The sparse passenger flow has lost the scene of a crowded stampede, and some retail observers have begun to jokingly call "Black five"Hey five". Moreover, all this began to emerge even before the epidemic.
The lazy in-store traffic in 2019 will only be further sparse this year, with blood spammers who dare not go to the mall to snap up specials online in the middle of the night. But don't think that popular online shopping represents a slump: retail sales are still expected to hit records this holiday shopping season, as do the logistics companies that ship the goods.
Not everyone is a winner. Cheap department stores that do not engage in e-commerce and expect customers to enter Taobao may be sad, as can small businesses that do not have a strong online business, although a campaign to support local merchants may help. But it will be a very happy Christmas for big retailers who switch to online ordering and distribution.
Here are some information about Black Friday:
Thanksgiving spending is lower than expected.
Thanksgiving online spending in the United States was nearly $1 billion lower than expected, indicating that retailers' efforts to promote sales ahead of time are effective.
According to Adobe IncOnline spending totaled $5.1 billion on Thursday, a record-breaking 21.5% year-on-year increase, but still well below the company's forecast of $6 billion a day earlier, according to Analytics.
Salesforce.com IncBlack five network sales are expected to increase by 18%.
Salesforce.com Inc, a provider of e-commerce tools, predicts that online sales on Black Friday will rise 18 per cent from a year earlier to $56.5 billion, while the US will grow by 15 per cent to $11.9 billion.
Salesforce.com Inc said that e-commerce has been growing over the past week, and companies are increasingly adopting new ways to attract customers, including text messages and push notifications. More and more consumers are also interacting with brands on social media, which account for 11% of Thanksgiving Internet visits in the United States.
On the other hand, Cowen expects brick-and-mortar store traffic to fall 30 to 40 per cent during the Thanksgiving holiday, while online sales could grow by 70 per cent or more. According to the company's observation in stores and shopping malls in the morning, electronics, video game consoles and sportswear are selling well, analyst Oliver Chen wrote in a report.
He reported that Kohl's Corp., Target Corp. And American Eagle Outfitters Inc. Had the largest number of passengers.
Shares of retailers with strong e-commerce business rose
U. S. retail stocks, which have a strong online business, rose in early Friday trading. It was the biggest gainer in the s & p Inc as of September 41, rising 6 per cent at one point. Wayfair Inc. Is up 3.7%, while GameStop Corp. Is up 9.8%.
European Black week is not what it used to be.
Black Friday in Europe this year is more complicated, many countries are in epidemic prevention blockade, many stores are not open. This means that most Friday promotions are only online, posing logistics challenges for many retailers, who must also cope with growing online traffic and reopen the door after unblocking in December.
To distract demand, many European retailers offer promotions throughout November, not just Black Friday. Other retailers, including Marks & Spencer Group Plc and Next Plc, do not participate in Black five at all this year on the grounds that they offer discounts all year round.
The passenger flow in the store is sparse.
As expected, there was little traffic on Friday mornings at the stores of many large retailers in the United States.
Joseph Feldman, senior managing director and assistant director of research at Telsey Advisory Group, visited Best Buy in Westchester County, north of New York City, at dawn.And Dick Sporting goods Store, "quite quiet". Neil Saunders, managing director of GlobalData Retail, said he visited Best Buy in Scottsdale, Arizona. The parking lot was fenced to control passenger flow, but there was no passenger flow.
However, people who plan to go shopping in Heiwu also spend a lot of money. "the conversion rate is very high. People who go out so early will do some shopping, "Feldman said in an email.
Feldman told Bloomberg Television that televisions and home office equipment seem to sell best at Best Buy; in Dick, Nike Inc, Adidas, AndermaSportswear seems to be very popular.
It is hard to find a PlayStation machine.
Game consoles are popular today. In recent days, retailers often sell out online within minutes, and camping queues may be the only way to get one at the original price as soon as possible. From Norfolk, Va., to Denver and Salinas, Calif., people lined up outside GameStop stores as early as Thursday afternoon, and some pitched tents to grab an Playstation 5 and an Xbox.
"there's always something hot. The hottest commodity this year is Sony Group Corp.PlayStation 5 and Microsoft Corp"Xbox," said Feldman. To avoid congestion, Best Buy chose to release only the latest game consoles online.
According to the Baird Equity Research report, Alphabet Inc-CL C of this week's game productThe number of searches is rising again. World of Warcraft searches are up 96 per cent after the release of the latest expansion pack; searches for the FIFA Ultimate team are up 43 per cent this week. Searches for the term "game headphones" also continued to grow, up 24% from last week.
Games are attractive, and so are the new consoles. However, there is one way to get one without waiting in line: find scalpers. The consoles retail for about $400 to $500, but resell for more than $1000 on eBay.
There will still be Cyber Monday.
Retailers say that although consumers started buying gifts from their mobile phones a few weeks ago, the online shopping tradition invented 15 years ago will still be "Cyber Monday".
Target Corp. Friday announced "Cyber Monday" specials-- in fact, the entire "Cyber week"-- which will include an one-day time-limited rush for the first time.
Adobe Inc Analytics, who tracks US online shopping, predicts that "this week will have a record shopping day, and Black Friday and Cyber Monday will be the two highest online sales days in history."