As COVID-19 stimulated the demand for online shopping, Alphabet Inc-CL C's competitors$Amazon.Com Inc (AMZN.US) $And so on have profited from it.

So far, Alphabet Inc-CL C's efforts have not been fruitful.

Alphabet Inc-CL C almost never won the seven-year battle against Amazon.Com Inc. In 2013, Alphabet Inc-CL C launched Google Shopping Express, which provides free same-day delivery. After paying an annual fee of $95, users can enjoy a quick delivery service. The service also tries to distribute groceries. But Alphabet Inc-CL C finally gave up the service.

In the competition between Alphabet Inc-CL C and Amazon.Com Inc in the field of e-commerce, analysts are not optimistic about Alphabet Inc-CL C.

The more e-commerce leaders expand their market share, the less competitive Alphabet Inc-CL C will be.

The way we shop will change dramatically, and Alphabet Inc-CL C doesn't know what efforts it will take to become a leader in the e-commerce field.

Alphabet Inc-CL C seems to be trying some different innovations, but he doesn't have a master plan for his goal of becoming an e-commerce giant.

-analyst Juozas Kaziuk analyst nas

But CEO Sundar Pichai of Alphabet, Alphabet Inc-CL C's parent company, said that even in the face of denial from the outside worldAlphabet Inc-CL C is still hopeful about e-commerce.

Alphabet Inc-CL C's existing e-commerce development measures include waiving sales commissions and allowing retailers to use third-party payment systems and order management services such as Shopify Inc.