Cute IP BROWN & FRIENDS join hands with sports icon to deduce the cool new fashion
Shanghai, Oct. 9, 2020 / PR Newswire /-- International creative studio LINE FRIENDS recently joined hands with sports brandsLi Ning Co. Ltd.Release a joint series of clothing. The cute image of LINE FRIENDS's IP BROWN & FRIENDS classic characters combined with Li Ning Co. Ltd. 's classic sports cool design, from clothing to shoe bag accessories, to create a series of 31 cute and cool fashion sports items. This cross-border cooperation with Li Ning Co. Ltd. is another important measure for LINE FRIENDS to implement the Chinese market localization strategy and keep close to Chinese local consumers after cooperation with Yuyuan Garden, Shanghai Oriental Pearl Tower and other local cities; at the same time, this cooperation is also another cooperation between LINE FRIENDS and global high-end fashion brands after cooperation with Anti Social Social Club, CONVERSE, Uniqlo and other brands, attracting millennials and Zers. Li Ning Co. Ltd., a pioneer sports brand with deep knowledge in the field of sports trends, also hopes to make use of LINE FRIENDS's excellent creative design strength, international influence and rich experience in cross-border cooperation to create impressive cross-border cooperation, unite and empower each other. In order to promote the launch of new products, during the period from October 6 to October 8, Beijing Sanlitun and other places also set up time-limited flash stores and interactive activities. MEGA BROWN, 3.2m tall and dressed in a "China Li Ning Co. Ltd." hoodie, even became Li Ning Co. Ltd. 's "best friend" and parachuted "Li Ning Co. Ltd. 30 and set up a flash store-LI-NING x LINE FRIENDS theme Day", igniting fans' enthusiasm.
LI-NING x LINE FRIENDS Joint Series KV
This season's joint series takes "adorable Heaven Troupe-designers grow up" as the design theme. The four main characters of BROWN & FRIENDS IP, "Brown Bear", "Connie Rabbit", "Sally" and "Qiu Ke", are incarnated as designers Li Ning Co. Ltd., who brainstorm their creativity, stay up late to catch up with pictures, rush to produce fashion week clothes, go to the Fashion week show to release, post-show after party and other scenes are presented in the form of pattern printing. Into this season's collection of costumes. The vivid and interesting printing combined with the cool profile design makes the whole season series playful in the sports and lovely in the cool.
LI-NING x LINE FRIENDS washed denim coat
Wash denim jacket with a short profile design, create a variety of fashion items, the front chest hit color Li Ning Co. Ltd. Chinese character printing, highlight the brand attribute, the back scene combination pattern tells the story of the LINE FRIENDS character incarnation Li Ning Co. Ltd. designer. Cardigan hoodie knitted sweater as a whole reassemble and splice with different materials, with great personality and sense of design, and the core characters of large-body LINE FRIENDS are full of playful and lovely patterns.
LI-NING x LINE FRIENDS Nebula M1 "After Party"
It is worth mentioning that the main push shoe model of this joint series-Nebula M1 "After Party" classic casual shoes, its design inspiration is taken from the indispensable "dessert" in the "After Party" link, the corduroy texture tannins of peach powder corduroy splicing, and the sweet flavor inside the thousand layers of cake; the outer waist makes a small cushion drum in the shape of clouds, which is full of interest. The tongue of the shoe is presented by the classic Sally of LINE FRIENDS, and the water in the transparent bubble spreads to the sugar paper cutting, creating the visual effect of Sally swimming, full of childlike innocence. Shoe box packaging is interpreted by the shape of dessert gift box, and each pair of shoes is accompanied by a set of joint image stickers. This shoe style is limited to 620 pairs through all channels.
Li Ning Co. Ltd. set up a flash store at 30-- LI-NING x LINE FRIENDS theme Day
Li Ning Co. Ltd. set up a flash store at 30-- LI-NING x LINE FRIENDS theme Day
In order to celebrate the launch of the new product, from October 6 to October 8, Beijing Sanlitun also held the "Li Ning Co. Ltd. 30 flash store-LI-NING x LINE FRIENDS theme day". On Oct. 6, the 3.2m-tall MEGA BROWN dressed in a "China Li Ning Co. Ltd." hoodie surprised and parachuted on the theme day, which was the first time that MEGA BROWN wore a co-branded product. On the same day, Brown Bear and Connie Rabbit, dressed in sportswear, as Li Ning Co. Ltd. 's "best friends" and Li Ning Co. Ltd. youth series promotion ambassador Cai Chengyu attended the "Best cute Friends meeting" event to interact with fans. During the event from October 6 to October 8, there is also an interactive sign-in area with rich scenes. If you buy a series of joint names and participate in the interactive activities, you will have the opportunity to get a "LI-NING x LINE FRIENDS" custom Brown Bear doll.
Starting with social expressions, LINE FRIENDS has grown into a very popular international creative studio, surpassing the traditional IP role business. LINE FRIENDS's unparalleled design ability and global influence in the IP and retail industries have prompted us to seek this cooperation opportunity, "Li Ning Co. Ltd. said of the cooperation." as a brand with many high-quality IP resources, based on its own creative narrative strategy, LINE FRIENDS has also accumulated a wealth of experience in cross-border cooperation. Li Ning Co. Ltd. brand has also created a lot of impressive joint cases with excellent market feedback in the past two years. We believe that the two sides will be able to work together to create more topical cooperation and exclusive products, which will form a win-win situation and empower each other to add added value to the brand. "
"as a local sports brand, Li Ning Co. Ltd. is outstanding and representative in the field of sports trend," said the person in charge of LINE FRIENDS. "We have always attached great importance to the Chinese market, and in recent years we have continued to cooperate deeply with some leading local brands, whether withmilletCooperation in the product ecological chain broadens the product line of the brand itself, or cooperation with Shanghai Oriental Pearl Tower, Yuyuan Garden and other urban landmarks, cross-border cultural blending, continue to implement the localization strategy of LINE FRIENDS, constantly close to Chinese consumers, and bring surprises for their daily life. At the same time, this cooperation is another cooperation between LINE FRIENDS and global high-end fashion brands after working with Anti Social Social Club, CONVERSE, Uniqlo and other brands to attract millennials and Zers. The cooperation with Li Ning Co. Ltd. has expanded our layout in the field of sports fashion, and we are also looking forward to the cooperation series with Li Ning Co. Ltd. in the next season. "
The joint series will be in China Li Ning Co. Ltd. Fashion Store, Li Ning Co. Ltd. Store, Li Ning Co. Ltd. official online Store, Tmall Li Ning Co. Ltd. official flagship store,JingDongLi Ning Co. Ltd. official online store and trendy multi-product channels for sale.
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