Original title: JD.com 11.11 live super night: a total of 220 million people watched, while the audience rating of the first source: firewood net
This year's JD.com 11.11 Global Love season has come to a perfect end. In this nationwide shopping spree, in addition to giving back to consumers with the low-cost good things brought by super shopping benefits, JD.com Live also ignited JD.com 's shopping enthusiasm with a bursting entertainment feast "JD.com 11.11 Live Super Night". On the evening of November 10th, JD.com 's 11 / 11 Live Super Night was broadcast live by JD.com, iQIYI, Inc. and Jiangsu Satellite TV, with a cumulative total of more than 220 million views. Both CSM59 City and CSM35 City of Jiangsu Satellite TV ranked first in the same period of time, and triggered a hot search with more than 50 topics in the whole network, but also reached the top of Weibo Corp hot search twice, dominating the list!
JD.com 's 11 / 11 live broadcast reached the top of the hot search on Super Night, detonating the "influence" of the whole network.
JD.com Live made great efforts to create JD.com 11.11 Live Super Night, with the participation of more than 30 important stars, coupled with the operation of the top production team, brought an audio-visual feast about love for all users. JD.com 's 11 / 11 live super night ranked first in 35 cities and 59 cities, ahead of satellite TV programs at the same time in the country, according to official data. In addition, JD.com received more than 11.23 million views and more than 16.5 million interaction in the first studio; at the same time, he watched more than 10.55 million and 13.3 million in JD.com 's second APP studio.
The star-studded JD.com 's 11 / 11 live broadcast of Super Night has also continued to cause heated discussion in Weibo Corp. On the Weibo Corp platform, # JD.com 11.11 Live Super Night # received more than 560 million readings and 1.266 million discussions. # Star Night, Love full Open # read more than 420 million, discussion reached 1.128 million. At the same time, there are 50 related topics on the top search list, while # Wei Chen and Zhang Tianai danced shyly # and # it turns out that Li Chengru is not bald # but top Weibo Corp's top search.
Under the Weibo Corp topic related to JD.com 's 11 / 11 Live Super Night, it attracted countless fans to actively interact and comment: "Shuangmei is so sweet!" , "Cai Xukun's stage is amazing", "Miss Li lives a little princess". Thousands of comments show fans' love and recognition of JD.com 's 11.11 Live Super Night, and further expand the influence of JD.com 's 11.11 Live Super Night.
The multi-dimensional live broadcast wrestled with 11.11, and the strength practiced the quality live broadcast.
This year, JD.com 's 11 / 11 Live Super Night, with the blessing of more than 30 top stars and China's top production team, has achieved an unprecedented 11 / 11 live show with an attitude of excellence, and has become a distinct footnote for quality live broadcasting. Under the catalysis of JD.com 's 11 / 11 Live Super Night, consumers' enthusiasm for shopping is at an all-time high. On November 11, JD.com brought goods over 100 million in the first six seconds of the day.
It is worth mentioning that this year's JD.com Live 11.11, in addition to bringing high-quality audio-visual content to consumers, has also continued to make efforts in urban and industrial live broadcasts, promoting the revival of national tide culture and domestic consumption. During the period of 11.11, JD.com Live Industry brought the "Urban Live Festival" to help 83 categories of goods in 16 cities in 7 regions of the country to participate in the 11.11 event. As of 12:00 on November 10, the live broadcast of offline stores has covered more than 150 cities, nearly 10000 stores have started broadcasting, and the normal live broadcast matrix continues to expand. In addition to the live broadcast by stars and businesses, live broadcast by JD.com also adds another fire to the national tide culture. During 11.11 / 11, Shan Jixiang, the sixth online celebrity dean of the Imperial Palace, walked into the JD.com studio, and nearly 100 non-legacy masters also spoke for domestic products in the JD.com studio, including bronze carvings, Lu embroidery, Jie Yi, Ru porcelain firing, Zhangqiu iron pot and other non-heritage skills, presenting users with a unique live cultural show.
In addition, JD.com Live also bears the responsibility of "promoting industry and helping development". The live broadcast of "Jingyuan helps Agriculture" has led more than 400 counties and cities, nearly 10,000 products to participate in poverty alleviation projects and helped more than 600000 farmers solve the problem of product marketing. At the same time, during JD.com 's 11 / 11 live broadcast, fresh food helped farmers to bring goods 6.1 times higher than 618, contributing more momentum to the accelerated recovery of domestic consumption.
From the expansion of live broadcast to the deep cultivation of entertainment live content, from star star Yunji Inc to diversified consumer experience, JD.com Live 11.11 starts with quality pan-entertainment content, and deeply integrates content, e-commerce, entertainment and consumption. to bring consumers the consumption experience of "watching and playing while buying". In the increasingly hot live track, JD.com Live will continue to rely on the quality of live content, so that consumers get concessions and experience, so that businesses get sales and volume, to build a win-win new ecology of e-commerce live streaming.