Empower Chinese family consumers with quality holiday ecology

Shanghai / PRNewswire /-- Club Med and Casa Cook, overseas brands of Fosun Tourism and Culture Group (hereinafter referred to as Fosun Travel and Culture Group or Fosun Travel Culture Group, SEHK: 1992), today completed three contracts at the third China International Import Expo, bringing more world-class holiday experiences to Chinese family consumers. It shows the confidence of the Chinese market under the normalization of epidemic prevention and control, as well as the responsibility and sense of mission of the industry as a leading enterprise for the recovery of the industry.

In the morning of November 6th, Mr. Guo Guangchang, Chairman of Fosun, Mr. Luo Liang, French Ambassador to China, Mr. Ji Bowei, Consul General of France in Shanghai, Mr. Qian Jiannong, Chairman and CEO of Fosun Tourism and Culture Group, and other guests witnessed. Global exquisite one-price all-inclusive leader Club Med Club Med Bali from France deepened the existing cooperation with French ski school ESF, signed a contract with Chengdu Rongchuang Ski School and Julong Ski Resort, and added two new skiing colleges in Rongchuang Snow World and Julong International Tourism Resort, leading domestic professional skiing courses. Provide skiers of all ages and levels with the same quality, professional and safe skiing courses. Chengdu Rongchuang Ski School is located in Chengdu Rongchuang Snow World, Chengdu City, Chengdu City, Sichuan Province, with a total construction area of about 80800 square meters, with 6 ski slopes of different grades and 2 topographic parks, which can accommodate 5000 skiers throughout the day. Another ski college is located in Julong International tourist Resort, Qingyuan County, Fushun City, Liaoning Province. It covers an area of 500000 square meters and has 10 primary, medium and high-quality snow trails, which can receive more than 8000 people skiing at the same time. According to the requirements of the international skiing events in the International Snow Federation Snow events, the ski resort can host slalom, giant slalom, snowboarding skills, freestyle skiing and other events.

On the afternoon of the same day, Casa Cook, an international luxury boutique holiday brand belonging to the British brand Thomas Cook, and Zhuhai Wanyang Yacht Club Co., Ltd., a subsidiary of Hongzhou Group, officially signed their first cooperation project in China-- Casa Cook Guishan Island Resort. The project, located in the dolphin bay project of Guishan Island in Zhuhai invested by Hongzhou Group, will become a new benchmark for the island luxury resort hotel in China, and is expected to open in 2023. In the future, Fosun Tourism Culture Group and Hongzhou Group will further join hands to develop marine and waterfront tourism, further promote the construction of domestic marine economic development pilot areas, and work together to create a leading island tourism destination in China.

Qian Jiannong, chairman and CEO of Fosun Tourism and Culture Group, said: "although the COVID-19 epidemic has had a tremendous impact on the global tourism industry, Fosun Luwen hopes to bring more high-quality overseas brands and more advanced holiday ideas to Chinese consumers through a platform like the Expo. Fosun Travel is also actively improving the quality of holiday products and strengthening the brand to meet the higher leisure vacation needs of consumers after the epidemic, help the market achieve economic recovery, and lay a good foundation for a smooth domestic and foreign cycle. in this context, we also believe that the prospect of China's literature and tourism industry is still very broad. "

Re-enter the blog, Fosun Luwen's overseas brands will be strengthened.

Since the first resort in 1950, Club Med has 70 years of experience in operating resorts and has created a new holiday concept of "exquisite one-price all-inclusive". Fosun Tourism Culture Group invested in Club Med in 2010 and completed its acquisition in 2015. Club Med operates 65 resorts around the world, including sunny beaches and icy forests. After Fosun Luwen began its investment and acquisition of Club Med, Club Med has improved significantly in many aspects, the most significant of which is the popularity of the brand in the Chinese market. While this kind of overseas brand is well known at home, Fosun Luwen introduces this kind of overseas tourism products so that Chinese consumers can experience advanced foreign tourism products without leaving the country.

In 2018, Club Med launched a new holiday product Club Med Joyview according to the development trend of China's tourism market. Club Med Joyview is only a two-to three-hour drive from a big city. It aims to create more comfortable and convenient short-distance trips for urban consumers. In addition, Club Med, which has rich experience in ice and snow forest holidays, is also an important starting point for Fosun to actively carry out the layout of the ice and snow industry. Club Med announced a cooperation agreement with the China Ski Association at the 2019 Expo. This time into the Expo, Club Med will continue to open up the domestic ice and snow market to further boost the development of China's ice and snow sports and welcome the arrival of the 2022 Beijing Winter Olympic Games.

At the Expo, Fosun Travel also brought Thomas Cook, a British leisure and vacation brand with a history of nearly 180 years, as well as its most important hotel brand, Casa Cook. Eight months after the acquisition of the brand, Thomas Cook reappeared in a new look on July 18 this year, transforming from a traditional travel company into a digital lifestyle platform that directly reached the C-end of Fosun Travel. In September of the same year, the new Thomas Cook online travel agency was launched in the UK. Thomas Cook China has also taken frequent actions this year, actively adjusting its strategy to deal with the impact of the epidemic, and focusing on the development of domestic long-distance tours and hotel package pre-sale.

At the theme salon "British National Brands in China: from Travel to lifestyle" at the UK theme Day in FOSUN Happers, representatives of Thomas Cook Tomai Cooker also shared the new development and future strategy of this British national brand in China. Dou Feipeng (Fiona Dou), vice president and CTO of Fosun Travel Group, who has experienced brand acquisition to reshape and platform upgrade to iteration, as the manager of Thomas Cook Tomai Cooker lifestyle platform, said, "We are committed to building a lifestyle platform for global home users and constantly improving consumers' digital experience. From 1841 to 2020, Tuomai Cooker is no longer a simple 'travel' platform, but a new 'travel + life' platform. Relying on the operation and development of the Tomai Cooker lifestyle platform, the Fosun Travel Global member Club has more than 5.8 million members, and the travel and vacation rights, lifestyle rights and value-added services are constantly upgrading. This is also the original intention of Tuomai Kuke to create a better life with users. " Alessandro Dassi, general manager of Thomas Cook Tomai Cooker China, also said: "China's tourism recovery has important guiding significance for the whole world." Scientific and technological progress and economic development have accelerated the continuous evolution of consumers' behavior and preferences. They pay more attention to the experience of destination culture and life, and prefer more convenient and faster booking methods. Thomas Cook Tomai Cooker hopes to win-win with its fellow brands, maximize destination resources and technological advantages, and become a favorite vacation and travel service brand for Chinese consumers. "

In addition, Fosun Luwen's "online celebrity pilgrimage brand-Sanya Atlantis" appeared with the mystery of the water world. As the benchmark project of Sanya Tourism upgrade 3.0, Atlantis is an one-stop tourism complex with very distinctive marine characteristics, the hotel has a "lost space" aquarium, visitors can see hundreds of marine life. Atlantis also has 21 global cuisine restaurants, covering European buffet, Chinese buffet, Japanese cuisine and other international cuisine. Tourists can experience the world cuisine culture in Hainan. This is a surprise resort for the whole family, not a simple 1314-room hotel, but also a tourist experience product and content-rich tourist destination, and an excellent choice for travel in the post-epidemic period.

Two-wheel drive, with qualityFOLIDAY Life style, perfect FC2M ecosystem

For the future development, Fosun Lvwen adopts the endogenous extension two-wheel drive of "industrial operation + strategic investment". It has gone through three stages: initial investment development, resource integration operation and the development of the whole industry chain. the whole industry chain of radiation culture and travel is constructed, which is mainly composed of resorts, tourism destinations, services and solutions. Extension expansion and endogenous growth go hand in hand to create a FOLIDAY vacation. At the same time, rely on "product power, resource control, global layout" to help build the literature and tourism ecosystem. "in order to realize the globalization of China's leisure and vacation market, we must first upgrade domestic tourism products, introduce mature overseas brands, and then make better optimization and upgrading according to the needs of Chinese consumers. to provide more high-quality and characteristic tourism products for the market." Qian Jiannong added.

Fosun Traveler has been committed to building a vertical ecosystem in the field of literature and tourism, in which Thomas Cook Tomai Cooker plays a very important role. Thomas Cook Tomai Cooker's new lifestyle platform is based on Fosun's FC2M ecosystem, with direct access to consumers'C-side entrance to digital innovative products. FOLIDAY Town is committed to creating a lifestyle in line with the era of intelligent technology. Fosun Travel City embodies the core concept of FOLIDAY's "3F" advocated by Fosun Travel, that is, Family, Friend, Fun, which is also a more comprehensive product in the FOLIDAY system, and represents the core concept of Fosun Travel to create a family leisure and vacation lifestyle in the future society. In addition, Fosun's parent-child brand Miniveristy Mini Camp and entertainment performance brand Panxiu and other rich and diverse core products will make use of their innovative attributes to help improve the FOLIDAY tourism and leisure ecosystem, strengthen and meet the multi-scene and personalized needs of family vacation life and urban life.

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About Fosun Travel

Fosun Tourism Culture Group ("Fosun Travel Culture", stock code: 1992) is one of the world's leading comprehensive tourism groups focusing on leisure and vacation. it is the world's largest leisure resort group in terms of 2019 income. As a global leader in family leisure vacation, Fosun Travel Wen puts forward the concept of "Everyday is FOLIDAY", that is, "Happy every Day", and is committed to creating a new lifestyle of FOLIDAY. Fosun Traveler, which was listed on the main board of the Hong Kong Stock Exchange in 2018, is an important part of the Happy sector, one of the three strategic businesses of Fosun's "health, happiness and prosperity". As of June 30, 2020, the total assets of Fosun Luwen are nearly 40 billion yuan.