On September 9, the first stock of used cars in China was listed.YouxinThe group ushered in its ninth birthday. Dai Kun, founder, chairman and CEO of Youxin, and all the staff of Youxin headquarters "celebrated" the birthday. Dai Kun repeatedly stressed the positioning of Youxin's "online mall" at the meeting, and said: "online provides an opportunity to transform the nature of the profit structure of used car retail chains."
Second-hand cars are typical non-standard goods. In the past, consumers mostly relied on "empiricism" and believed that seeing is believing. Therefore, the offline sales staff is the real trading "trump card", with a strong ability to grasp the scene. However, Chengya line is also offline, over-reliance on entities makes traditional used car dealers trapped locally, and requires a lot of money to invest in store decoration, site rent and sales staff, but these investments can not provide customers with higher quality used cars, nor can they radiate the broader market.
In addition, it also causes consumers to bear more extra costs when buying cars. Experts estimate that in a second-tier city alone, the annual rent for a venue that can hold 300 cars will exceed 10 million yuan. In addition, there are a lot of personnel costs. In order to cover this part of the cost, raising the car price is the only way.
On the other hand, Youxin's online car purchase model is more in line with the current more, fast, good and provincial "new retail" model, excellent credit big data and technology to subvert the used car industry. First of all, Youxin's supply of 200000 cars nationwide can greatly meet the diversified needs of consumers; secondly, offline sales are upgraded to online 5V service groups, and the services are upgraded to answer customers' questions anytime, anywhere. In terms of vehicle quality, Youxin adheres to the principle of "selling only vehicles that are willing to recommend to your family and friends", strictly controls the quality, only shelves high-quality, cost-effective vehicles, and implements comprehensive 3-day protection for no reason to return the car, so that "rookies" can rest assured to buy cars.
In terms of price, online car purchase saves the extra cost of traditional hypermarkets and really gives profits to consumers. At the same time, Youxin also launched a "transparent quotation", which completely subverts the industry's "low quotation and high service charge" format.
The high standards from the very beginning of the business and the more authentic display to consumers have made Youxin more confident to make a commitment, taking the lead in launching major moves in the used car industry, such as unjustified return of cars for three days, one-year refund, and one-year warranty. Word-of-mouth continues to improve, and the consumer recommendation index has greatly improved.
It is undeniable that offline viewing mode brings absolute competitive advantage of steadfastness and trust to consumers, but with the popularity of online VR and the development of vehicle testing standardization, the "mistrust" of online car purchase is gradually shrinking. When Taobao was founded, people were afraid to try this invisible new way of shopping, but now e-commerce has become a "routine operation" of mass shopping.
As Volkswagen gradually accepts the new way of buying cars online, Youxin is becoming the strongest competitor on this track by virtue of its first-mover advantage. For the future development of Youxin, Dai Kun has a clear and firm understanding: "quality used car chain + online is the most fundamental part of the entire digital and intelligent transformation of the industry."