"our company may be a little mediocre. Momo Inc CEO Wang Li himself summed up this several times, some of which expressed sympathy for the media that wrote about him.

There is no particular emotion, just as a person calmly accepts that aging is getting closer and closer, and the company calmly enters its middle age.

On the contrary, after the formal transfer of the role of CEO, there have been two moderate public discussions.

The first time was on October 24, the day Tang Yan, founder of Momo Inc, announced his departure from office, the topic # Wang Li as Momo Inc CEO# inexplicably rushed to the Weibo Corp hot search list. The public relations department did not pay for it. Looking back to the source, we found that the fans had misread it and thought that singer Wang Leehom had become CEO, and he was blindly excited.

The second time, on November 11, Wang Lifa Weibo Corp talked about the reasonableness of Maotai's high price-to-earnings ratio. His 64-word content was reduced to an one-sentence conclusion, with the title "Momo Inc CEO thinks Maotai's earnings ratio is reasonable" and was included in the "Big Boss Weather Vane" feature of the financial media. There are also a large number of strange netizens rushed to the comment area, Wang Li could not help it, a few words against some people.

In the second month of becoming CEO, the limitations imposed by the publicity part of the role became apparent. Tang Yan specially called: "can you grow up?" "

"what's the matter? Now what? "A few days ago, Wang Li just deleted a piece of Weibo Corp, which would be less friendly to a product, because of Tang Yan's reminder.

"you are so old on Weibo Corp. "

"I'm just bullshit. "two people who have known each other for more than ten years have long been outspoken, but they have been deleted. Wang Li's experience as a well-known author, former portal editor and 160,000 fan Weibo Corp blogger tells him that his role has changed and he has to restrain his desire to express himself.

Wang Li to replace Tang Yan in charge of Momo Inc is a decision that will not surprise employees at all.

Wang Li, a top 10 employee of Momo Inc, started a business and managed the operation with Tang Yan in 2011. In recent years, another important co-founder of Momo Inc, Lei Xiaoliang, has gradually faded out of his role in the company, and Wang Li has become more and more important as COO. Before taking over as CEO, "he took care of everything except that the company's finance department did not report to him," said Momo Inc, an employee.

Two years ago, Tang Yan offered to hand over his CEO position to Wang Li, five years after the company went public. In 2016, because of the early development of the live broadcast business, Momo Inc seized a commercial "cash cow" and led to the explosive growth of product revenue. To this day, the company's cash flow is still stable and sufficient. At that time (and perhaps now), Momo Inc was an Internet company that many people envied-rich, free and relaxed.

Neither the former Tang Yan nor the present Wang Li intended to bring Momo Inc's team culture close to the characteristics of those "the most successful Internet companies in the world". It may be a comprehensive sense of oppression composed of terms such as "growth, efficiency, scale" and so on. Neither of the two bosses liked it very much.

One year, a large company invited some elected companies to hold an exchange meeting, and Tang Yan and Wang Li were among them. The morning meeting will be held at 07:00 in a hotel conference room. The two men arrived the night before and got up early in the morning. They were "very sleepy". When they entered the door with a cup of coffee and meat buns, there were a lot of people. "the two were very tacit, hiding in the nooks and crannies." I'm afraid this meeting will take a whole day, "it's so long," anyway, I've signed in, or let's go. ".

As a result, the two top executives of the company, which was at most 20% owned by the company, sneaked away.

Wang Li said that 50% of the similarities between him and Tang Yan are because their "life experiences are quite similar." Tang Yan, four years older than Wang Li, came out from a small place. When he was in high school, he was influenced by Hong Kong and Taiwan culture, pop music, and movies. When he was in college, he came into contact with Western rock music and read the media like Southern Weekly. He met a lot of interesting people in the early BBS era and chat room era. Wang Li doesn't like standing in front of the stage. Tang Yan "doesn't necessarily like the feeling of sitting in front."

Wang Li and Tang Yan are colleagues in NetEase, Inc. Tang Yan is the editor-in-chief of the Olympic Channel. Wang Li is a senior editor. Tang Yan has feelings for public expression, but does not write directly. Wang Li likes to write. When Niubo was popular, he was one of the most popular authors. In 2012, a collection of essays was published. His pseudonym, Boss Wang, comes from the fact that it was popular in college dormitories to fight anti-terrorism elites, form teams and compete with each other. Wang Li and his roommates were all "vegetable chickens, very weak", and they wanted to be named Te Niu, so they had Chairman he, Dr. Liu, and Director Zhang. When Wang Li came to Wang Li, he thought of a prestigious one called Boss Wang.

Boss Wang's words reveal that he is sensitive, teasing and playful, as well as revealing deep qualities. Luo Yonghao commented on him to us: "if you only look at the words on the Internet, he is an interesting, lively, lovely, very kind person." "

When he founded Lao Luo English, Luo Yonghao invited Wang Li to join in charge of operation, and the two knew each other quite well. He felt that Wang Li, "like many young people in literature and art in the north," would disguise his sincerity and warmth with a pretentious cynical and grinning attitude. For example, Luo Yonghao gives an example: Wang Li has read a lot of books, but not as many as intellectuals, and he often cannot help showing off. When he seems to show off seriously, he can't help revealing in some way that he is actually showing off. "when he expresses a strong desire, his interesting, as well as his interesting point of view and way, is different from ordinary people. "

After a long period of time, after getting along with Wang Li for a long time, many friends will find that he is actually a dull gourd. "under certain circumstances, it will be fun for him to open the chatterbox. But most of the time, he doesn't open the chatterbox easily. Luo Yonghao said that therefore, many friends find it more interesting to read his articles than to chat with him.

Employees also agree that Wang Li is smart and funny, with few words and a sense of distance. "he always keeps a straight face. "an employee commented. Wang Li's own observation is: "Tang Yan is more serious than me, I am more shy." When we are both serious, Tang Yan looks mature and I look immature.

Another former employee of Momo Inc Film compares the difference between Boss Tang and Boss Wang in this way: when they both feel boring and boring at a dinner, Boss Wang will be bored and silent, while Boss Tang will jump out with rhythm and liven up the atmosphere.

A few years ago, Momo Inc held an annual meeting in Beidaihe and invited the Turtles as performing guests. For some "conceivable reasons", the Administration Department has set up a small "executive area" on the beach and placed several sofas in front of the stage. When Wang Li arrived at the venue, he saw that area, "furious", "are you sick?" Do this. Let's go! "as a result of the compromise, the sofa was taken off and the fence was still there. The executives sat on the floor, "very embarrassed".

The similarities and differences of the personalities of Tang Yan and Wang Li were exposed on Texas hold'em 's poker table. They are all "fierce" and aggressive in playing cards. But Tang Yan is "loose ferocious type", Wang Li is "tight fierce type". Tang Yan plays cards to see people, grasp each other's psychology, feel that they can eat each other, then although it is a bad card, "but I bet your card is worse, you dare not raise me." Wang Li plays cards by looking at cards, and only when he gets a card with certain strength and winning rate will he all-in.

Personality differences make the two people play different roles in managing the company. Luo Yonghao describes Tang Yan's management style: he thinks very clearly about directional things, and at the same time, he is particularly able to delegate and dare to delegate power, and will not waste his time on the details of implementation. And Wang Li: in addition to being ideologically creative, he also likes and is good at doing a lot of specific creative work.

Wang Li is willing to accept the mature management of the company, perhaps the vocational training of his first job shaped him. After graduating from the Department of Public Administration of Beijing University of Aeronautics and Astronautics in 2004, Wang Li worked in the general office of Japanese company NEC Electronics China (Nippon Electric Co., Ltd.). The workplace culture of Japanese companies requires discipline and does not affect others. And Luo Yonghao thinks, "he has a strong and innate conscientiousness in his character." "

In the past, Wang Li often held meetings with his colleagues (although he had meetings very quickly), but now he asks himself to attend business meetings as little as possible. "I can't always overstep the management". So, a person in such a large office "think about things, listen to music, ponder".

The 37-year-old Wang Li's pace of life also resonates with that of the company to some extent. He has no "ambition to defeat everything and conquer the world". A sense of stability replaces uncertainty and twists and turns, bringing insipidity and boredom, as may be the case with Tang Yan. As a result, the two founders of the product, which once solved the problem of loneliness among more than 100 million Chinese, are each looking for new career stimuli-one to concentrate on movies and one side management company to "experiment with innovative products".

Two or three years ago, Tang Yan didn't care much about Momo Inc's business. He only came to hold quarterly meetings a few times a year, and then devoted himself to Momo Inc Pictures for 10 hours a day. Wang Li set up an innovation division in the group and made several new products: Cue (a social product with a semi-open address book) and eye contact (a social product with strangers who know people nearby in the form of video). None of them made a move.

In recent months, Wang Li has led the planning of a new instant messaging product called Kaka, which uses the phone's rear camera to share the current dynamic environment with each other when sending messages. That's what prompted him to talk to the media recently.

The days are less fresh than before. Momo Inc clocked in at 10: 00 a.m. and 7: 00 p.m. Every day. When there was nothing important, Wang Li left the company before 7: 00, because it was easy to get stuck in traffic on the way back to the International Trade apartment from Wangjing. On the way home, he usually orders a takeout. Shortly after arriving home, the takeout arrives and it begins to get dark. He will turn on the TV to watch a relaxing play, the Swordsman and so on. Outside the window, the lights of the International Trade Bridge, the lines of street lights and the lights of passing vehicles weave a complex and prosperous picture of the city. In this respect, he is very similar to his friend and scholar Liu Yu. They do not like to deal with people very much, but they also like to live in particularly prosperous places, because "when you see the heavy traffic outside, you will have a balance in your heart." "

When chatting, Wang Li once mentioned that he once drank too much in KTV, and his body was so hot that he wanted to move and jumped for a while, and his body language was very stiff. In order to make it easier to understand, he continued: "I don't know if you have seen 'Chinese-style divorce'. Chen Daoming plays a famous doctor in it, and there is a paragraph about how he vents out as a usually depressed middle-aged man." He hid in the corner of a nightclub, right there (speaking of which, he sat in a chair and danced clumsily with his arms). Alone, just there. "he said," this part is very impressive. Chen Daoming acted so well! "

This reminds me of another detail he said: in recent years, his most relaxing moment was during the cameo appearance of Momo Inc Pictures' first film, "more than endlessly," in an Internet cafe set up on the set of Huairou in Beijing. Wang Li guest starred as a network manager with two or three lines, leaving only two or three seconds of footage. When filming, he did not know where the camera was hidden, as long as he devoted himself to being a network manager, rather than a listed company executive, other people's son, brother and friend.

In November, Wang Li gave an exclusive interview with "later LatePost" on the grounds of introducing the new social product Kaka, and he volunteered that the interview should not be conducted in the office. The topics are related to his new products, his understanding of social networking and the current Internet, Momo Inc's past, and so on.

The following is a conversation between "later LatePost" and Wang Li:

Part of the reason for making Kaka is that you need a "Wang Li's product".

"later": you are Momo Inc's new CEO, but in fact, when you mention Momo Inc, you will first think that this is the work of Tang Yan. Do you want to be a "Wang Li's product" by devoting your energy to the new product Kaka?

Wang Li: it can also be said that, after all, Momo Inc's idea is Tang Yan's. I just go through the operation to locate it, to get customers for users, and to maintain users. Although this process is also fun, but I think the greater fun is the process from 0 to 1. I still want to be a "self-product", because creation is often an extension of self-will.

"later": what is the investment in the new product now?

Wang Li: I'm still very committed. I have participated in every project book, every copywriter, and even every line spacing, and I still keep a close eye on it.

"later": you can describe what kind of product "Kaka" is in one sentence.

Wang Li: that's the slogan of this product. "there's always a lot to shoot." There is also a functional description, camera text messages.

"later": "camera text message", emphasizing the significance of the camera. Why do you think cameras are critical?

Wang Li: from a realistic point of view, instant messaging products have experienced three generations of development in the past 30 years. From SMS to QQ to Wechat, there are three corresponding changes in smart hardware: from the function machine to the PC and then to the smartphone. I think if we want to make a new instant messaging product in the next 10 years, it will definitely be based on a hardware change.

I originally wanted to make a hardware device to castrate some of the more complex functions on the mobile phone, so I made it a pure shooting tool, and I also examined devices such as glasses, but they were not very mature, and it was very difficult to achieve human-to-human interaction. I had to go back to the phone in the end. The hardware module of mobile phones is likely to change significantly in the next 10 years. For example, the latest iPhone has a comprehensive improvement in anti-shake, focal length and pixels, so that your use of the performance module will dig out a new product.

Later: why did you want to make such a product in the first place?

Wang Li: just like Tang Yan just started to be Momo Inc. At that time, all the products could not meet his social needs. QQ was very old and no new people could be met. The core starting point for him to be Momo Inc was to be able to solve his social needs. For me, although I may be more homesick, I always feel that socializing is valuable to me. I have social demands. A lot of times I face Wechat address book, I haven't talked to my friends for a long time, and I miss him, but I can't start a conversation.

"later": why?

Wang Li: I don't know how to open it. I asked a lot of people what your opening remarks were, and a lot of people told me "what are you doing?" When you say these four words, there are often two scenarios: one is, I don't know how to talk to you, I want to know what you are doing; the other is my curiosity about your current environment and state. I want to build a dialogue bridge with you when you describe "what are you doing?" So if I give you my environment and my current state in real time, it will be more intimate. What you see in a rental room, what you eat, when you squeeze the subway, you see the people opposite. That's your life. This kind of life is mundane, but if you show it to another person and that person cares about you, this product has the greatest meaning.

"later": indeed. My own feeling of using it for a period of time is that when I use Kaka to chat with my friends, when I see each other's work and family environment, as if they are partially involved in their lives, I do feel a sense of distance.

Wang Li: yes. My own feeling is that in the past 10 years, as a production tool, mobile phone is more of an extension of your hand. But with the popularity of cameras, when you look at your phone, the camera is actually an extension of your eyes. When I use this product, I will be more aware of the existence of my eyes.

"later": what does it mean to be more aware of your eyes?

Wang Li: for example, we usually chat, if I do not realize that my eyes are cameras, it is a normal chat, I see you, you see me, I look at all this. When I realized that my eye was a camera, I could capture a lot of things. I can shoot Coffee. "Oh, you've been drinking black coffee recently. Didn't you drink a latte?" "I patted my feet." you have beautiful shoes. "I can film this girl," who is this beautiful girl? "I can shoot this mask," Why is Beijing still wearing a mask? We don't wear it in Shenzhen a long time ago. "it has all kinds of scenes to share with your friends. It means that when I am chatting with you, the environment around me is integrated with me, not that I want to take a photo and post it to the moments. It's something with a lower threshold.

"later": but as an instant messaging tool, what can Kaka provide that Wechat can't provide?

Wang Li: it may still be a living state. Wechat's own product carrier is still text, chat will be partial to discussion and communication. Kaka is partial to life. When I talk to you, I give you my vision at the moment, and you can see a living state of life.

"later": Wechat can also see the living state of life, moments.

Wang Li: everyone doesn't send it anymore. I can see it for three days. I don't send it to anyone.

"later": you can also see the living state of life on Douyin and Kuaishou Technology.

Wang Li: but these platforms more or less require you to depict the wonderful and most interesting parts of your life. Because it is a public-oriented content platform and entertainment platform, based on algorithms, the more focused your life is, the more people can click on it. For example, there are a large number of young people in Tibetan areas, why only Ding Zhen has come out? You're handsome! It's simple. But the life of ordinary people is not like this, Ding Zhenchang is so handsome is no longer an ordinary person. I mean, there are not so many extreme moments in ordinary people's life for everyone to see. My understanding of myself is that I am an ordinary person, and although this is a bit of Versailles, I just go to work and go home for dinner. It's normal. I don't have that many extreme moments.

"later": making social products is inseparable from your understanding of the changes in the current social population. Now that you are 20 years old after 00, will you be confused?

Wang Li: compared with post-00, more post-90s become middle-aged, post-90s become post-80s, post-80s become post-70s, more middle-aged people may become middle-aged people. Middle-aged people may not use Bilibili Inc. or browse Douyin. He will think about what other way to express himself. Where can they go when he wants to communicate with people? There are many middle-aged people on Momo Inc, who are very depressed.

"later": are the middle-aged people around you humorous?

Wang Li: I don't know, and they won't tell me. I feel that they are very quiet. It seems that no one is using Momo Inc. In fact, many people use it, but they just don't say it.

"later": is Kaka for middle-aged people?

Wang Li: it is still aimed at relatively young users.

"later": how old do you mean to be young?

Wang Li: nothing special. Those who are not married are considered young.

"later": why the boundary of marriage?

Wang Li: after marriage, relatively speaking, you will be diverted to a lot of things and have to bear family responsibilities, and your social desire may not be so strong. I don't know. I just talked to some married people and figured it out for myself.

"later": are there any strategic considerations for making kakkas?

Wang Li: talking about strategy is actually a little boring, but I still want to talk about it. Social interaction is divided into three parts: discovering relationships, building relationships, and maintaining relationships. Momo Inc is a relationship discovery product, after so many years of iteration, it is a bit like a square, in which you can find a variety of different scene forms and interactive ways. Exploration is a relationship-building product, and as soon as you find an environment to match, the relationship is built. The third link is to maintain a relationship. Building an effective social relationship requires a deterministic action, such as exchanging Wechat. But as soon as Wechat is added, the user has nothing to do with me. The funnel of traffic is broken here, so there is no way to form a cycle, so strategically, we must also do a communications product and finally cover it up.

Of course, you can talk about a theory, talk about a strategy, talk about an internal circulation of the flow pool, its theory is true, but more often, my original impulse to do this must be based on my own inner thoughts.

Later: what's on your mind?

Wang Li: on the one hand, I have such a professional identity now. I need to manage the KPI of Momo Inc, a listed company, its budget, preparation, future growth and other things that can be quantified, but this level is incompatible with my own personality.

"later": what are you going to do if you are so out of place?

Wang Li: we need to find a balance, so why do I keep making new products? this is a way of balance. I have made about the third (new product).

Later: mm-hmm. Before there was Cue, eye to eye, and now Kaka, you seem to be working on social products all the time?

Wang Li: actually, it's nothing. I need to keep our core business and I don't want to deviate from the main track very casually. People rush forward to socialize one after another, or because it has the lowest threshold, does not need any heavy assets, and will not have much impact on profit margins. There is an idea to find two product managers and three technicians to make the product in a week. The joy of socializing itself lies in thinking about the relationship between people, in which there are many delicate, sensitive and rich things that you can keep thinking about. Human relationships are always changing, can evolve and never end, so it will be a little more interesting.

"later": if Kaka is dead, what will you do?

Wang Li: if you do it, you will die. Do the next one.

"later": do you still socialize?

Wang Li: not necessarily. I may want to try some new fields. I am curious and interested in many directions.

The middle-aged Momo Inc needs to find the boundary of the next decade.

"later": why didn't you tell the outside world what Momo Inc's spirit was these years? in the early years, whether it was to make promotional films or other ways, I could still hear your voices.

Wang Li: it is tantamount to giving up. At the beginning, there was a circle in the user group. Later, everyone used it, different age structure, different urban structure, not so concrete spirit to talk about.

"later": what is Momo Inc's DAU now?

Wang Li: we can't say. We haven't disclosed it. We only disclose that MAU is more than 100 million. In recent years, it has been relatively stable, with a slow growth.

"later": what kind of new users are they?

Wang Li: there are very few new users, many returning users, about half. Our users use this scene in stages, and when they fall in love recently, they don't have to; after a period of time, they break up, they are lonely, they want to talk to someone, and there is no one to talk to in Wechat.

"later": it means that Momo Inc has become the emotional corner of many people?

Wang Li: it is not an emotional corner, but people need to interact with strangers. This is a fundamental need. Many words can not be relaxed with acquaintances, and now the products that provide unfamiliar communication are relatively limited.

"later": looking back on the past ten years, it seems that Momo Inc has never really fought a war.

Wang Li: never.

"later": I have never passively participated in a war.

Wang Li: well, maybe people don't think highly of us? Ha ha.

"later": do you think this is a pity?

Wang Li: it's not a pity, it's a kind of luck. Because to some extent, it can also be understood that your greatest enemy is Tencent, but it is too big to ignore it, and people will not regard you as a competitor.

"later": actually, you are only 7 months behind Wechat.

Wang Li: pretty much. The product idea was supposed to start at the same time, but we were slow because unlike them as a regular team, we temporarily set up a grass-roots team. At first, Wechat didn't really have many users, but then I did "Shake," when LBS (location-based service) was a new concept. When I saw "people around", the feeling was so strong that there was an initial user explosion.

"later": will you feel devastated when this feature comes out for people near Wechat?

Wang Li: it didn't collapse, but I must feel a lot of pressure.

"later": what about the short video? Do you want to play well in short videos in the past?

Wang Li: when I realized it, I already missed that opportunity.

Later: when did you realize it?

Wang Li: in 2015 and 2016, Tang Yan talked to me once and wanted to change the product to video as the core. I didn't think it was very reliable at that time. It has something to do with my limitations. I don't realize the importance of short videos, and I don't think we can do it ourselves. Video can only be a social supplement, not a social substitute. Because video is still too heavy as a medium of communication. Short video or data-driven, algorithm-driven, we are not technologically awesome company, Tang Yan and I do not understand technology.

"later": why didn't you think about making a new video product?

Wang Li: the time has passed.

"later": when do you want to do it, but feel that the window has passed and didn't do it?

Wang Li: maybe it was the year when Douyin broke out, 2017.

"later": when you see Douyin coming out and Zhang Yiming, do you think it's another species, that you can't do it, and you don't want to learn?

Wang Li: yes.

"later": to them, you are already the product of the last era?

Wang Li: classical Internet products.

"later": does the whole company think so?

Wang Li: I think so. Employees are not necessarily.

"later": have you never studied World War II or World War I. Many CEO understand commercial war by understanding war, and they think it is war at heart.

Wang Li: the purpose of war is to destroy each other.

"later": this is really what they think.

Wang Li: but I don't like to destroy others.

"later": then you may be destroyed.

Wang Li: all enterprises will close down and go bankrupt. This is the inevitable fate. So when you realize that, looking back, I did what I was supposed to do in the survival of this enterprise. I do not need to find something noble in it and give it a particularly great meaning to say that I have fought a war and destroyed who and who. Our company fulfills its social responsibility, creates value for shareholders and provides benefits for employees. We bring important friends and partners to many people. We paid nearly 2 billion in taxes last year, and as an enterprise, these are all meanings and values.

"later": Momo Inc is easy to make money. How much money does your company have in the account now?

Wang Li: close to more than 16 billion RMB.

"later": what is the most invested now?

Wang Li: not a lot of input.

"later": why don't you lie on the account?

Wang Li: yes, take interest. The use of our funds is indeed very inefficient, which is a problem that I need to solve.

"later": how much is the interest fee per year?

Wang Li: you do the math, 3%.

"later": what was the biggest amount of money Momo Inc spent before?

Wang Li: that is, acquisition and exploration, which cost more than 600 million US dollars.

Later: is it profitable to explore now?

Wang Li: not yet. It's not that difficult to make a profit. I still want it to do user growth.

"later": is exploration the second growth curve of Momo Inc Group?

Wang Li: sort of, but it still takes time.

"later": why didn't Momo Inc go overseas?

Wang Li: we have excessive companies in the United States, so we are a little unable to do so. There are certain cultural barriers to making social products overseas. Either the management is Chinese and the employees are foreigners, and it is painful for the management to communicate with you, or they are all local Chinese and do not understand the American culture.

"later": I think it is very difficult for you to enter the United States, because there are similar products.

Wang Li: but only by opening up the American market can your products have radiation capacity. what's the use of being an Indian market?

"later": this idea is correct.

Wang Li: I didn't actually suggest going out to sea at that time, because I didn't think the domestic market had reached a particularly mature state.

"later": as a matter of fact, Momo Inc has been growing silently these years and is living quite well.

Wang Li: everything is fine except that the stock price is a little too low. Of course, this is my personal understanding.

"later": why is Momo Inc's stock price always undervalued by the capital market?

Wang Li: because we can't find the right bid in the United States, we actually suffer a lot. Probing is easy to understand, similar to Tinder. Looking at the stock price, it is easy to calculate the size of the market in the United States and the size of the market that China can probably reach. Momo Inc, I can't find someone, I don't touch any of them, and I can't understand it even if I come. We just started live broadcasting, and when it rose especially sharply, we had a year-on-year performance of 300% and 400%. Once we chatted with shareholders, a foreigner kept asking Why all afternoon. He couldn't understand it and always thought there was something fishy about it. The stock price is an objective figure, and whether you like it or not is a subjective judgment. I think our share price is undervalued, but others may think it is overvalued. In the end, you have to answer with performance and growth.

"later": what is the crisis that Momo Inc may face in the future?

Wang Li: several levels, one is Momo Inc as a social product, its crisis is the loss of innovation, the loss of grasp of the changes and experience of users' social behavior in different environments. One is Momo Inc, as a listed company, whose crisis is the loss of vitality, aging tissue texture, overstaffing and cultural problems. One is Momo Inc, as the stock symbol, whose crisis is to lose imagination, and the depressed stock price will damage the interests of shareholders and the confidence of the market. In the past, there was a biggest problem. Momo Inc is not only a product, but also a company. He is always easy to chat and wants to change his name next year.

"later": how much room for innovation is there for Momo Inc's products?

Wang Li: look at the direction. Just based on the existing environment may not have too many breakthroughs, after all, the information portal and terminals have not changed, breakthroughs need to be aimed at different regions and people to expand. If I want to do it, I will find a way to expand the boundary and not stick to socializing. I have just started to do CEO, I hope that the positioning of our company, the future is not only focused on pan-social, pan-entertainment, but on the longer-term development, to think about where the boundaries of the business are.

"later": what is the boundary of Momo Inc?

Wang Li: the original boundary is social.

Do not enjoy being a CEO, but can be good at management

"later": what is the trouble of being the No. 2 position in the company?

Wang Li: I'm not actually in position 2. I'm just a wage earner. You should be asking about my relationship with Tang Yan. In fact, our communication frequency is very small, but very direct. There are both very professional and less professional parts of our relationship. We all separate people from things very well.

"later": when did Tang Yan tell you he wanted you to be CEO?

Wang Li: I said it once two years ago. But I rather want to do movies, want to engage in art-related work, I want to refuse. He said no, you have to take care of these things first.

"later": why doesn't he want to care?

Wang Li: he doesn't like that kind of routine work. He can't have a particularly sustained enthusiasm for this thing.

"later": what makes him enthusiastic?

Wang Li: things that embody both creativity and execution, such as making movies.

Later: then you tell him that I want to make a movie, too.

Wang Li: yes, he doesn't agree. Tang Yan is more persistent in this respect, he is immersed in it, from the creation of a script, to the selection of actors, to stories, to lighting, to art. The whole set is carefully managed.

"later": do you all want to do something else because running the company is too boring? I'm just kidding. Is it because managing a mature company can't satisfy your self-realization?

Wang Li: all our starting points, do you say there is self-realization? There must be all of them. This is inevitable. But self-realization is also to serve the interests and demands of the company. In essence, we are not particularly self-contained people. We do not boast to our shareholders, to this society, to our employees. I think we still have a strong sense of responsibility.

"later": so what's the difference between being CEO and Tang Yan as CEO and strangers?

Wang Li: it's no different.

"later": is there anyone you want to change in the senior management team?

Wang Li: not at present.

"later": it's also rare for a company to be so stable after ten years of development.

Wang Li: there are five senior executives in the founding team. I am in charge of operation, one of my buddies is in charge of products, and the other is in charge of technology. These two left five years ago, another retired, and the other retired a long time ago. Tang Yan and I are the only ones in the company now.

"later": what is the structure of your ideal group of people together?

Wang Li: loose, like a friend. There is no such a clear level, otherwise it would not be so intimate. Like Tang Yan and I, to be honest, he used to be very close, but now he is my boss and will be affected to some extent.

"later": when was the happiest period of the decade?

Wang Li: around 2012, after the number of users increased slightly, at that time 20 or 30 people moved to a villa. I was the happiest during that time. I felt that I was doing something day by day, and I was working in a villa environment every day.

"later": when did you feel less happy later?

Wang Li: after the listing, when the financial report is made. As soon as round B was over, Tang Yan and I went on a business trip to Chengdu and talked about setting a goal. When the company reached hundreds of millions of dollars, we would hand it over to professional managers. Imagine the future, very happy. As a result, when we got to the fixed number, we talked about it again and refused to admit it. "I didn't say it, when did I say it?"

"later": do you really want to leave it alone?

Wang Li: very sincere, because I don't have much expectation for listing. Going public is like getting married. It is a node. In the past, people worked hard to start a business, and the medium-term goal was to go public, full of ritual, which was given a whole new meaning. But as an individual, you also wonder what I should do when the company goes public.

"later": what did Tang Yan think when he went public?

Wang Li: I remember before we went public, Tang Yan told me that we should not go to New York, just below the soho in Wangjing, posing as some losers. It was rejected by me. At that time, I thought his puberty was not over, and now he looks much more mature. On the contrary, I always feel that I am still in the entrepreneurial state of ten years ago.

"later": you rejected the offer. Why?

Wang Li: I am not unmoved when I refuse. When I go to New York, I mainly want to give an account to my parents. The old couple always think that I am not doing my job. They think that it is unreliable to engage in the Internet, and the most ideal of course must be civil servants.

"later": after listing, the company's goals will become very specific.

Wang Li: that's right. The pain of listed companies is that you always need to get a recognition from the market, through things like stock prices, to stir up the emotional state of you and the market. If you want to be accountable to your shareholders, the stock price must rise. In Internet companies, not growing is an original sin. If you don't grow, you'll be nothing, just a loser.

"later": do you think going public will suppress some of the creativity of the company?

Wang Li: it's not that it suppresses creativity, but it changes the whole rhythm of the company. For example, when I want to make some relatively large investment, I don't have any burden before I go public, so I just do it. But listed companies need to think about all kinds of things, and you have to manage your market capitalization.

"later": this comparison is a little boring.

Wang Li: you need to use the cash on hand, repurchase or dividend, to boost market confidence. It is a series of technical jobs. This kind of thing is boring and boring. I still want to focus on the business level.

"later": so you write a lot of Weibo Corp? joke. Look, you like to post Weibo Corp very much.

Wang Li: writing about Weibo Corp is a relaxation. BBS used to occupy a lot of my living space. It was a very unique and rare life experience for me to talk to people, interact and communicate with others when I was young. The feeling of typing and quarreling made me very unforgettable.

"later": if you can't fight by force, hit the keyboard and fight.

Wang Li: it's no good to hit the keyboard and fight now. Since I became this CEO, I can't scold people.

"later": even less free.

Wang Li: it must be even less free. Such a professional identity requires you to take on all kinds of responsibilities. Although a sense of responsibility or mission will give people a positive and noble feeling morally, it is also a constraint to you. You still have a sacrifice for yourself. In a culture like China, when it comes to entrepreneurs or senior executives, people will imperceptibly think that you should be a calm, secretive, hidden image.

"later": so some friends who know you well will think that you may not be fit to be a CEO.

Wang Li: look at the positioning of CEO. CEO in the start-up stage is more than an executor, but to a mature stage, it is necessary to ensure the basic business stability and seek breakthroughs. I am a run product, and I don't feel so strongly about the company. I can do it, but I don't enjoy it. An OK CEO should enjoy this thing.

"later": not enjoying it, but are you good at it?

Wang Li: I can be good at it. I studied management in college. From the first day, I have also been engaged in management work, as a director, leading the team is actually OK. It's just that there may be some conflicts, but people are in a conflict environment all the time.

"later": do you have any regrets at this stage in your career?

Wang Li: I still have regrets. I don't have a lot of things with my own DNA. I haven't done it.

"later": how much did your income increase after CEO?

Wang Li: I don't know. I need the compensation committee to talk about it.

"later": haven't you decided yet?

Wang Li: to be honest, I don't care. Once when I wanted to sell stocks, my colleague in IR (Investor Relations Management) asked me, "if you sell, you have to give me an explanation." I said that's what you said. I'm sorry to sell if I'm high, but I'll lose if I'm low, so I'll sell it at a mid-stage price. IR's colleague said something I will never forget, he said: "you can say that, but people will think you are naive." "in fact, how many stocks you have represents the recognition of my functional contribution, but at what price to cash out, I don't care so much about money, to be honest.

"later": because you already have enough.

Wang Li: when there was so much money in your account when you cashed out for the first time, when you opened it and saw a pile of zeros in it, you knew that at least you didn't have to worry about making a living. But the thrill was short-lived and went away the next day. The main reason is that I don't have so many things to consume, and I don't have any expenses.

"later": what is the most expensive thing you bought?

Wang Li: the house.

"later": will the stock price fall after this manuscript is published?

Wang Li: no one is watching.

"later": there will still be investors watching.

Wang Li: what does this have to do with my stock price?