Original title: show "cool techs"! Wei Yi joined hands with NetEase, Inc & Liu run to release a new generation of integrated design system Source: time Weekly
On September 22nd, the launch of the new generation of integrated design system of "good Design and cool techs", jointly sponsored by Weiyi Custom and NetEase, Inc and Liu run, was held at Hilton Hotel in Foshan. At the meeting, Weiyi customized a new generation of integrated design system officially launched, and then set off a design revolution.
The launch site of the new generation of integrated design system of "good Design and cool techs"
China's famous business consultants Liu run, NetEase, Inc Home, NetEase, Inc Design National Editor-in-Chief Hu Yanli, famous marketing expert Wang Yubin, Mangrove founder, Chinese ArchitectureDecoration Association Housing Industry Branch Vice President Xu Rui, Weiyi Custom CEO Ouyangxi, Weiyi Custom Group President Assistant Li Quan, NetEase, Inc Home South China Editor Wang Furong and other guests attended the press conference to carry out in-depth discussions around the topic of "good design and cool techs" to jointly decode the current development model of the whole assembly industry and stimulate new ideas in the industry.
Hu Yanli:Designed to become the maximum flow entrance, is the standard decoration
Hu Yanli, national editor-in-chief of NetEase, Inc home decoration and NetEase, Inc design
Hu Yanli, national editor-in-chief of NetEase, Inc Home and NetEase, Inc Design, pointed out in his speech that the current development situation of the custom home industry: the overall industry growth is slowing down, competition has entered the deep water area, there are opportunities in the crisis, and the custom industry has entered a structural flow dividend period. She stressed that the industry is currently facing three major problems: structural adjustment of real estate, low penetration and concentration of the industry, and iteration of consumers. The new round of growth of the customization industry requires brands to actively respond to the six major battles of products, brands, digitization, traffic, dealer empowerment and service.
Hu Yanli, national editor-in-chief of NetEase, Inc home decoration and NetEase, Inc design
Hu Yanli pointed out that in the face of market competition, head enterprises need to reflect users' thinking and cognitive differences in their products, ensure the lasting driving force of research and development through new technologies, new materials, and new processes, and gain in-depth insight into consumer pain points. provide rich, unified, leading customized home design, build multiple channels to cope with the reconstruction of the flow pool and new consumer demand.
In the current situation of serious homogenization of products, service has become an important fulcrum for enterprises to get out of differentiation. In terms of design services, Hu Yanli believes that design becomes the largest flow entrance and is standard for decoration, and good design means passenger flow, transaction and efficiency. In terms of system services, enterprises should start with important nodes such as customer orders, production, delivery, installation and after-sales, excavate and analyze the aspects that can be improved, and create the ultimate service experience and standards in the whole life cycle.
Liu run:Good product design should dig deep into the needs of users at the human level.
Liu run, a famous business consultant in China
Liu run, a famous Chinese business consultant, shares the theme of "CEO's product strategy". He believes that every good CEO should be a good product manager and should deeply analyze the user's psychology from the perspective of "products, needs and desires". He pointed out that what users need is not the product itself, but to solve their own needs with the help of products, and the root cause is the desire to harvest happiness and satisfy instinctive desires. Therefore, product R & D needs to be excavated to the human level and designed from the perspective of needs and desires.
Liu run, a famous business consultant in China
Liu run believes that no demand has been created, and all products are solving the existing demand. He stressed: "never fall in love with their own products, should fall in love with the needs of users, really around the needs of constantly abandon and adjust the product." On this basis, Liu run made a deeper interpretation of the form and function of demand, pointing out that it is necessary to explore the product function and structure design from the current scene, and pay attention to the aesthetic trend of consumers. at the same time, we should consider the relationship between products and marketing and channels, and understand that the product itself must have perceptible value in order to occupy the market more quickly and at a lower cost.
Ou Yangxi:The new generation of complete equipment to achieve the whole house.Really serve the consumers
Weiyi customized CEO Ouyangxi
From customization to assembly, there are many obstacles to be overcome. How to create a more efficient assembly system, Weiyi customized CEO Ouyangxi brought the secret book of breaking the situation-- "passing through the atmosphere-- a three-stage rocket under the home boundary in the new era."
Ouyang Xi pointed out that the entire household industry is facing the current situation that categories are scattered and it is difficult for consumers to configure at one time. The pain point is the demand, that is, the tuyere. Weiyi customized to launch a "new generation of assembly", which aims to meet the needs of both hard and soft equipment in the whole house.
Ouyang Xi detailed interpretation of Weiyi customized new generation of integrated "three-stage rocket": first, the construction of high-frequency head flow, Weiyi customization through free design professional services for 17 years, bringing high-frequency head flow. The second is to precipitate the user's business scene, carry out full-process standard empowerment and omni-directional operation empowerment, from 1-star stores to 7-star aircraft carrier stores continue to iterate the business scene. The third is to complete the commercial closed loop to achieve all-channel brand empowerment and full demonstration self-empowerment, and all types of customers can purchase the products they need in the "four-type, five-level" choice customized by Weiyi. The real realization of the whole house matching, bag check-in.
Weiyi customized CEO Ouyangxi
Ouyangxi said that the future persistence of Weiyi customization is to meet all the needs of customers in real time through the new generation of integration. He concluded as follows: Weiyi customizes a new generation of outfits to solve customer pain points, scratch users' itchy points, and make users feel better. "to meet the 'pain point', let us survive; scratch the customer's' itch point', provide online booking, online room measurement, online design, store experience, online gift and other services to improve efficiency, we can seize the opportunity; finally, let customers' refreshing point', through the product to meet their imagination of themselves." He pointed out that the current good design is "whole house configuration + good appearance + know you better", to meet the functional requirements of the product, really serve consumers.
Li Quan: WYSIWYG, the whole process integration is the new generation of integration.
Li Quan, assistant president of Weiyi customization Group, introduces the new design of Weiyi customization from Weiyi customized painter, Weiyi somersault cloud, hydrogen design, pondering and intelligent PPT. He pointed out that the hydrogen design can realize the one-click design of the household diagram, the AI algorithm can automatically complete the scheme design, and send back three sets of schemes in one minute. Hydrogen design matches with a variety of intelligent home decoration solutions, accurate household modeling, avoid design blind spots, communicate with customers online within 24 hours, quickly grasp customer needs and stickiness, and let customers feel immersive design experience. Li Quan revealed that the next hydrogen design will be a major upgrade, so that designers have more initiative.
Li Quan, assistant to the president of Weiyi customization group
Li Quan believes that the new customization + new appearance meets the upgrading consumer demand in the new era, and the new product is composed of customization and appearance. In addition to new products, it should also be delivered to the front line through effective design. Therefore, the design is not only the process of the designer in front of the computer, but also extends to the reception of the store and the customer supervisor, and then to inviting customers to explain the plan in the store. This is the new design.
Li Quan, assistant to the president of Weiyi customization group
Thinking feastA big shotExplore "good Design and cool techs"
An ideological feast with the theme of "good Design and cool techs" was also held at this press conference, with Wang Furong, editor-in-chief of NetEase, Inc home in South China, as the host of the forum. Liu run, China's famous business consultant, Wang Yubin, a famous marketing expert, Ouyangxi, Weiyi customized CEO, and Xu Rui, founder of mangroves and vice president of the Housing Industry Branch of China Architectural Decoration Association, spoke on the same stage.
In the theme forum of "good Design and cool techs", the big shot commented on the same stage.
Liu run, a famous business consultant in China: technology is the biggest boost and dividend of the home industry. Enterprises use technology to change people's way of life. For design, good design must start from the scene, not from the product. Creative and good design is precious, so it is usually expensive, but cool techs makes expensive designs cheaper and closer to consumers, with the term "global increment". Look forward to Weiyi customization getting better and better!
Wang Yubin, a famous marketing expert: I believe that now is only the 1.0 version of Weiyi customized new generation of complete equipment, and there will be more innovations in the future. In the face of the current situation of the industry, we should not only explore the laws of the development of the industry, but also think about how to carry out real innovation outside of iteration, and how to really hold cool techs in our own hands. This requires us not only to see the future, but also to grasp the present. In my opinion, good design stimulates customer demand, while bad design only forces customers to buy. Hope that Weiyi customization to provide more good design to stimulate customer demand, service is valuable, there are classes, but good design is priceless, can serve the public.
Weiyi customization CEO Ouyangxi: Weiyi customization has many designers who have devoted a lot of effort to learning design over the years. In fact, the work they have done is noble and important, because they are designing the dream of a family. Packing is a road without turning back, and we will continue to do better. Now Weiyi customization with the help of cool techs, through technology transformation and upgrading, hope to really connect more designers, home improvement units, construction parties, connect all aspects of the industry, really improve efficiency, let good design coruscate vitality, to meet the needs of more consumers.
Xu Rui, founder of mangroves and vice president of the Housing Industry Branch of China Architectural Decoration Association: in the future, we are all on the road of integration, and the whole industry will go the same way to solve the needs of owners. The whole package has no boundary and no definition. Today, Weiyi customization tells us two ways: you can work with a new generation of assembly partners 2B or 2C. Weiyi customized cool techs is not simple and provides great convenience for both designers and users. Cool techs is really like a tiger in the whole assembly industry, looking forward to the future development of the new generation of Weiyi customization.
Wang Furong, editor-in-chief of NetEase, Inc Home in South China: good design and cool techs are like two moats customized by Weiyi. I believe that the new generation of Weiyi customized assembly will bring demonstration and leadership to the whole industry.
Restart a new revolution in designWeiyiRelease of a new generation of integrated design system
At the meeting, with the joint witness of famous Chinese business consultants Liu run, NetEase, Inc Home, NetEase, Inc Design National Editor-in-Chief Hu Yanli, famous marketing expert Wang Yubin, mangrove founder, Vice President of China Architectural Decoration Association Housing Industry Branch Xu Rui, Weiyi Custom CEO Ouyangxi, Weiyi Custom President Assistant Li Quan and other guests, the new generation of Weiyi integrated design system was officially launched.
Weiyi new generation of integrated design system released
Weiyi new generation of integrated design system released
Over the years, Weiyi customization has been insisting on moving consumers with "good design". With the release of a new generation of integrated design system "cool techs", good design is not just an effect picture, but a real realization of WYSIWYG. With the efforts of good design and cool techs, Weiyi customization is setting off a new round of design revolution in the industry, leading the opening of a new generation of integrated future, and strongly empowering thousands of consumers for a better and more creative future home life. Let's wait and see.