Original title:NetEaseThe CEO of Yangcheng Lake was carefully selected for live crab fishing, and the “king crab” and “after the crab” were caught by accident

On September 21, the hunt for hairy crabs in Yangcheng Lake in Suzhou was officially launched, hoping to seize the market just before the Mid-Autumn Festival and National Day. According to information, Yangcheng Lake is expected to have a good harvest year this year, and the production and quality of hairy crabs have improved compared to last year. On the 28th, NetEase carefully selected CEO Liang Jun personally to Yangcheng Lake to catch crabs live, showing users the growth environment for carefully selected hairy crabs. I didn't expect to accidentally fish out a “king crab” in Yangcheng Lake, which is close to 72.

NetEaseStrictly select the first crab out of the water at the Yangcheng Lake Cooperative Base

After the fishing of hairy crabs in Yangcheng Lake began this year, many e-commerce live streaming teams rushed to Yangcheng Lake to broadcast live to show diners how hairy crabs are growing this year.

On the morning of September 28, NetEase Strictly Selected CEO Liang Jun came early to the NetEase Yangcheng Lake Hairy Crab Cooperation Base to make final preparations for the “broadcast.” The cooperative base is located at the Zhonghu Lake fence hairy crab breeding base in Yangcheng Lake. According to crab farmers, the hairy crabs here are all fed with natural ingredients such as fish, shrimp, snails, and corn, so the crab meat is sweet and full.

At 10:30, the NetEase carefully selected app was launched on time. Liang Jun went by boat to the core lake area of the hairy crab breeding base to prepare to hunt crabs himself. During the live broadcast, you can see that the environment in which hairy crabs grow is excellent, and egrets fly by from time to time. The boat arrived at the fence of the breeding base. Liang Jun untied the rope that bound the crab cage and pulled it up with force. The 3-meter-long crab cage was finally put away smoothly with the help of several people. The first basket of hairy crabs in the live broadcast “came out of the cage.”

Surprisingly, a male crab of nearly 72 and a female crab of 5 and a half size of 5 appeared in this basket of crabs. A crab farmer involved in fishing told reporters that since the intensive maturation period for hairy crabs has not yet arrived, it can be said that male and female crabs of this size are very rare on the market. This is also the first time he has seen them since they began fishing in Yangcheng Lake, and they are worthy of being called “king of crabs” and “after crabs.”

In the 60-minute traceability live broadcast, Liang Jun showed the different characteristics of each part of carefully selected hairy crabs in front of the camera, taught users how to identify really high-quality crabs, reminded users that “blue shell, white belly, golden claws, and sticky meat” are the keys to judging the quality of hairy crabs. At the same time, he also shared food tips on how to eat hairy crabs with users.

NetEase carefully selected Yangcheng Lake hairy crabs to be awarded countriesAgricultural Product Geographical Indications Certificate

Affected by the epidemic, many diners were worried about whether they could eat good quality Yangcheng Lake hairy crabs this year. However, according to statistics from the Suzhou Yangcheng Lake Hairy Crab Industry Association, the estimated production of Yangcheng Lake hairy crabs this year is around 10,260 tons. Both production and quality have improved compared to last year. It is expected that the supply of hairy crabs for the Mid-Autumn Festival National Day “double festival” will increase by about 20% over last year, and prices will also rise slightly compared to previous years.

In addition to concerns about production and quality, many consumers have also said that there are a variety of “bathing crabs,” “fish mixed with beads,” and “second-best” Yangcheng Lake hairy crabs on the market, making them difficult to identify. There is now a solution to this problem. In May of this year, Yangcheng Lake hairy crabs officially obtained the agricultural product geographical indication registration certificate issued by the Ministry of Rural Agriculture, upgraded to a “national brand” agricultural product, and regulated implementation of “one crab, one deduction, one mark”.

“In order to ensure that users are provided with authentic Yangcheng Lake hairy crabs, we personally go deep into the core production area of Yangcheng Lake, carry out in-depth cooperation with local crab farmers, and guarantee the quality of hairy crabs at the source through direct procurement from the place of origin and official authorization.” The relevant product manager carefully selected by NetEase showed the reporter a letter of authorization from the Suzhou Yangcheng Lake Hairy Crab Industry Association, which guarantees that every Yangcheng Lake hairy crab carefully selected for sale has gone through strict quality control and origin certification, and has a unique “ID card” to ensure that consumers can buy safe crabs.

NetEase's official authorization to carefully select Yangcheng Lake hairy crabs

Furthermore, this year, the Suzhou Yangcheng Lake Hairy Crab Industry Association also developed a new anti-counterfeiting system for Yangcheng Lake hairy crabs. The red color represents the lake area, and the green color represents the pond breeding area.

NetEase's strict selection has always been committed to providing users with quality agricultural products from excellent places of origin. Recently, NetEase carefully selected and launched the “Discover China” campaign to create a quality agricultural goods supply chain from production, supply to consumption, and provide consumers with fresh agricultural products directly supplied from the place of origin, quality control, and professional logistics.

(Article source: Firewood Cutting Network)