Original title: 70% of the new traffic on Alibaba's mobile terminal comes from a sinking market, and the monthly activity of the Taobao special edition reaches 55 million Source: 36 krypton
70% of the new traffic on Alibaba Mobile came from a sinking market
Recently, Alibaba revealed at the 2020 Global Investors Conference that in the past year, Alibaba's Chinese retail market reached 742 million active consumers, and the number of active mobile users increased by 119 million. Of these, 70% of the new users came from a sinking market. It is expected that there is still plenty of room for growth in the next 2 to 3 years.
Among them, Taobao's live streaming GMV exceeded 300 billion, the number of users increased 160% year over year, and the year-on-year growth rate of merchants participating in live streaming reached 220%. Currently, domestic and Taobao have reached an agreementagricultural productsThere are more than 2,000 counties with sales cooperation, and 100,000 rural anchors have launched Taobao Live.
According to previous reports, the annual GMV target for Taobao Live in 2020 is 500 billion dollars, and Taobao Live GMV reached 300 billion in the first half of this year.
At the conference, Taobao's special edition also announced operating data for the first time. As of August this year, Taobao's special edition had 55 million monthly active users.
The Taobao special edition was officially launched in March of this year, focusing on seizing the declining market at low prices. Not long ago, Ali's 1688 and Taobao's special edition were fully launched, and the full 1688 Industrial Resources Belt will be connected to the Taobao special edition.
Editor-in-chief's comment: Alibaba's retail layout is leaning towards a declining market. Taobao live streaming and Taobao specials are important channels for Ali to seize the sinking market. 70% of the increase in active mobile users comes from a sinking market. On the one hand, it proves the correctness of Ali's sinking strategy, and on the other hand, it also reflects weak growth in the first and second tier markets...
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