Original title: is the brand endorsed by Jackie Chan bankrupt again? Endorsement curse comes again, only Gree escapes a bullet. Source: China Finance Online Co Ltd website
Cathay Pacific Airways, a veteran Hong Kong airline, announced on the 21st that it plans to cut about 8500 jobs as a whole, and its Dragonair will cease operation from today.
Dragonair was founded in Hong Kong, China in 1985. Since the 1990s, Cathay Pacific has acquired shares in Dragonair and become one of the latter's shareholders. In 2006, Cathay Pacific acquired Dragonair for 8.22 billion yuan and issued new shares.
In business rumors, there is a kind of enterprise death called "Jackie Chan endorsement", and Dragonair used to be the endorsement brand of Jackie Chan.
Netizens summed up a series of examples of "corporate death": endorsing Xiao Bawang, Xiao Bawang closed down; endorsing Fenhuang Coke, Fenhuang Coke disappeared; endorsing Japanese Mitsubishi Motors, products were recalled, serving as China's anti-drug ambassador, his son was caught taking drugs; endorsing Aido VCD, boss Aido was in prison; endorsing Kaidi cars, only more than 900 cars were sold nationwide; endorsement Bawang shampoo, was found to cause cancer. Endorsement Changsha Automobile School, the school was ordered to rectify; endorsement miss dumplings, was detected to exceed the standard of bacteria products were urgently removed from the shelves.
In the near term, Shiko Air conditioners snatched Jackie Chan from Gree in 2014 and signed a ten-decade contract. On September 11 this year, Li Xinghao, the air conditioner and legal representative of Zhigao, who owed more than 39.6 million yuan, was included in the list of "Lao Lai". Home appliance industry analyst Liu Buchen said Zhigao may become the first air-conditioning company to collapse.
However, Dong Mingzhu, chairman of Gree Group, once said, "some enterprises have chased Jackie Chan, saying that his endorsement killed the enterprise, but the life and death of the enterprise is not regarded as a dragon endorsement or not, it should depend on the strength of the enterprise itself." "the products endorsed by Jackie Chan have ended in failure one by one, and only Gelix has been endorsing them for two years, but they still stand firm." Dong Mingzhu further said that consumers buy products out of trust in the spokesperson, and the next commodity commitment should be run by the person in charge of the enterprise, not the spokesman.