Original title: "combination of medical care" light operation mode to pry residential care for the aged, Olympic Garden healthy to create health care differentiation competitive advantage source: time Weekly
On November 3, Xinhua authorized the release of the 14th five-year Plan and the long-term goal of 2035, which pointed out that it is necessary to cultivate new business type for the aged and build an old-age service system with the coordination of home and community institutions and the combination of medical care and health care. With the strength of the good wind, on November 10, the Olympic Garden Health launched the Jiangmen Xinhui District Recreation Service Project, which will provide characteristic health and vacation products and services with the concept of "health management" according to Jiangmen's high-quality holiday resources and environment. Efforts will be made to create a model holiday center for the industrialization of health care.
As early as 1998, China Olympic Garden Group has been pursuing Mengkang maintenance business and building the first health city community in Nansha, Guangzhou, Greater Bay area. As a healthy living service group listed in Hong Kong under the China Olympic Garden, Olympian Health focuses on life services and medical health based on business operation and property management. Although the professional operation strength is strong, but before the Olympic Park healthy health plate low-key momentum, dedicated to the layout of community Chinese medicine clinic and community home care business, in the second half of this year, the Olympic Garden Health accelerated the construction of residential care, entered Jiangmen, an important city in the Great Bay area, and established the first new model of heart and lung rehabilitation industry in South China-cardiopulmonary rehabilitation training camp. The official announcement of the operation of the health care project in Jiangmen Xinhui District means that its strategic layout has entered a deepening stage, relying on complete large health industry resources and efficient light.AssetsWith the operation mode, the healthy health care section of the Olympic Park is expected to stimulate the value of professional services, contribute business increment to the health of the Olympic Park, broaden business income, and win a broader development space under the background of "healthy China".
"combination of medicine and care" service advantage empowering health care project
Health care and health care for the aged are summarized as "health care", while new business type, a health tourism formed by the convergence of many industries in the residential health care department, integrates the functions of medical treatment, health management, health care, old-age care and leisure around the tourism industry. it is an important market means to achieve the goal of health care. After the epidemic, the large-scale tourism industry has entered a confused period of the traditional mode, and whether operators can endow the new value of health care according to local conditions can become a winner or loser. On the other hand, Olympic Garden Health has made great achievements in building a home-based pension service system of "the combination of medicine and care", and has formed a light assets operation mode with the combination of online and offline.
From the perspective of offline operation, Olympian Health takes its community health care brand Oyatt House as the service window, and jointly carries out embedded community home care services for the elderly. for the elderly to provide rehabilitation care, life care, catering, health care, day care, cultural and entertainment, emotional care, security assistance and other professional personalized services. In terms of online operation, Olympian Health is committed to creating an Internet platform for the health care industry and integrating high-quality industrial resources to form a strong service system to support the operation. In order to further consolidate the "combination of medicine and care" service system in the community, Oyatt House also exchanges information with medical institutions, rehabilitation institutions and service institutions, so as to realize the intelligent, scientific and accurate management of health files for the elderly. so that the elderly can be referred freely in the medical and rehabilitation service ecosystem, and complete the online and offline linkage of community rehabilitation centers, medical centers and families. Provide the elderly with a healthy, pleasant, safe and high-quality life in their twilight years, and solve the worries of their children.
The outline of the healthy China 2030 Plan points out that the integration of health and pension, tourism, Internet, fitness, leisure and food should be actively promoted so as to give birth to new health industries., new business type, the new model. The "combination of medicine and care" + intelligent pension model practiced in the Olympic Garden tends to mature, and this set of health service capacity module can obviously be quickly exported to residential care for the aged. It is reported that the Jiangmen Xinhui District Recreation Project plans to build elderly public facilities including evaluation and rehabilitation center, nutrition sharing center, traditional Chinese medicine diagnosis and treatment center, medical beauty center, cardiopulmonary training center, and information operation center, as well as characteristic residential pension rooms, loaded with intelligent community services such as Olympic Garden health special expert consultation, home health management, and so on.
In the residential care industry, real estate is only the carrier, aging design is the standard, and service occupies the core value. In terms of services, Olympian Health highlights the synergy advantage of large health and multi-business. Its Hyatt House has rich experience in setting up canteens for the elderly, universities for the elderly, and so on. It can form resource linkage and service linkage with the new health care project, create more value-added services for users and add points for the group brand.
Light operation mode opens a breakthrough in the industry
Statistics show that by the end of 2019, there were about 254 million people aged 60 and over in China. During the 14th five-year Plan period, China's elderly population will exceed 300 million, from mild aging to moderate aging. From the demand point of view, the future of the health care industry is unlimited. On the other hand, although the health care industry is indeed a new opportunity for the development of life services, it is not a simple property + pension operation, but related to urban construction, ecology, science and technology, culture and education, social security and many fields. Because of the complexity and diversity of health care products, service providers must seriously think about how to meet the health care standards, sincerely polish their products, and find out the most suitable business model.
The health care project of Jiangmen Xinhui District of the Olympic Garden chooses the residential health care model, that is, it takes health care as the concept, permeates and interacts with the traditional real estate industry in terms of functional combination and product form, and creates a way of health care for consumers through the integration of resources. The project not only provides people with living space, but also provides a full range of health care and health facilities and services to achieve the purpose of self-cultivation in a beautiful natural environment.
Operationally, the Olympic Garden Health put into the project in a light operation mode, and the land in Jiangmen Xinhui area was built and developed by China Olympic Garden Group, and the project consulting and operation management services were provided by Olympic Garden Health. At present, the types of domestic health and care real estate are mainly divided into CCRC apartments for the elderly, urban nursing centers, urban full-care centers, community embedded centers, day care centers (day care-like day care) and home care for the aged. Compared with the high cost, the traditional "localization" and the overall emphasis on the operation mode, the light operation mode focuses on providing day care, door-to-door service, remote monitoring, aging transformation service, less resource consumption, shorter preparation cycle, high output and good operational stability, which is more suitable for rapid infiltration development. It is understood that in addition to the Jiangmen Xinhui area project, Olympic Garden Health can also easily integrate potential recreation destinations such as Enping Quanlin Golden Town, Anhui Huangshan Fusili (Xu Village) Happy Ancient Town, Aoyuan Yingde Chocolate Kingdom, Nansha Aoyuan Hotel, and so on. It can be foreseen that in the future, there is a huge space for these projects to carry out rehabilitation and rehabilitation, light operation and remodeling services, which is worth looking forward to.
In fact, the light operation model of Olympian Health is being proved to be successful in major health fields such as traditional Chinese medicine, while in the field of health care, Aoyuan Health has found a breakthrough in light operation from the combination of intelligent service and health care, which is expected to gradually form a business leading advantage. The health management of the Olympic Park is also quite confident about this. at the first residential health seminar, Su Bo, president of the Olympic Park Health living Group, said that the advantage of setting foot on the health care industry of the Olympic Park is that it has a huge property as the foundation, close to the owners and close to the elderly. and the Olympic Park health care combination and intelligent pension services are very outstanding, can provide the elderly with "food, entertainment, medical, learning, memory, travel" six-in-one health care services. In the future, we will join hands with more health care partners to enrich the service content and provide users with more comprehensive and high-quality pension services.