In the early morning of November 12, all e-commerce platforms released their Singles' Day transcripts (all from November 1 to November 11):

• Tmall:The total turnover of double 11 global carnival season is 498.2 billion yuan, about US $74.1 billion; the real-time logistics order volume of Tmall double 11 global carnival season exceeded 2.25 billion, which is about equal to the total amount of express delivery in China in 2010; the number of annual active buyers of Taobao special edition exceeded 100 million.

• JD.com:The total amount of orders issued during the double 11 global love season exceeded 271.5 billion yuan, setting a new record again.

• XIAOMI:The payment amount of double 11 on the whole platform is over 14.3 billion!

The scale of Singles' Day is unprecedented! Tmall's turnover is nearly 500 billion yuan.

This year's Singles Day shopping spree was fully launched after the bell rang at 0 o'clock on November 11.

The smell of familiarity soon came:

From November 1 to 00:30, Tmall's real-time turnover of double 11 exceeded 372.3 billion yuan, more than that of the whole day of double 11 last year, and the amount of orders issued by JD.com exceeded 200 billion yuan within 10 minutes.

As of 24:00 on the 11th, Tmall's total turnover in the global carnival season of Singles' Day was 498.2 billion yuan, or about US $74.1 billion.Compared with last year's double 11 turnover of 268.4 billion yuan, the turnover increased by 85.6%. During this year's double 11 period, the turnover of more than 450 brands exceeded 100 million yuan.

From 0: 00 on the 1st to 23:00 on the 11th, Tmall's real-time logistics orders for the double 11 global carnival season exceeded 2.25 billion, about equal to the total amount of express delivery in China in 2010.

The newly strong rise of live streaming continues to be hot, and BABA's data show thatDouble 11 talent with goods ranked Weiya surpassed Li Jiaqi in real time, ranking first and second respectively.

In all industriesSmall household appliances ushered in a big explosionWithin one hour, the turnover of 313 small household appliance brands increased by more than 1000% compared with the same period last year; from November 1 to 1: 00 a.m. on November 11, more than 13 million people watched cars on Tmall, of whom 330000 ordered new cars online.

From 00:00 to 00:09 on November 1st, the turnover of Apple Inc, L'Or é al, Haier, The Estee Lauder Companies Inc, Nike Inc, Huawei, Midea, Lancome, XIAOMI, Adidas and other 300 brands exceeded 100 million yuan.

According to Tmall's estimateTmall attracted more than 800 million consumers on Singles Day holiday this year., 250000 brands and 5 million merchants participate togetherIt is the session with the widest coverage and the highest participation.

JD.com set another record! The order amount is more than 271.5 billion yuan.

In addition to Tmall, other mainstream e-commerce platforms also welcomed sales breakthroughs on the 11th.

JD.com announced that the cumulative amount of orders issued during the Singles' Day global love season exceeded 271.5 billion yuan, setting a new record again. From 0: 00 on November 1 to 00:09 on November 11, JD.com issued a total of more than 200 billion yuan in orders for the global love season.

JD.com and big data showed that after JD.com snapped up the opening on November 11, Haier, Midea, Gree and other brandsWithin 1 minute, sales have exceeded 100 million one after another.YuanHuawei mobile phone Mate40 seriesThe turnover in 7 seconds exceeded 100 million yuan., computerSales exceeded 100000 units in 3 minutes.Only 10 minutes.XIAOMI mobile phone, realme real my mobile phone 5-minute turnover increased by more than 10 times compared with the same period last year.

In the first 10 minutes, the turnover of 5G mobile phones increased 15 times compared with the same period last year, the turnover of game phones increased by 300%, that of high-end lightweight computers increased by 260%, that of high-end HiFi headphones increased by 200%, that of children's books tripled, that of luxury goods increased more than 5 times, and that of JD.com 's international cross-border cosmetics increased by 125%. The turnover of more than 3000 brands in JD.com supermarket increased by more than 100% compared with the same period last year.

XIAOMI double 11 payment amount of the whole platform exceeds 14.3 billion!

According to the official statistics of XIAOMI data center, from 0: 00 on November 1 to 12:00 on November 11, the total amount of omni-channel payment for XIAOMI's new retail in China reached 11.3 billion yuan, surpassing XIAOMI's sales record of Singles' Day in 2019.

From November 1 to November 11, at 03:25, the total payment amount of the new retail omni-channel in China exceeded 10 billion yuan.

In 9 minutes and 44 seconds, the payment amount of XIAOMI Tmall's official flagship store exceeded 500 million yuan; in 10 minutes, the payment amount of the whole platform exceeded 1 billion yuan; in 19 minutes and 32 seconds, the payment amount of the whole platform exceeded 1.5 billion yuan; and in 50 minutes, the payment amount of the whole platform exceeded 2 billion yuan.