，唯品会以划线价为折扣活动基础价格，并未准确标明划线价格的含义。
五、2020年11月26日，唯品会销售斯凯奇外套（商品编码L420W277-002K），商品销售页面标示「￥359 ￥699 5.1折」。经查，唯品会以划线价为折扣活动基础价格，并未准确标明划线价格的含义。
六、2020年11月26日，唯品会销售欧莱雅日霜+晚霜组合（商品编码：60920200723346），商品销售页面标示「￥339 ￥490 6.9折券后价￥329」。经查，唯品会以划线价为折扣活动基础价格，并未准确标明划线价格的含义。
七、2020年11月26日，唯品会销售飞利浦电动剃须刀，商品页面标示「￥188 ￥699 2.7折券后价￥182」。经查，唯品会以划线价为折扣活动基础价格，并未准确标明划线价格的含义。

天猫超市：「爆款直降」其实没降价

市场监管总局对天猫超市2020年11月1日至12月4日的价格行为进行了检查，经查实，存在不正当价格行为。

一、2020年12月4日，天猫超市销售北美电器意式咖啡机（商品编号620426636515），标价599元，开展满1件6折活动，折后价359.4元。经查，标示的价格599元无依据。
二、2020年12月4日，天猫超市销售玉兰油多效修护面霜润肤（商品编号13313347038），商品销售页面标示「买即送价值74元面膜2片」。经查，该赠品同日在天猫超市2片销售价格为56.3元。
三、2020年11月13日，天猫超市销售金龙鱼软香稻（商品编号12368769027），开展「爆款直降」促销活动，价格为27.9元。经查，该商品11月12日销售价格为24.9元。
四、2020年11月14日，天猫超市销售康师傅红烧牛肉面（商品编号20443384201），开展「爆款直降」促销活动，价格为12.5元。经查，该商品11月12日至13日销售价格为12.5元。
五、2020年11月20日，天猫超市销售崇明岛米（商品编号565304567360），开展满1件5折促销活动，标价88.8元，折后价44.4元。经查，该商品促销活动前原价为44.4元。
六、2020年11月14日，天猫超市销售洗发水（商品编号582405188715），开展买2免1促销活动，标价69元，折后价34.5元。经查，该商品11月13日标价为59元。
七、2020年12月3日，天猫超市销售士力架花生夹心巧克力全家桶（商品编号38549516259），开展「第2件0元甜蜜初冬立即抢购」活动，标价59.8元。经查，购买第2件该商品仍按照59.8元的价格结算。
八、2020年12月3日，天猫超市销售益达口香糖（商品编号600591208989），开展「第2件0元清新冬季立即抢购」活动，标价51元。经查，购买第2件该商品仍按照51元的价格结算。
九、2020年12月4日，天猫超市销售贝亲奶瓶清洗剂400ml（商品编号21623488545），开展「1件8折」促销活动，标价19.6元，划线价24.5元。经查，天猫超市以划线价作为开展折扣活动的基准，未标明划线价格的含义。
十、2020年12月4日，天猫超市销售友臣正宗紫米面包（商品编号589409778960），开展「1件8折」促销活动，标价22.8元，划线价29.9元。经查，天猫超市以划线价作为开展折扣活动的基准，未标明划线价格的含义。

京东：「秒杀价」比原价还贵

市场监管总局对「京东商城」 2020年11月1日至12月1日的价格行为进行了检查，经查实，存在不正当价格行为。

一、2020年11月4日，京东商城销售稻香村糕点礼盒（商品编码45035536302），开展满99元减20元促销活动，标价149元。经查，该商品11月3日销售价格为139元。
二、2020年11月3日，京东商城销售维达卷纸（商品编码1082266），开展满减促销活动，标价79.9元。经查，该商品11月2日销售价格为77.9元。
三、2020年11月9日，京东商城销售多力葵花籽油（商品编码1151232），开展秒杀促销活动，标价73.8元。经查，该商品11月7日开展秒杀活动，标价为72.9元。
四、2020年12月1日，京东商城销售「海信A5pro经典版6+128G黑」（商品编号：100013836472），商品页面标示「￥1499 ￥1799 直降300元」。经查，该商品实际降价91元。
五、2020年11月17日，京东商城销售博世速热恒温小厨宝（商品编号8682417），标示「11月17日京东厨卫家装节，限时抢购狂欢价不高于728元，抢完调回888」。经查，该商品11月18日价格仍为728元，未调回888元。
六、2020年11月27日，京东商城销售阿迪达斯男子跑步鞋（商品编号100003967151），开展「京东秒杀」活动，标价329元，页面宣传为「1年历史最低价」。经查，该商品销售记录始于2020年10月2日，实际销售不足两月。
七、2020年11月11日，京东商城销售小型犬通用粮（商品编码4924644），开展秒杀促销活动，秒杀价格为34.9元。经查，该商品11月10日销售价格为34.9元。
八、2020年11月30日，京东商城销售飞利浦脱毛器（商品编号3039666），开展秒杀促消活动，标示秒杀价899元，划线价格1499元。经查，京东商城以划线价作为促销活动的基础价格，未准确标明划线价格的含义，也不能提供该商品划线价的依据。
九、2020年11月30日，京东商城销售泰国香米（商品编码：100007283842），开展秒杀促消活动，标示秒杀价89.9元，划线价119元。经查，京东商城以划线价作为促销活动的基础价格，未准确标明划线价格的含义，也不能提供该商品划线价的依据。

编辑/Viola

Source: Tang Wei, Securities Times

Niuniu knocked on the blackboard:

A piece of punishment from the General Administration of Market Supervision exposed the trick of e-commerce platforms to raise prices first and then discounts, false promotions and induce transactions, causing a strong response from netizens.

In response, Vipshop Holdings Limited took the lead in responding that he would comprehensively rectify relevant issues in accordance with the requirements of the regulatory authorities and relevant laws and regulations, further standardize business activities, and protect the legitimate rights and interests of consumers.

JD.com, Tmall and Vipshop Holdings Limited were each fined 500000

According to the December 30 news of the Market Regulatory Administration, in view of the strong consumer reaction before and after "Singles Day", according to law, the General Administration of Market Supervision investigated the improper pricing behavior of three enterprises, namely, Beijing JD.com Century Information Technology Co., Ltd. (JD.com), Hangzhou Haochao Electronic Commerce Co., Ltd. (Tmall) and Guangzhou Vipshop Holdings Limited Electronic Commerce Co., Ltd. (Vipshop Holdings Limited). In accordance with Article 40 of the Price Law and Article 7 of the provisions on Administrative penalties for Price violations, a penalty decision was made on December 24th, 2020, and the above three enterprises were fined RMB 500000 respectively.

In view of the illegal behavior of the above three e-commerce, the General Administration of Market Supervision has carried on the pile example explanation in the administrative penalty decision, which can be called the anti-trampling pit collection of "minced hand party". Netizens said one after another, "well done! "" I saw the goods I bought! "" this. Isn't that what all businesses do? "good punishment, continue to step up efforts."

Vipshop Holdings Limited: many products are not available.Proof of low price for the whole network

The General Administration of Market Supervision inspected Vipshop Holdings Limited's price behavior from November 1 to November 30, 2020, and found that "Vipshop Holdings Limited" had improper price behavior when selling goods.

First, on November 27, 2020, Vipshop Holdings Limited sold rice cookers (product code FB40Simple111), and the commodity sales page was marked "low price for the whole network." After investigation, Vipshop Holdings Limited was unable to provide proof of the low price of the whole network.
Second, on November 26, 2020, Vipshop Holdings Limited sold Apple Inc notebook computers (product code: bare metal MPXU2CH/A silver), and the commodity sales page was marked "low price of 7999 yuan for the whole network". After investigation, Vipshop Holdings Limited was unable to provide proof that 7999 yuan was a low price for the whole network.
Third, on November 26, 2020, Vipshop Holdings Limited sold Bosideng International down jacket (product code B00145935-5177), and the commodity sales page was marked "low price of 1189 yuan for the whole network". After investigation, Vipshop Holdings Limited was unable to provide proof that 1189 yuan was a low price for the whole network.
4. On November 26, 2020, Vipshop Holdings Limited sold Ecco women's shoes (product code 20763301385), and the commodity sales page was marked "¥1829 2199 8.4% discount". After investigation, Vipshop Holdings Limited took the underlined price as the basic price of the discount activity, and did not accurately indicate the meaning of the underlined price.
Fifth, on November 26th, 2020, Vipshop Holdings Limited sold Skage jackets (trade code L420W277-002K), and the commodity sales page was marked "¥359 ¥6995.1 discount". After investigation, Vipshop Holdings Limited took the underlined price as the basic price of the discount activity, and did not accurately indicate the meaning of the underlined price.
6. On November 26, 2020, Vipshop Holdings Limited sold L'Or é al day cream + night cream combination (product code: 60920200723346). The commodity sales page was marked "¥339 ¥490 6.9 discount coupon price 329". After investigation, Vipshop Holdings Limited took the underlined price as the basic price of the discount activity, and did not accurately indicate the meaning of the underlined price.
On November 26th, 2020, Vipshop Holdings Limited sold Philips electric razors with the product page marked "¥188,6992.7 discount coupon price". After investigation, Vipshop Holdings Limited took the underlined price as the basic price of the discount activity, and did not accurately indicate the meaning of the underlined price.

Tmall supermarket: "Fashion style plummeted" actually did not reduce the price

The General Administration of Market Supervision inspected the price behavior of Tmall supermarket from November 1 to December 4, 2020, and found that there was unfair price behavior.

On December 4, 2020, Tmall supermarket sold North American electrical espresso machines (product no. 620426636515) with a list price of 599 yuan and a 40% discount of 359.4 yuan. After investigation, the marked price of 599 yuan is groundless.
Second, on December 4, 2020, Tmall supermarket sold magnolia oil multi-effect facial cream moisturizing cream (product no. 13313347038), and the commodity sales page was marked "buy and send 2 masks worth 74 yuan". According to the investigation, the selling price of two pieces of the gift in Tmall supermarket on the same day was 56.3yuan.
3. On November 13, 2020, Tmall supermarket sold golden dragon fish soft fragrant rice (commodity no. 12368769027) and launched a "fashion drop" promotion at a price of 27.9 yuan. According to the investigation, the selling price of this commodity is 24.9 yuan on November 12.
4. On November 14, 2020, Tmall supermarket sold Kang Shifu braised beef noodles (product no. 20443384201) and launched a "fashion drop" promotion at a price of 12.50 yuan. After investigation, the selling price of this commodity is 12.5 yuan from November 12 to 13.
On November 20, 2020, Tmall supermarket sold Chongming Island rice (product no. 565304567360) and launched a 50% discount promotion with a list price of 88.8 yuan and a reduced price of 44.4 yuan. According to the investigation, the original price of the product was 44.4 yuan before the promotion.
6. On November 14, 2020, Tmall supermarket sold shampoo (product no. 582405188715) and launched a two-free promotion with a list price of 69 yuan and a discount of 34.50 yuan. After investigation, the price of this commodity is 59 yuan on November 13.
7. On December 3, 2020, Tmall supermarket sold Snickers peanut sandwiched chocolate family buckets (product no. 38549516259) and launched the "second piece 0 yuan sweet early winter immediate rush" activity, priced at 59.8 yuan. After investigation, the purchase of the second item of the commodity is still settled at the price of 59.8 yuan.
On December 3, 2020, Tmall supermarket sold Yida chewing gum (product no. 600591208989) and launched a "second piece 0 yuan fresh winter immediate rush purchase" activity with a price tag of 51 yuan. After investigation, the purchase of the second piece of the commodity is still settled at the price of 51 yuan.
9. On December 4, 2020, Tmall supermarket sold 400ml (product no. 21623488545), a "20% discount for one piece" promotion, with a list price of 19.6 yuan and a marking price of 24.50 yuan. After investigation, Tmall supermarket uses the marking price as the benchmark for carrying out discount activities, and does not indicate the meaning of the marking price.
On December 4, 2020, Tmall supermarket sold Youchen authentic purple rice bread (product no. 589409778960) and launched a "20% discount" promotion, with a list price of 22.8 yuan and a marked price of 29.9 yuan. After investigation, Tmall supermarket uses the marking price as the benchmark for carrying out discount activities, and does not indicate the meaning of the marking price.

JD.com: the "second bargain" is more expensive than the original price.

The General Administration of Market Supervision inspected the price behavior of "JD.com Mall" from November 1 to December 1, 2020, and found that there was improper price behavior.

On November 4, 2020, JD.com Mall sold Daoxiang Village pastry gift boxes (product code 45035536302) and launched a promotion campaign of 99 yuan minus 20 yuan, with a list price of 149yuan. According to the investigation, the selling price of this commodity is 139 yuan on November 3.
Second, on November 3, 2020, JD.com Mall sold Vader roll paper (product code 1082266) and launched a full reduction promotion with a list price of 79.9 yuan. According to the investigation, the selling price of this commodity is 77.9 yuan on November 2.
3. On November 9, 2020, JD.com Mall sold Duoli sunflower oil (trade code 1151232) and launched a second-kill promotion with a price tag of 73.80 yuan. After investigation, the commodity launched flash sale activity on November 7, with a price tag of 72.9 yuan.
4. On December 1, 2020, JD.com Mall sold "Hisense A5pro Classic Edition 6' 128G Black" (product number: 100013836472), with the product page marked "¥1499 ¥1799 straight drop of RMB300". After investigation, the price of the commodity has actually been reduced by 91 yuan.
Fifth, on November 17, 2020, JD.com Mall sold Bosch Fast Hot and constant temperature small Kitchen Treasure (product no. 8682417), marked "JD.com Kitchen and bathroom Home Decoration Festival on November 17th, the carnival price is no more than 728 yuan, and the price is transferred back to 888". After investigation, the price of the commodity is still 728 yuan on November 18 and has not been adjusted back to 888 yuan.
6. On November 27, 2020, JD.com Mall sold Adidas men's running shoes (product no. 100003967151) and launched a "JD.com second kill" campaign with a price tag of 329 yuan and the page advertised as "the lowest price in one year's history". According to the investigation, the sales record of this product began on October 2, 2020, and the actual sales were less than two months.
7. On November 11, 2020, JD.com Mall sold small general-purpose dog grain (product code 4924644) and launched a second-kill promotion at a price of 34.9 yuan. According to the investigation, the selling price of this commodity is 34.9 yuan on November 10.
On November 30, 2020, JD.com Mall sold Philips hair remover (product no. 3039666) and launched a second-kill promotion campaign, with a marked price of 899 yuan per second and a crossed price of 1499 yuan. After investigation, JD.com Mall uses the marking price as the basic price of the promotion, which does not accurately indicate the meaning of the marking price, nor can it provide the basis for the marking price of the commodity.
9. On November 30, 2020, JD.com Mall sold Thai fragrant rice (product code: 100007283842) and launched a second kill promotion campaign, with a marked price of 89.9 yuan per second and a marking price of 119 yuan. After investigation, JD.com Mall uses the marking price as the basic price of the promotion, which does not accurately indicate the meaning of the marking price, nor can it provide the basis for the marking price of the commodity.

Edit / Viola

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天猫京东唯品会各领50万罚单，特惠标价套路满满…最新回应来了