According to US media reports, as of 09:30 Beijing time on October 20, Chinese consumers had learned from LexinFintech Holdings Ltd.Fenqile Mall has ordered 152737 iPhone 12 series phones, of which more than 40% are iPhone 12 models, with blue being the most popular color.
Of Fenqile's iPhone 12 series reservations, nearly 43 per cent are iPhone 12 models and 28 per cent are iPhone 12 Pro models, while iPhone 12 Pro Max and iPhone 12 Mini reservations account for about 19 per cent and 10 per cent, respectively. Among them, blue 64GB version iPhone 12 accounts for 20% of the total reservation, and navy blue 128GB version iPhone 12 Pro takes the second place, accounting for 11%.
The delivery time of the iPhone can also indicate which phone models are the most popular. Well-known Apple IncGuo Mingyi, an analyst, said bookings for the iPhone 12 Pro were better than expected, with China accounting for 35-45 per cent of orders for the product. On Apple Inc's Chinese website, the delivery time for iPhone 12 Pro is 3 to 4 weeks, which is longer than 2 to 3 weeks for iPhone 12. Guo Mingyi also predicts that the iPhone 12 Mini will not perform well in the Chinese market, where large-screen phones are popular, because of its small screen.
The launch price of the iPhone12 Pro is lower than the starting price of iPhone 11 last year, and with the addition of 5G features, the iPhone12 series is expected to spark a wave of "replacement" of mobile phones in China.
Consumers are considering buying the most cost-effective mobile phones. Both iPhone 12 and 12 Pro offer them a discounted price and a large screen experience. " CNBC quoted IDC research manager Will Wong as saying. "iPhone 12 allows consumers to buy the first-generation 5G version of iPhone at a better price and configuration, while iPhone 12 Pro provides consumers with a 'Pro' experience at a more affordable price."
It is reported that Apple Inc released a total of four iPhone 12 series mobile phones this year and began to accept preorders from October 16. As Apple Inc's officially authorized dealer at the highest T1 level in the country, Fenqile and Apple Inc launched four new products of iPhone 12 at the same time, and held a phased subsidy activity of up to 600 yuan.
At present, one out of every two mobile phones sold by Fenqile is an iPhone. As of September, Fenqile's iPhone sales were up 23% from the same period last year.