Huawei Mate40 Pro and iPhone 11 have become the top ten hottest items. Within an hour, nearly 6 million people snapped up Huawei, and nearly 5 million chose Apple Inc iPhone.

With the arrival of November, Tmall's Singles Day shopping spree was launched. As the annual consumption drama, it is especially expected under the special background of this year.

What is different from the previous double 11 is that the biggest change of Tmall double 11 this year is that it goes on sale ahead of time, and it is 3 days more than in previous years. Tmall has two sales periods for Singles Day this year, which are November 1-3 and November 11. With the start of the first half, data have been released one after another, giving people a glimpse of the characteristics of this year's shopping festival.

Huawei and Apple Inc are very popular.

At 0: 00 on November 1st, Tmall opened on Singles Day. According to the data sorted out by the world's online merchants, in the 3C home appliance industry, 18 brands, including Huawei, Apple Inc, Haier, Siemens, Covos and Tim Ke, sold more than 100 million in the first hour.

From the perspective of popular style items, Huawei Mate40 Pro and iPhone 11 have become the top ten hottest items. Within an hour, 11 million people swarmed into Tmall to snap up Huawei's out-of-print Kirin phone, or rushed to Apple Inc iPhone.

Of these, nearly 6 million people chose Huawei and nearly 5 million chose Apple Inc iPhone. Huawei won the first round of the double 11 mobile phone war this year.

In terms of all categories, Nike Inc's turnover exceeded 100 million in the first minute, followed by Adidas. Subsequently, Covos, Barabara, antelope, Lin's wood industry, Quanyou home and other domestic brands also compete to break 100 million.

After the first 111minutes, the turnover of Apple Inc, L'Or é al, Haier, The Estee Lauder Companies Inc, Nike Inc, Huawei, Midea, Lancome, XIAOMI, Adidas and other brands exceeded 100 million yuan.

Cosmetics become the biggest winner

Most of the popular 3C home appliances are chosen by straight men, while women with stronger purchasing power quickly run out of cosmetic products. These two industries also contributed the most "trump cards" in the first half of Tmall's Singles Day holiday.

According to the data of "Top Ten popular Styles" in the first hour, cosmetics became the biggest winner, accounting for more than half of the Top 10 list. The "speed" of the girls' shopping carts far exceeded the brand's expectations. Shiseido, Fu Li Fang Si, IPSA and other brands of a number of items, sold out at the beginning of the market.

In the pattern controlled by the three beauty giants of "The Estee Lauder Companies Inc, Lancome and L'Or é al", Korean makeup is also moving vigorously. With a single popular style, the "Heavenly Qi Dan" skin care set after Whoo surpassed the old popular styles such as "Little Brown bottle", "Little Black bottle" and "Immortal Water". Counterattack became the top ten popular styles of Tmall double 11, and Sulwhasoo's water emulsion set also won the fourth place.

A number of single product sales far exceeded the expectations of the brand side. Shiseido's Yuewei milk sold out soon after it opened. Fu Li Fang Si Yuan Qi co-signed gift box was also sold out within 1 hour. in addition, IPSA tricolor concealer has also been sold out, and the brand is urgently transferring goods.

"online course" has become a new consumption hot spot.

In addition to the continuous hot sales of traditional categories, in this time Tmall double 11, "online courses" also ushered in a hot demand.

According to the data released by the world's online merchants, more than 100000 consumers grabbed online courses in the first 10 minutes. On sale for an hour, accounting classes alone were robbed of more than 30, 000 sets. High achiever was very willing to spend a lot of money on online classes, with an average cost of more than 1000 yuan.

Placing orders in Taobao studio has also become a favorite of these consumers, and many "webcast rooms" such as East Olympic Games, China Accounting Network School, Yuanfudao, homework help live class, zebra AI class and so on are very popular.