News on September 16thChina UnicomAndWanda movieIn the afternoon, a strategic cooperation agreement was signed. In addition to the previous exchange of Wanda movie tickets for the flow resources of Unicom's mobile phone business hall, the two sides will also accelerate the ecological cooperation of offline stores and make more in-depth links in the aspects of membership system and points cooperation. The move is seen as a prelude to China Unicom's construction of a digital ticket service ecosystem.

China Unicom mobile phone business hall launched the "Super Friday" Wanda film special event on September 11, launching a variety of products and integrated services for booking and booking tickets, mainly focusing on preferential viewing rights and interests. This is the first phase of China Unicom and Wanda film activities, opening up a new form of replacing movie ticket resources with mobile phone business hall traffic resources.

It is reported that this cooperation will take APP as the main position, traffic and big data empowerment as the core, deeply integrate the resources of both sides, and form a bilateral ecology of all-round cooperation online and offline.

In addition, China Unicom and Wanda Film will also accelerate the ecological cooperation of offline stores, open up all contact links in offline and online channels, and constantly optimize and improve movie ticket services and applications. The two sides will also have more in-depth links in the membership system, points cooperation and other aspects.

China Unicom, as the first central enterprise to start the mixed reform from the group level, is accelerating the comprehensive digital transformation in recent years. Unicom Channel Operation Center has carried out diversified ecological cooperation in the fields of catering, travel, culture and entertainment, and launched a series of products with the theme of "meal ticket", "shadow ticket", "travel" and "shopping". Around the mobile phone business hall more than 300 million high-frequency users, build a digital life service ecosystem.

China Unicom said that in the future, we will join hands with more head enterprises to further expand the ecological cooperation scene, and provide digital products and services to customers in a multi-content, multi-mode and multi-channel manner. (Liu Lili)

Responsible Editor: Liu Wanli SF014