Original title: Domestic toy brand Bruke announces joining Pinduoduo's “Maternal and Child Product Traceability Campaign” Source: IDoNews

DoNews, November 27 (Reporter Zhai Jiru) Domestic toy brand Bruke announced that it has joined Pinduoduo's “Maternal and Child Product Traceability Campaign.” According to Pinduoduo data, during the “10 billion subsidy” live broadcast, thousands of popular models such as Brooke's dinosaur eggs, building block buckets, and transportation series were taken away, driving the platform's sales of children's toys to rise nearly 180% on the same day.

Chen Qiu, vice president of Pinduoduo, said, “Since April, sales of children's toys on the platform have seen a rapid rise. In the future, we will work with more high-quality mother and child brands to cooperate deeply in various areas such as marketing innovation, product research and development, and traffic promotion.”

According to the data, China is the world's leading producer and consumer of toys. In 2019, the retail volume of toys in China was about 83.7 billion yuan, an increase of 5.93% over the previous year; it is expected to further maintain a growth rate of more than 6% in 2020, and the retail scale will reach 89.54 billion yuan.

Chen Qiu explained, “More and more post-90s parents like to buy these products that bring more company and fun to family life. The share of Chinese products is gradually increasing, and post-90s parents are using orders to vote for high-quality domestic products.” (end)