JPMorgan raised its rating on TWTR.US to "overweight" from "neutral", with a target price of $65, Zhitong Financial APP learned.

Doug Anmuth, an analyst at the bank, said he was positive about Twitter's online advertising business in 2021 and expected the industry to accelerate again next year.

Given that Twitter's advertising business was hit hard during the health incident, its business will show a big rebound. The company will benefit from new advertising server technology, as well as an increasing number of advertisers and advertising volume.

JPMorgan Chase points out that Twitter's share price is at a "substantial discount" to Snap and Pinterest, which is growing faster. But JPMorgan believes that Twitter's risk / return indicators perform better, so it is listed as one of the top choices in 2021.