Original title: it's settled! Cinema attendance relaxed to 75% National Day box office is expected to exceed expectations (attached shares) Source: Securities Times Network
Less than half a month before the National Day stalls kick off, the National Day stalls "the Film Box Office War" has been quietly staged.
Director Peter Chan's "winning the Championship" announced on Sept. 13 that the release date was advanced from September 30 to September 25, and the warm-up was started in advance, while Mulan: born in the sky, originally scheduled for release on October 1, was rescheduled for release on October 3 and pulled out of the "Box Office War" on October 1.
In addition, "Little column under the Sea: ring of Flame", originally scheduled for national release on Oct. 1, also issued a rescheduling announcement, saying that the release of the film would be postponed for technical reasons, pending official notice.
It is worth noting that at a time when the National Day holiday is about to begin, cinema attendance has been further relaxed to 75%. The market is optimistic about the National Day box office, and some institutions even predict that this year's National Day box office will exceed that of last year.
Seven new films compete for "the strongest National Day File"
The summer season of the film market ends in September, and the National Day film festival is about to begin. Cat's Eye data show that only 43 days of summer vacation in 2020 generated a cumulative box office of 3.609 billion, with 103 million moviegoers and an average of 13.6 moviegoers. In August, new films such as "eight hundred" and "I wait for you at the end of time" accounted for nearly 50% of box office output in the same period last year, with a higher-than-expected recovery rate.
Up to now, there are more than 9000 cinemas across the country, with a resumption rate of more than 80%. The market has filled the box office of the National Day film.I'm looking forward to it. According to statistics from the Securities Times, in addition to the re-release of "the Summer of Jujiro", seven new films will be released this year, including "winning the Championship", "Jiang Ziya" and "Vanguard" returning from the Spring Festival. As well as the new file "I and my hometown", "one o'clock", "Mulan: born" and so on, covering sports films, action films, cartoons and other types.
Among them, it was originally scheduled to be released nationwide on October 1.The small undersea column: ring of Flame may withdraw from the National Day film, and the exact release time will be announced by the official.
Judging from the current number of people, "Jiang Ziya", "winning the championship", "me and my hometown", "Vanguard", "Mulan: born out of the sky" and so on are quite competitive, and film and television companies are obviously clustered behind them. Among them, there are nearly 40 film and television companies behind the winner and the co-producer, including Huaxia Film,Chinese film、AhLi BabaThe film industry,Joy MediaWait.
As an important film slot, the performance of the National Day box office over the years has a significant impact on the annual box office performance. In 2019, driven by a number of blockbusters, the cumulative box office in 2019 reached 4.371 billion yuan (including service charges), an increase of 148% over the same period last year, setting a new record at the National Day box office.
Affected by the epidemic, the box office market showed a gradual recovery in July and August.Driven by a number of new films, it is expected to further accelerate the recovery of the film market.
Cinema attendance relaxed to 75%
At a time when the National Day holiday is about to begin, cinema attendance has been further relaxed to 75%. On September 15, the China Film Distribution and projection Association issued the guidelines for epidemic Prevention and Control of the reopening of Film screening sites (the third edition). It is clear that, in principle, the attendance rate of each show shall not exceed 75%, and it is required to arrange the number of shows reasonably and reduce the number of screenings., extend the interval time, etc. The guide will be implemented on September 25.
Prior to this, on July 20, cinemas, which had experienced half a year of cold winter, officially resumed work, with the attendance rate limited to 30% and halved; on August 14, the attendance rate of cinemas in many places was further adjusted from 30% to 50%.
Guoxin SecuritiesIt is pointed out that the film industry has entered an era in which content is king, and the improvement of the box office needs to be driven by new high-quality films.With the gradual opening of cinemas, the quantity and quality of new films are improving significantly, which is expected to further improve the recovery progress of the film box office market. At the same time, due to the impact of the epidemic in the first half of the year, many high-quality films have accumulated, and the recovery of the film market is expected to enter the stage of positive resonance between the box office and the supply of new films. In addition to the content supply, cinema attendance is relaxed, which is expected to further release the demand for cinema and speed up the recovery of the industry.
Great Wall SecuritiesSaid that high-quality film content will beIt will lead to a continuous increase in the number of moviegoers, and the virtuous circle will continue to promote the recovery of the film market. The film market is expected to basically return to previous years' levels during the National Day holiday. After the disclosure of the reports of various companies, some industries seriously affected by the epidemic have begun to show signs of marginal improvement, and it is necessary to pay close attention to the industry trends and the progress of recovery in the second half of the year.