According to the report, about 70% of the female small and micro enterprises surveyed identify with and look forward to the development opportunities brought by the 2022 Winter Olympic and Paralympic Games in Beijing.

Beijing, September 25, 2020 / PRNewswire-Asianet /-- Today, Visa Inc, together with the China Women's Development Foundation and Beijing Sports University, jointly released the "baseline Survey report on Literature and Travel female small and Micro Enterprises with her in the Winter Olympic Games". The study was jointly designed, analyzed and written by the Beijing Sports University and Visa Inc research team, and the questionnaire was distributed and collected by the China Women's Development Foundation. As the first research result of the empowering project of female small and micro enterprises with her in the Winter Olympics.[1]The purpose of this report is to have a comprehensive understanding and in-depth analysis of the development status, expectations for the Olympic Games, the impact of the epidemic and the need to participate in empowering activities of women's literature and tourism small and micro enterprises located in Beijing 2022 Winter Olympic Games and Paralympic Games (Beijing 2022) (Beijing Yanqing and Zhangjiakou, Hebei). In order to help the women's small and micro enterprises to restart after the epidemic Seize the development opportunities brought by the Beijing Winter Olympic Games, such as the regional integration of Beijing, Tianjin and Hebei and the construction of Beijing-Zhang sports and cultural tourism belt.

Group photo of the guests at the scene

As international sports events, Beijing 2022 Winter Olympic Games and Paralympic Games can not only achieve market growth for female small and micro enterprises in the host place, but also provide a rare opportunity for them to shape their brand image, improve service quality, update hardware facilities, expand their vision of development and integrate with internationalization. In order to make the empowering course for female small and micro business owners of the "have her in the Winter Olympics" project closer to the actual demands of female small and micro enterprises, help them better meet the development opportunities of 2022 in Beijing, and give full play to women's entrepreneurial strength, Visa Inc, together with the China Women's Development Foundation and Beijing Sports University, jointly launched this research activity, which provides an effective reference for empowerment mechanism and curriculum design. Then explore and summarize an effective way to promote social and economic sustainable development with the help of large-scale events, and promote it as Chinese experience in other countries and regions.

Female small and micro enterprises are optimistic about Beijing.2022Opportunities, looking forward to more ways to participate

According to the report, nearly 70% of female small and micro business owners recognize and look forward to the development opportunities brought about by Beijing 2022, while 51.1% believe that they can attract more domestic and foreign tourists and increase sales. However, among the enterprises surveyed, 29.7% of the enterprises "do not know through what channels they can be connected", and 24.9% think that "their enterprises are too small to meet the procurement standards for the Olympic Games." At the same time, the report also shows that at present, the acceptance of foreign cards in small and micro enterprises is limited, which can not bring convenient payment experience for foreign tourists. Only 12.1% of enterprises support overseas bank card payment, and 34.2% of enterprises said they "do not know much about how to install payment machines and the use of machines." The survey results show that although it is difficult for small and micro enterprises of culture and tourism to be directly included in the Olympic procurement list, female small and micro enterprises can take the initiative to take the initiative to develop, and actively strive to participate in the subdivision projects of large enterprises; work with small and micro enterprises in the region to create a rich and diversified literature and tourism small ecology, and do a good job of differential choice and competition. In addition, small and micro enterprises themselves also need to be prepared for serving overseas tourists in terms of hardware (such as foreign card acceptance) and software (such as foreign language speaking ability, service level).

The digitization ability of female small and micro enterprises is generally insufficient, and they are limited in internal management and external marketing.

Another finding of this report is that small and micro business owners still have some shortcomings in the use of digital management tools and network marketing, and about 70% of enterprises have not yet adopted digital bookkeeping. Among them, 44.9% of them are "worried about not being able to operate" and 35.1% are "worried about high costs". In terms of marketing means, only 32.1% of enterprises have adopted network marketing, the main reason is the lack of professional promotion personnel, accounting for 29.3%. From the above data, it can be seen that the introduction and introduction of digital tools and the lack of professional knowledge training have become obstacles to the sustainable development of small and micro enterprises. Not only that, small and micro enterprises for the use of network marketing is still in the initial stage, they are also lack of professionals, easy to be isolated by the information barriers of the industry. At present, the "have her in the Winter Olympic Games" program has provided a series of courses to enhance the ability of small and micro enterprises to use digital tools and platforms in marketing, financial management, and the use of financial services, so as to help enterprises better achieve digital transformation.

The financing means of female small and micro enterprises are single, and their financial ability needs to be improved.

According to the survey, at present, the assets of small and micro enterprises are relatively simple, the financing means are single, personal accumulation and the support of relatives and friends are the main financing channels. Among the enterprises surveyed, 48.1% said they had almost no assets, while other corporate assets were mainly cash, bank deposits and real estate. In addition, enterprises that have applied for bank loans (including those that did not apply successfully) accounted for only 25.6%, while the remaining 74.4% of the enterprise funds mainly came from their own accumulation or the help of relatives and friends. In the survey, many female small and micro enterprises have expressed the problem of difficult and expensive financing, especially under the influence of the epidemic, in order to ensure the smooth transition of small and micro enterprises after the epidemic, in addition to the tilt of national policies, commercial banks should constantly innovate financial services and products, and do a good job in popularizing and publicizing financial knowledge and formal financial services for small and micro enterprises.

In addition to the above important findings, the report also puts forward effective countermeasures and suggestions based on the impact of COVID-19 's epidemic on small and micro enterprises, the help that enterprises need to get when facing difficulties, and the advantages and pressures of female entrepreneurs in the process of starting a business. to further empower the development of female small and micro enterprises.

• In terms of government support and guidance, the report proposes to improve the coordination mechanism, optimize government services and deeply explore local cultural characteristics, so as to form regional brand advantages and benefit the development of small and micro enterprises such as local culture and tourism.
• In terms of industry associations, the report suggests that industry associations should actively guide small and micro enterprises to change their traditional mode of production, improve their ability of product innovation, and integrate industry market channel resources to help them out of their predicament.
• As for the owners of small and micro businesses themselves, under the circumstances that outbound travel is restricted, the report suggests that small and micro enterprises need to seize the good dividend of this market transfer and revolve around the needs of tourists for "slow life and deep experience" in the post-epidemic era. to create a series of diversified tourism products to improve the efficiency of enterprises.

The report also points out that while the interviewed female small and micro business owners devote themselves to their careers, they also attach importance to family relationships. More than 80% of female small and micro business owners work more than 8 hours a day, and 21.8% work more than 11 hours a day. Family satisfaction has the greatest impact on the overall job satisfaction of female small and micro business owners. From this point of view, female small and micro enterprises have become an important driving force for the coordinated development of economy and society.

Zhang Jianmin, vice chairman and secretary-general of the China Women's Development Foundation, said at the press conference: "the China Women's Development Foundation is a national 5A-level public welfare organization with women and families as its main services. it is an unshirkable social responsibility to improve the quality of female entrepreneurs to ensure their sustainable development. The China Women's Development Foundation will continue to promote the simultaneous development of women and the economy and society, and take advantage of the opportunity of the Winter Olympic Games to help female small and micro entrepreneurs continue to release the power of women. "

Zhang Jianmin, Vice Chairman and Secretary-General of China Women's Development Foundation

At the scene, Liu Shijun, secretary general of the World Tourism Federation, said: "the design of the 'Winter Olympics has her' project closely follows the development of the times and the national strategy, and takes advantage of the opportunity of the Beijing 2020 Winter Olympic Games to give full play to the social effect of promoting coordinated regional development and lifting poor residents out of poverty. Tourism promoting poverty reduction is one of the three major missions of the World Tourism Federation, which coincides with the objectives of the project. It is hoped that in the future, the World Tourism Federation can set up a cooperation mechanism with the "Winter Olympic Games with her" project to contribute to the early realization of the sustainable development goals of the United Nations and the sustainable development of women's small and micro enterprises. "

Liu Shijun, Secretary-General of the World Tourism Federation

Gu Haoning, deputy director of the Market Development Department of the Beijing 2022 Winter Olympic and Paralympic Games Organizing Committee, said: "Visa Inc, as the founding sponsor of the Olympic Global Partnership Program, has been a leader in global stage innovation since he began sponsoring the Olympic Games in 1986. Today, Visa Inc took the lead in launching the large-scale public welfare project "with her in the Winter Olympic Games" and, together with the China Women's Development Foundation and Beijing Sports University, actively explored how to promote the development of small and micro enterprises with the help of large-scale sports events. It once again reflects Visa Inc's broad vision, broad mind and responsibility. I believe that through this event, we will certainly be able to attract more sponsors of the Beijing 2022 Winter Olympic Games to join the 'Winter Olympic Games with her' project, work together to spread the Chinese voice, tell good Chinese stories, and share Chinese experience. "

Gu Haoning, Deputy Minister of Market Development of the Beijing 2022 Winter Olympic and Paralympic Games Organizing Committee

"We hope that through this scientific and reasonable, wide-coverage survey and in-depth interview, we hope to provide more targeted empowerment measures for female small and micro enterprises. The project "have her in the Winter Olympic Games" is also an organic and important content for Beijing Sports University to implement the national strategy and serve the work of the Winter Olympic Games. In the future, the team of Beijing University of physical Education will continue to contribute due academic and intellectual support to the promotion of the project. " Zhang Jian, vice president of Beijing Sports University, said.

Zhang Jian, Vice President of Beijing University of physical Education

Yu Xueli, president of Visa Inc Greater China, said: "the arrival of the Beijing 2022 Winter Olympic Games and Paralympic Games will bring new economic growth points for sports, tourism, culture and other industries, while small and micro enterprises, as an important part of the national economy, believe that they will also take advantage of the east wind of the Olympic Games to break through and develop. Visa Inc has had a cooperative relationship with the Olympic Games for more than 30 years and has long been committed to promoting China's social and economic prosperity and development. Visa Inc will continue to invest resources and technology, give full play to our international experience, business capabilities and global network advantages, promote the development of female small and micro enterprises, and contribute value to the inclusive and sustainable development of the host city of the Winter Olympic Games. "

Yu Xueli, president of Visa Inc Greater China

The "have her in the Winter Olympic Games" project is a public welfare project tailored for the Beijing 2022 Winter Olympic and Paralympic Games. It was co-sponsored by Visa Inc, China Women's Development Foundation and Beijing Sports University in December 2019. Since July 2020, the project has conducted a 12-week empowerment course for 350 literature and tourism female micro-entrepreneurs in Zhangjiakou and Yanqing. The aim is to help enterprises solve the practical problems encountered in the process of development through practical and effective training content, flexible and interactive learning methods, diversified resource platforms and multi-level incentive mechanisms, and help literature and tourism small and micro enterprises to restart after the epidemic. Better grasp the opportunity of the Olympic Games. The project plans to cover 5000 female small and micro enterprises by the end of 2022, contributing to the sustainable development of the host city of the Olympic Games.