Original title: Accenture PLC announces the latest corporate mission the largest global brand refurbishment program in a decade Source: PR Newswire
Original title: Accenture PLC announced the latest corporate mission and launched the largest global brand refurbishment program in a decade. PR Newswire
Recently announced the latest corporate mission and launched the largest global brand renovation program in a decade to encourage companies to embrace change, create value and achieve win-win results. Accenture PLC and his creative agency Droga5 jointly designed a new brand image with the theme of "adapting to the New, starting the Future" (Let there be change), which annotates the power and beauty of change and demonstrates Accenture PLC's profound professional ability.
Accenture PLC set up "science and technology merging ingenuity and ingenuity into the future" (deliver on the promise of technology and human ingenuity) as the enterprise mission. The company will formulate specific strategies to this end, promote various actions in an orderly manner, and create opportunities for 500000 employees around the world. Accenture PLC has always been committed to stimulating the wisdom of the team and fulfilling the promise of using technology to create value for all parties.
Accenture PLC's mission and brand significance are rooted in its long-standing leading principle: gather the intelligence and creativity of all employees, embrace change, and continue to create value through business transformation. Last year, Accenture PLC invested nearly $900m in staff training, while the company invested $1.5 billion in mergers and acquisitions and spent about $900m on research and development. Recently, Accenture PLC announced the establishment of a cloud priority unit (Accenture Cloud First) composed of 70000 cloud service professionals and invested US $3 billion in this area over three years.
The new brand image is being promoted through television and online advertising, covering all Accenture PLC's internal and external digital channels, including social media platforms in the Americas, Europe and Asia. Advertising creativity will cover all customer contacts and follow the Accenture PLC logo ">". For nearly 20 years, the logo has been an integral part of the company's image.
(source: PR Newswire)