Original title: Promulgated as standard in the post-pandemic era, Lighthouse Impact broadcasts the online roadshow “Invoicing” for the National Day Program Source: Yitu.com

[Hunting Cloud Network, Beijing] September 25 Report

On the evening of the 24th, Gao Xiaosong was a guest on the “Gather Deals · Impact Broadcast” special section of Li Hao's live broadcast to cheer for the much-anticipated National Day youth inspirational film “Just Get Home” and launch the first online roadshow for the National Day film. Gao Xiaosong and Li Hao, two old friends, had a relaxed conversation and frequently sold their love. The short ten-minute live broadcast attracted millions of users to watch and interact.

Liu Haoran, Peng Yuchang, Yin Fang, Chase Dreams, Gao Xiaosong, and Li Hao join forces to call

As another masterpiece in Alibaba Pictures' “Jincheng Co-production Plan,” “A Little Bit Home” adheres to Alibaba Pictures' content values of “little people, true heroes, big feelings, and positive energy,” and tells the passionate inspirational story of Liu Haoran, Peng Yuchang, and Yin Fang, the three characters starring Liu Haoran, Peng Yuchang, and Yin Fang, who broke out into the thousand-year-old village of Yunnan with the light of domestic goods, Pu'er Coffee.

Today, the movie “A Little Bit Home” has brought to the main stage the struggles of future generations, who are constantly rolling forward in the tide of the times and are not afraid to be tortured, to the main stage, so that young people can regain the passion that is essential in their pursuit of their dreams.

In the post-pandemic era, must-choose publicity campaigns impact broadcasts to help the National Day box office

In this shocking broadcast online roadshow, Gao Xiaosong not only did his best to call for National Day movies, but also brought real movie voucher benefits to viewers who watched the live broadcast. The countdown to Li Hao, the “official bargaining officer” of Gathering Planning, suggested that the voice had just dropped, and viewers watching the live broadcast quickly began snapping up coupons for the “Just Got Home” movie.

During the live broadcast, Gao Xiaosong also demonstrated to the audience an innovative way to receive promotional rewards for “fans”: after entering the event page, clicking “Share to Earn Rewards”, you can become a film partner, generate exclusive promotion links, and earn “fan base” rewards.

As a film and television company that combines content+technology, Alibaba Pictures is committed to using technology to reach the influence of movies to more people and meet the expectations of moviegoers. According to our understanding, a series of new platforms and methods, including Lighthouse “Impact Broadcasting,” are all aimed at exploring new opportunities for movie promotion while also bringing a better experience to users.

As an Internet marketing tool that solves user conversion problems in the form of live broadcasts, Lighthouse “Impact Broadcasting” not only achieves user conversion in the form of ticket sales, but also brings more promotional value to the film than before. In the post-pandemic era, in order to maximize the efficiency of film promotion and marketing, the impact broadcast of online roadshows will become a necessary action for movie promotion.

According to reports, “A Little Bit Home” is scheduled to be officially screened on October 4. On September 26, the film will be screened in 10 cities for the first time in Harbin, Changchun, Shenyang, Jinan, Shijiazhuang, Luoyang, Zhengzhou, Taiyuan, Tianjin, and Linyi. Industry insiders said that “A Little Bit Home” was screened for 4 days, which shows that the quality of the film is excellent. “From behind the scenes to the front desk, to the core story and theme, the core competencies required by several dark horses, “A Little Bit Home” has everything.”