In September 2020, Carrefour China integrated”SuningThe “Big Family” has been over a year.
As an important part of complementing Suning Tesco's full-scene retail landscape, over the past year, Carrefour China has continued to evolve at a perceptible pace: new front-end to home services, rapidly established terminal fulfillment centers, continuously upgraded back-office supply chains and membership systems...
Of course, the essence of the retail industry is service. Carrefour China, which incorporates Suning's genes, not only upholds “technical armor,” but also incorporates Suning's “good service” content.
Going online: increasing door-to-door service
Technology supports life. Online shopping has become a widely popular way of life today, but any specific lifestyle is not a bastion in the air. When we talk about it, we must be talking about a consumption system that matches it.
As early as the pandemic,CarrefourThe Carrefour Mini Program was launched. Since then, the layout of the online traffic portal, efficient sorting system, and inventory management platform has been continuously improved to ensure the supply of materials for residents' lives under the pandemic.
The point is that compared to third-party platforms, it is certainly easier for private traffic portals such as applets to obtain more user retention and out-of-store spending after the epidemic is over
At the same time, in order to maximize its home service capabilities, Carrefour has built “quick picker warehouses” in 210 stores across the country, and at the same time fully connected the supply chain to Suning stores, interconnected with more than 800 Suning stores within a 3 km radius of Carrefour stores, forming a layout of 1,000 fulfillment centers to speed up home service throughout the entire link from order processing, warehouse sorting, and delivery.
According to the Suning Tesco 818 war report, between July 31 and August 18, Carrefour home orders rose sharply, and the short-term peak surged, while the order fulfillment rate remained above 98%.
From online to offline, from being hidden behind orders to changes that consumers can perceive, Carrefour continues to evolve iteratively. Currently, in 52 cities across the country, Carrefour has established service standards for retail distribution in the same city, providing users with various services such as online orders for 3 kilometers per hour, half-day delivery in the same city, and three in one day. At the same time, it is also developing a new model of next-day delivery (1 warehouse covering the whole city) in pilot cities, so that consumers can quickly enjoy fresh goods without leaving their homes.
If in the past Carrefour was a traditional supermarket, a “passive waiter” waiting for consumers to come to the door, Carrefour, which now extends its “reach” through the Suning platform, has become a “home service provider” with a single physical store as the center, covering a radius of 10 kilometers or even the entire city.
Store evolution: becoming a “life service center”
“'Focus on good service' is Suning's constant 'one'.”
What are the standards for good service? Perhaps in addition to the convenience that users can buy everything they need in life with one click, even at home, it also allows users to spend as little time as possible when visiting shopping malls, enjoy the most comfortable experience, and buy the products they like the most.
Most traditional supermarket stores are a maze of shelves for customers, but today's Carrefour pays more attention to the functional area design and scenario construction of stores, and has the flavor of a quality life experience center. After a year of integration, Carrefour went from a “single-band” traditional supermarket to a “multi-frequency” store with the flavor of a full-scene lifestyle service center.
Businesses such as Suning Electronics Store and Red Kids have entered Carrefour one after another, carrying out refined operations on shopping and service categories to fully match far-field, midmarket, and nearby consumers, bringing a more favorable and comprehensive store-to-home shopping experience.
Recently, Suning Helper, the lifestyle service platform of Suning Tesco, has also completed the entry of Carrefour stores across the country, providing users with various service programs such as home appliance security, cleaning, and recycling to meet the various needs of consumers for household services in the community.
According to some data, starting in the fourth quarter of last year, Carrefour China ushered in continuous quarterly operating profits, and continued to maintain a profit trend in the first half of this year.
Undoubtedly, this is the result of Suning's deep integration with Carrefour China.
The “focus on good service” gene injected by Suning Tesco is widely felt by consumers, and the service scenario changes it initiated continue to blossom within the Carrefour system. I believe that as long as Carrefour and Suning Tesco continue to integrate in terms of traffic, service, and supply chain, Carrefour's localized full-scene retail path will only become wider and wider.