CICC announced the media industry outlook for 2021: after the epidemic abates, the movie box office growth rate may return to a normal trajectory. The neutral forecast for 2021 is 5% higher than 2019 to 62.4 billion yuan (excluding service fees). The market share of leading film companies may increase further, and leading theatres and ticketing entertainment platforms that aim to integrate the industrial chain are expected to continue to benefit.
中金：预计2021年电影票房较2019年增长5%
CICC: Movie box office is expected to increase by 5% in 2021 compared to 2019
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