Glonghui, November 18|According to reports, increased competition in the handmade freshly ground coffee market is spurring McDonald's to further invest in new store development, equipment upgrades, marketing, and employee training. Starting November 18, McDonald's expects to send out 10 million cups of free lattes to share the “rich flavor” of McDonald's coffee with Chinese consumers. Recently, McCafé (McCafé), a specialty coffee brand owned by McDonald's, ushered in a comprehensive upgrade. In the next three years, McCoffee will invest 2.5 billion yuan to accelerate the layout of the mainland China coffee market and launch a new team to support business operations. It is expected that by 2023, McCoffee will have more than 4,000 stores, and achieve online and offline omni-channel ordering delivery.