Original title: 2020, Pinduoduo follows the times and continues to tilt to the field. Source: finance and Economics Mowgli

Text | Xuansheng

The winter of 2020 is coming, and one heavy snow after another falls on the land of China. It's time to calculate a bumper harvest again.

It is another year, and there are many unimaginable stories taking place in the 1.4 million land of China. In the mountains and valleys, in the depths of the fertile fields, what quietly breaks the ice, cultivates agriculture, and promotes the change of agriculture and farmers are invisible "water tankers".

The new "waterwheel" and 300 bumper harvests

Snow falls in Yunshan Village, Zhutang Township, Lancang Lahu Autonomous County, Yunnan Province.

Lancang County is located on the southwest border, more than 700 kilometers away from the provincial capital Kunming and far away from Myanmar. The natural conditions here are rich, sunny and Rain Water are abundant, and more than 70% of the territory is covered by primeval forests.

Every cold season, Zhu Youyong, a plant pathologist and academician of the Chinese Academy of Engineering, and his team always drive thousands of miles into the border. 2020 is the sixth year that he has devoted himself to agricultural practice along the Lancang River and the second year that he has set up an e-commerce class here in cooperation with Pinduoduo.

The Simao pine forest with a per capita forest area of more than 20 mu is the most suitable for the growth of Panax notoginseng under the famous medicinal forest. Six years ago, Academician Zhu led a team to launch the special scientific research project of Panax notoginseng under the forest. Based on its biodiversity pest prevention and control technology for many years, without the use of pesticides and chemical fertilizers, the problem of root necrosis caused by diseases and insect pests of Panax notoginseng was effectively solved, and the survival rate of less than 10% of Panax notoginseng under the forest was greatly increased to 70%.

"do not use a chemical fertilizer, do not hit a drop of pesticide," Panax notoginseng planted under the forest because of natural organic, has a higher economic value, "the price of dry products per kilogram can be sold for more than 6000 yuan."

Last year, Lancang has carried out more than 7000 mu of forest Panax notoginseng organic planting demonstration and promotion. This year, this figure has been refreshed to 10,000 mu.

Similarly, Academician Zhu Youyong also introduced the new technology of high-quality winter potatoes to Lancang.

Too much Rain Water is prone to potato late blight, while Lancang's winter is the opposite of summer, basically no rain. At the same time, because it is located near the Tropic of Cancer, the sunshine is sufficient and the temperature is suitable. As long as it is planted in November and February every year, it not only does not affect the cultivation of rice, the summer crop, but also increases the income of farmers by 2500 to 7,000 yuan per mu. In 2018, 38 villages in Lancang County demonstrated the planting of more than 3200 mu of high-quality and high-yield winter potatoes.

In addition to Panax notoginseng and winter potatoes, Academician Zhu Youyong and his team also set up early winter vegetables, tea cultivation, forestry classes, pig and cattle breeding classes, and so on. A total of 24 skill classes were set up before and after, and more than 1500 local talents were trained.

In November 2020, Lancang officially withdrew from the poverty-stricken county.

Snow falls in the Grand Canyon where Biluo Snow Mountain and Gaoligong Mountain meet in Lushui City, Yunnan Province.

In July 2019, the working group of Pinduoduo's "Duoduo Garden" walked into Laowo Village, Laowo Town, under the jurisdiction of Lushui City. After nearly a month of investigation, late-maturing oranges adapted to the geographical characteristics of alpine canyons were selected and interplanted with citron with a local planting history of more than 100 years. This is Pinduoduo's first "Duoduo Farm" in Nujiang Prefecture.

Pinduoduo also introduced high-tech agricultural equipment for drip irrigation with the integration of water and fertilizer for the first time in the Nujiang Grand Canyon. In order to ensure quality, Pinduoduo also joined the academician workstation led by Deng Xiuxin, academician of the Chinese Academy of Engineering, and the citrus innovation team of the Yunnan Academy of Agricultural Sciences to provide technical support. The fertile mandarin and citron selected by "Duoduo Farm" can be listed in the wrong season, which is from January to May every year, spanning New Year's Day and the Spring Festival holiday. These small fruits will promote the development of late-maturing mandarin industry with high altitude characteristics of 500mu in Laowo Town, 5000 mu in Lushui City and 15000 mu in Nujiang Prefecture.

In December 2019, with the hope of fertile mandarin seedlings, drip irrigation technology and integrated water and fertilizer equipment were put into use. In the winter of 2020, fertile mandarin and citron have begun to enter the first harvest season. When a bumper harvest comes, the Lushui citron project of "Duoduo Farm" will cover 132 households in Laowo Village and lead them out of poverty.

Snow falls on the shoulders of every "new farmer" who longs for change in China.

Today, when there are no successors in agriculture, more and more young faces have joined the tide of returning home, using the way of science and technology, scientific cognitive innovation and transformation of agriculture.

From China Eastern Airlines Corp Ltd in 2017Resigning, the stewardess he Shuang returned to her hometown, Huili County, Liangshan Prefecture, Sichuan Province, and sold pomegranates. In order to promote the pomegranate in his hometown to more consumers, he Shuang established a fruit base with the help of Pinduoduo, strictly controlled from the source, standardized planting, and the production of fruits for consumers to rest assured. At the same time, he Shuang has also built a cold chain warehousing and logistics integration center of 2500 square meters in the local. the new warehouse can achieve standardized sorting of the whole process, greatly improving supply capacity, and is expected to ship 50, 000 units a day next year.

Today, he Shuang's company has sales of more than 35 million yuan in 2019 and is expected to reach 51 million in 2020. At present, it has donated a total of more than 200,000 yuan to the people in difficult areas.

After graduating from Suzhou University of Science and Technology, Chen Yun, a post-90s student, chose to stay in the city and started his own business one after another. In Gaochun, Nanjing, her father, Chen Jianlu, runs the family's 18-mu crab pond. However, the risk of breeding is very high, and sometimes if you work hard for a year, you still have to lose 70,000 to 80,000 yuan. When Chen Yun really proposed to go home and sell crabs, her father, Chen Jianlu, expressed fierce opposition: dare to go home and break your legs. In the eyes of local parents, selling crabs is something that farmers can do.

But Chen Yun believes in e-commerce opportunities: on the Pinduoduo platform, online consumption of hairy crabs is growing at a rate of more than 100 per cent a year. Under her insistence, the road of "agricultural goods going up" was opened, and the good crabs raised by parents in their hometown entered the dining table all over the country.

After graduating from school, Wang Xiumei gave up the opportunity to be a kindergarten teacher, returned to her hometown, set up a factory and sold her hometown's specialty gynostemma pentaphyllum. With the help of 520000 yuan of free start-up money from Duoduo Farm, Wang Xiumei's poor families who planted gynostemma pentaphyllum formed a gynostemma pentaphyllum cooperative in Xunmeng Nongyuan. With regard to the standard modern enterprise management system, she turned "funds into stock funds and farmers into shareholders", which led to the enthusiasm of local members.

Now, her shop in Pinduoduo has become the first in the vertical category and has successfully led 51 poor families out of poverty.

This is the story that happened in rural China today: scientific and technological innovation is transforming barren fields, identity is shaping young farmers, e-commerce thoroughfares are changing the value of agricultural goods, they are like huge waterwheels, in silence, creating the grandeur of China's "new agriculture, rural areas and farmers".

Precision + sharpness, the gist of agricultural improvement and change

Pinduoduo, a new e-commerce platform, released its Q3 quarterly results in mid-November. According to the financial report, Pinduoduo's revenue in the third quarter of 2020 was 14.2 billion yuan, an increase of 89 percent over the same period last year. As of the end of September, the number of annual active buyers of the platform reached 731.3 million, an increase of 36 percent over the same period last year, and an increase of 195 million active buyers. Of this total, it grew by 48.1 million in the third quarter.

Behind the bright data, Pinduoduo saw the transformation potential of China's agriculture, so he made a "big bet" on China's agriculture:

According to the data, in 2019, there will be more agricultural products.The turnover of agricultural and sideline products has reached 136.4 billion yuan, which is expected to reach 250 billion yuan in 2020. In addition, by the first half of 2020, the annual turnover of Pinduo has reached 1.27 trillion yuan, of which the turnover of agricultural products on the platform accounts for about 13%, which is much higher than that of other e-commerce platforms.

Pinduoduo CEO Chen Lei even made a statement on a number of occasions: Pinduoduo will continue to increase investment in China's agricultural value chain. Behind the numbers, the public once joked that the style of spelling many can be done in eight words: "there is mud under your feet and dirt on your body."

One question is, why should such an e-commerce company, which is only five years old, put so much emphasis on Chinese agriculture?

The answer to this question may have two points. One is "birth": starting from agriculture, Pinduoduo's predecessor is the main fruit group purchase of good goods, is based on the agricultural e-commerce platform. This sweet taste, so that "agricultural products up" has become its core strategy.

Second, in the special time and space of 2020, the development of China's agriculture is full of space and what can be done immediately.

In the post-epidemic era, agriculture plays an unshakable role as the foundation of the country. A mobile phone has nearly 20 major parts, in the face of the epidemic, the parts supply chain is tight, Apple Inc company has to let maintenance users choose to wait. But surprisingly, China's supply chain of nearly 2000 major agricultural products a day quickly returned to normal during the outbreak.

At a press conference on the joint prevention and control mechanism of the State Council on March 10 this year, the Ministry of Agriculture and Village released information that emergency promotions by large e-commerce and leading enterprises had promoted the sale of 850000 tons of agricultural products online and offline during the epidemic.

"Food is the most important thing for the people". In a sense, the recovery of agriculture is the top priority of economic recovery, or charge. After the normalization of the epidemic, there is huge room for domestic demand in the agricultural sector to rise. Whoever can transform and upgrade to win over consumers will win this race track about the lives of all the people.

However, we can see that although it is a general trend for agriculture to move from technological innovation and digital innovation to large-scale and high quality, there are still problems in the process.

For example, the agricultural transformation in many areas does not cover everyone, which requires a "human" perspective to understand and actually solve the problems in a small place; another example is the impatient scale of agriculture in some areas. it is difficult to remove the shadow of "doing more quickly", and the output value has been made, but there is a lack of talents, ideas and technology, and there is an unsustainable development. For example, we all know that agriculture has a personalized epitome of local civilization, to do a good job in agriculture, in a sense is to eat through one side of soil and water, some ideas about agriculture, rural areas and farmers are very good, but lack of research and practical experience and manpower.

The new rise of China's agriculture cannot rely on the excellence of policy, or the prominence of several talents, but must rely on the market-oriented subject to explore and test the value of practice, through a consistent and perfect system and full of personality discovery. see the details of agriculture, rural areas and farmers, and improve the accuracy of agricultural re-reform, such as sharpness.

Zhang Ruimin once said that there is no successful enterprise, only the enterprise of the times. The choice of agriculture by Pinduoduo and other new enterprises echoes the main demands of China's development in this era.

Pinduoduo and other new e-commerce "species" out of what?

What is more important than the bumper harvest is the other things Pinduoduo planted in China's fields in 2020.

Under the technical guidance of the Food and Agriculture Organization of the United Nations, a strawberry planting contest called "artificial Intelligence VS Top Farmers" co-sponsored by China Agricultural University and new e-commerce company Pinduoduo began on July 22nd. There are two teams participating in the competition: one side, including traditional "top farmers" from Donggang, Liaoning, Jurong, Jiangsu, and Changfeng, Anhui, who will represent the highest standard of artificial strawberry cultivation. On the other hand, there are four "artificial intelligence" teams from the Netherlands, Jiangsu, Yunnan and the Chinese Academy of Agricultural Sciences, who represent the future of agriculture.

It is worth mentioning that the oldest in this "showdown" is Sun Yuqing, the youngest girl born in the 1960s, who was born in 1996 and has just won a graduate scholarship to Northeastern University-two generations with an age difference of 30 years. The only thing they have in common is their love of the strawberry industry. Agriculture is the only winner.

In Pinduoduo's agricultural territory, they are not the only ones who leave their names. In the hundreds of "e-commerce classes" and "Duoduo Farm" programs across the country, there are hundreds of "teachers" and the names of tens of thousands of farmers, either academicians or experts in the fields. Similarly, they are all "talents" planted by Pinduoduo.

"teach them to fish" is the most powerful way to revitalize the countryside. Starting from this point, Pinduoduo is setting up a hotbed for the sustainable creation of "technical talents."

A little-known fact is that Pinduoduo is directly connected to 12 million farmers and accumulates more than one million people with poverty. Today, Pinduoduo has become the largest uplink platform for agricultural products in the country. On this platform, Pinduoduo "empowered upward" and single-handedly promoted the intelligent planting, deep processing, and opening up of channels for hundreds of agricultural products.

There is an article comment, in Pinduoduo saw the most "strange" agricultural products. Indeed, from Yunnan Stone Forest ginseng fruit, Panax notoginseng in Lancang, rosy summer coffee beans in Nujiang River, to gynostemma pentaphyllum in Pingli, Shaanxi Province, and frozen pears in Northeast China, the "hometown flavor" in the lives of these people, with the participation of Pinduoduo, has realized the process from 0 to 1, from online "white" to selling online celebrities.

Economic recovery is like the process of life recovery, which may be closer to the growth of crops than the analogy of industrial heroism. At this particular point in time, it requires attention and patience. There has never been a moment when China's 900 million farmers need confidence in land and the future as much as they do today.

From this perspective, Pinduoduo in 2020 is more like one of the results of today's era of great agricultural development. With the times to the field, this may be the attitude of the new generation of Internet enterprises.