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拼多多:在争议中崛起,年活用户数逼近阿里

Pinduoduo: Rising amid controversy, the number of annual active users approaches Ali

富途资讯 ·  Nov 12, 2020 23:52

Before the market, Pinduoduo released a "sky-blowing" financial report:

Quarterly revenue of 14.2 billion yuan, a year-on-year increase of 89%

Achieve quarterly profit for the first time! Achieve a net profit of 466 million yuan under NON-GAAP

During the 12-month period to the end of September, the GMV of Pinduoduo's platform reached 1.4576 trillion yuan, an increase of 73% over the same period last year.

The number of annual active buyers of the platform reached 731.3 million, an increase of 36% over the same period last year.The number of active users in a single quarter increased by 48.1 million.

Judging from the chart below, the main indicator of Pinduoduo's performance in the third quarter is to exceed market consensus expectations in almost all aspects. After Huang Zheng resigned as CEO, Pinduoduo still handed over a bright financial report to sweep away the loss problem that the outside world has been worried about for a long time.

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In additionPinduoduo's annual active buyer is infinitely close to BABA, with a gap of only 20 million.The distance between the buyer and BABA in the number of monthly active users has also narrowed to less than 1.4 times.

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Fu Tu Dianping already mentioned in the evening analysis that if Pinduoduo's user growth momentum continues, and BABA maintains the status quo at the user growth level, it will be a high probability that Pinduoduo's users surpass BABA in the fourth quarter of this year.

And the user growth quality of Pinduoduo is still high. Judging from the consumption of the number of active users per year, the annual consumption per user increased by 27% year-on-year to 1993 yuan. In terms of the number of monthly active users, Q3 reached 643 million, accounting for 88 per cent of the annual active users.

In addition, Pinduoduo's new online shopping is also worth looking forward to. On the conference call, Pinduoduo executives said that Duoduo has great potential for growth and will use the same marketing customer acquisition method as the main platform to promote Duoduo.

Chen Lei, the CEO of Pinduoduo, also said in October that Pinduoduo's agriculture-related GMV would increase to 250 billion yuan this year, and with Buy more vegetables, Pinduoduo may be able to further strengthen his supply chain and terminal compliance capacity.

Edit / Phoebe

The translation is provided by third-party software.


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