On September 24, Pinwo Foods (300892) rang the bell to go public on the Shenzhen Stock Exchange. The company's current public offering of shares does not exceed 25 million shares, not less than 25% of the total share capital after issuance. All of them are public new shares. The total share capital after this public offering does not exceed 100 million shares, raising 667 million yuan in capital.
According to data, Pinwo Foods was founded in 1997 and is a company engaged in the development, import, and sale of its own brand food and cooperative agency business for foreign food. Currently, the company's products are mainly owned brands such as Deya Dairy, Valentine's Beer, Henry's Grain, etc., and cooperative brands such as Pinley Olive Oil.
Deya Milk is a global dairy brand created by Pinwo under the broad strategic guidance of “collecting high-quality milk sources from around the world to meet Chinese consumer demand”. Sales have grown rapidly over the past 8 years. Nielsen's “Data Report on Yogurt and Milk Categories” shows that Deya (pure milk plus yogurt) ranked first in the market share of imported pure milk plus yogurt in 2019.
Valentin Beer is a private brand founded by Pinwo Foods Co., Ltd. in 2013, and the official beer partner of the Bundesliga powerhouse Dortmund Football Club in China. The series of products currently includes German beer series, Belgian white beer, and Eisberg series. Many products have won the German DLG Gold Award.
Henry is a healthy cereal breakfast brand owned by Pinwo Foods. It has been in China for more than 10 years. In 2017, Pinwo innovated and upgraded Henry's existing brand image and product line.
Pinley Olive Oil is a health grain and oil brand owned by Pinwo. Pinli entered the Chinese market in 2000 and was one of the first famous imported Spanish brands to enter the Chinese market.
According to reports, with years of experience in the industry, Pinwo has selected suppliers with excellent quality and stable supply from many imported food suppliers to establish good cooperative relationships. The suppliers all have many years of production experience and complete business qualifications and quality control systems. They all have high production and marketing scale and brand awareness in the industry, and the product quality has high stability and reputation in international or exporting countries. High quality and stable suppliers guarantee the quality and safety of the company's products from the source.
In terms of channels, the company implemented a channel penetration strategy of “keeping up with new retail changes and laying out omni-channels”, forming a three-dimensional marketing channel combining offline direct sales channels, offline distribution channels, and online e-commerce channels, achieving comprehensive coverage of all markets.
Among them, offline direct sales channels cover Walmart Sam, Metro, Grand Runfa, Carrefour, China Resources Wanjia, Yonghui, and many other well-known domestic and foreign supermarkets; offline distribution channels cover small and medium-sized supermarkets, convenience stores and other outlets under the jurisdiction of many active dealers; online e-commerce channels cover mainstream e-commerce sales platforms such as JD, Tmall, Hema Xiansheng, Suning Tesco, SF Express, etc., and online flagship stores of various brands. According to reports, the company is actively building online channels, and online accounts for more than 50%. In particular, new retail channels such as Dingdong Grocery Shopping and Park Pu Supermarket are growing rapidly.
The capital raised by Pinwo Foods this time will be used to continuously improve its own brand operation capabilities. The company will continue to optimize the existing product line and launch products that meet the needs of different types of consumers in due course; the company will continue to increase channel construction and vigorously expand new channels; the company will continue to optimize information systems to provide data support for the company's business operation system; the company will establish a product development and testing center to optimize the existing product quality control system to ensure the safety and reliability of its products.