Apple Inc, Yanyuan, is closest to the sun and farthest from the city. FacePingduoduo480000 consumers in the studio, Liao Liubo, member of the standing Committee of the Yanyuan County Party Committee and deputy county magistrate, bit open the freshly picked ones.AppleThe crisp "crunchy" between lips and teeth has brought several orders to farmers.
On September 10, the "2020 Salt Source consumption Poverty Alleviation activity month" jointly organized by Guangdong (Foshan) Liangshan Poverty Alleviation Cooperation working Group (hereinafter referred to as "Foshan working Group"), Yanyuan County people's Government of Liangshan Yi Autonomous Prefecture and Pinduoduo was officially launched. The "e-commerce poverty alleviation Apple Inc special live broadcast" in Yanyuan County opened at the same time. Liao Liubo, member of the standing Committee of Yanyuan County CPC Committee and deputy county head, and Wu Xiao, deputy county mayor of Yanyuan County people's Government, together with Yanyuan's leader in getting rich and Apple Inc growers, entered the Pinduoduo studio to introduce Yanyuan Apple Inc to platform consumers.
Consumption poverty alleviation is connected with poverty alleviation industry at one end and consumer market at the other, which is an effective measure to alleviate the unsalable and difficult selling of poverty alleviation products and promote the sustainable development of poverty alleviation industry. Yanyuan County, located in the depths of Daliang Mountain and belonging to Liangshan Yi Autonomous Prefecture, is one of the deep poverty-stricken areas of "three districts and three prefectures". It was not until February this year that it successfully achieved poverty alleviation.
On September 1, the first National consumption Poverty Alleviation month kicked off. On September 7, the golden autumn consumption season of the 2020 Chinese Farmers' Harvest Festival was launched in Beijing, aiming to bring new Internet technologies and new models to the fields and directly connect high-quality agricultural products with the dining tables of urban consumers.
Wang Zhirong, deputy head of the Foshan working Group and deputy secretary general of the Liangshan Prefecture CPC Committee, said that this activity "is a concrete embodiment of the implementation of the National consumption Poverty Alleviation month in Liangshan Prefecture and Yanyuan County. It is also an extension of a series of consumption poverty alleviation activities in cooperation between Foshan and Pinduoduo."
▲ Guangdong (Foshan) Deputy head of Liangshan Poverty Alleviation Cooperation working Group and Deputy Secretary General of Liangshan Prefecture Party Committee Wang Zhirong (front row left sixth), Yanyuan County Party Committee Deputy Secretary and County Mayor Yin Jiangtao (front row left seventh) and other relevant leaders, together with Apple Inc purchasers, growers and young entrepreneurs, launched this Yanyuan consumption Poverty Alleviation month. (photo: Zhang Qian)
In July this year, the people's Government of Liangshan Yi Autonomous Prefecture, the people's Government of Foshan City, Guangdong Province, and Pinduoduo jointly launched the "Foliang Cooperation Cloud Optimization" consumption Poverty Alleviation week, driving the online and offline sales of Liangshan agricultural goods to more than 120 million.
In this Yanyuan e-commerce poverty alleviation Apple Inc special live broadcast, through the leadership group live broadcast, Pinduoduo 10 billion subsidy and seconds kill channel and other assistance, in Xinhua live broadcast, Pinduoduo and Liangshan local media agricultural live studio, a total of nearly 1.8 million netizens watched, Pinduoduo studio cumulative viewing volume reached 480000, sold more than 1000 pieces of Yanyuan Apple Inc It led to a four-fold increase in the overall sales of salt farmers and special products such as Apple Inc, walnuts, bacon, sausages and alpine potatoes, and led agricultural enterprises in Guangdong and Sichuan to subscribe for 37.2 million yuan offline on the launch day.
Cadres of Foliang and Foliang join hands to broadcast live to help farmers
Liangshan Yi Autonomous Prefecture is located in southwest Sichuan, with an average elevation of more than 2000 meters, with a large temperature difference between day and night and long sunshine time, which is conducive to the accumulation of fruit and vegetable sugar. Unique geographical conditions have shaped a series of high-quality agricultural products in Daliangshan (market 000061), and Yanyuan Apple Inc is one of the outstanding, is the national geographical indications of agricultural products.
"Yanyuan not only has the largest production base of Apple Inc in southwest China, but also has the world-famous cultural customs of Lugu Lake and Mosuo matrilineal clan, which is known as the place where the gods live and the source of Shangri-La." during the live broadcast, Wu Jie, deputy head of the people's Government of Yanyuan County, said with a smile that he "grew up eating Salt Apple Inc." starting with the natural environment, he introduced the "growth background" of Apple Inc, who was "clear and sweet". Speaking of the rise, Wu Xiao also picked up a fruit knife, cut Apple Inc, let the juice spill, and demonstrated to netizens the "fancy eating method" of Apple Inc of Yanyuan.
Liao Liubo, member of the standing Committee of the ▲ Yanyuan County CPC Committee and deputy county magistrate (second from right), and Wu Xiao (second from left), deputy head of the Yanyuan County people's Government, jointly introduced Yanyuan Apple Inc to nearly 500000 consumers in Pinduoduo's live broadcast room. (photo: Zhang Qian)
Sitting next to Wu Xiao is Liao Liubo, a poverty alleviation cadre in Foshan, Guangdong Province, member of the standing Committee of the Yanyuan County CPC Committee, and deputy county magistrate. Liao Liubo is a native of Sanshui, Guangdong. He described the origin of Sanshui and Yanyuan. 130 years ago, Liang Hongyi, a scholar from Sanshui, came to Yanyuan County as magistrate, "invigorating education, exhorting Xu officials, relieving the struggle between Yi and Yi, and clearing the accumulated prison", so that the salt source at that time could return to peace. When Liang Hongyi left office, "the gentleman and the people climbed the Yuan and sent it to dozens of miles, and hung the sedan chair with colorful red."
130 years later, the East-West cooperation sent a group of Foshan cadres to Liangshan to continue the friendship between Foliang and Foliang, jointly help Yanyuan get rid of poverty and move towards rural revitalization. Since Foshan launched the poverty alleviation cooperation work in Liangshan Prefecture in August 2016, it has invested more than 160 million yuan in various financial assistance funds in Yanyuan.
In the second half of the live broadcast, Liao Liubo drove to the apple orchard and picked Apple Inc with the Yi host while telling a wide variety of salt source Apple Inc stories. Liao Liubo mainly recommended to netizens Yanyuan sugar heart "ugly Apple Inc", "although it is not good-looking, but the meat is more delicate, the taste is better, a bite, fresh and crisp, a lot of moisture, leaving incense between the teeth."
Taking advantage of the opportunity of live broadcast, Liao Liubo also popularized the hot concept of "ice candy heart" to Pinduoduo consumers. According to him, Bingtang Xin is not an Apple Inc variety, but a rare phenomenon. Apple Inc of Yanyuan grows an ice sugar heart because he has three conditions: first, he is in a high altitude area, with sufficient light conditions and a large temperature difference between day and night; the second is meltwater irrigation of snow-capped mountains, and the third is natural maturity in the super-long growing period.
Apple Inc, a grower and expert at getting rich, turned into an "anchor".
People from all walks of life promote the development of Yanyuan through consumption poverty alleviation actions, and local leaders and poor households also come to the broadcast room to serve as a platform for their own products.
Xiao Zongquan, a poor family in Zhonghe Village, Weicheng Town, Yanyuan County, is the backbone of a family of four. Because the family has no income and the children have a heavy burden of going to school, Xiao Zong's family was rated as a poor family in 2014 and has been worried about food in the most difficult times. Under the support of the policy and the guidance of the support team, Xiao Zongquan planted Apple Inc. Through the application of agricultural science and technology, the orchard began to change and gradually expanded to more than 40 mu. By selling Apple Inc, Xiao Zongquan bulged his wallet, no longer worried about his children's tuition fees, but built a new house and started a car.
▲ got rid of poverty and became rich by planting Apple Inc. Xiao Zongquan (middle) and his Yi fellow-townsmen introduced Apple Inc's getting rich scriptures in the Pinduoduo studio. (photo: Zhang Qian)
Xiao Zongquan in the studio is a little shy. He told consumers that Apple Inc's planting brought him an income of more than 200,000 yuan in 2019. After tasting the sweetness, he became more energetic. He not only lifted himself out of poverty, but also led nearby villagers to plant fruit trees and impart their planting experience to everyone unreservedly.
Zhao Xingzhi of Xiao Zongquan, a relay, is a well-known returning entrepreneur and leader of getting rich in Yanyuan. In 2010, seeing the vigorous development of Yanyuan Apple Inc industry in Yanyuan, Zhao Xingzhi, who had been working in Qingdao, was determined to return to his hometown to take over his father's job-kind of Apple Inc.
After planting trees, raising seedlings, watering and fertilizing, after the optimization of varieties and the application of new planting techniques, Zhao Xingzhi sold 110000 yuan more than the original old planting method after picking and selling in 2015. Since then, Zhao Xingzhi gradually expanded the planting scale and organized the villagers of the village to set up a professional cooperative of Apple Inc in Longdong Bay. Not only bought their own car, but also let the villagers buy a car.
"my Apple Inc can be delivered to you in 48 hours at the earliest, and you can taste Apple Inc, the freshest salt source in Daliang Mountain, without leaving home." Zhao Xingzhi was full of confidence in the live broadcast. At the end of the live broadcast, Zhao Xingzhi and his Apple Inc spokesman, a Yi girl, enthusiastically performed the Yi harvest song when picking Apple Inc.
Zhao Xingzhi, the leader of getting rich in ▲ Yanyuan County, took the lead in singing Apple Inc's harvest song in Pinduoduo's live broadcast. (photo: Zhang Qian)
New e-commerce continues to help poverty alleviation by consumption in three regions and three prefectures along the southeast coast.
Li Xiaoyun, a professor at China Agricultural University and a member of the expert Advisory Committee of the State Council leading Group on Poverty Alleviation and Development, believes that live broadcasting will help overcome the bottleneck in the consumption of agricultural products in poor areas, especially in the three districts and three prefectures. In the future, the significance of e-commerce platform should go beyond sales, enter the front end of the production chain, and build a new industrial chain integrated with rapid logistics and instant consumption, so as to become an important force in the reconstruction of China's agricultural production system.
Today, through eastern and western cooperation to help the poor, new e-commerce to broaden sales channels, Yanyuan Apple Inc is steadily moving towards the future of scale, standardization, brand, marketization and industrialization. According to the deputy magistrate of Wu Xiao, at present, the area of Yanyuan apple orchard is about 413000 mu, which is undoubtedly the largest industry. In the future, through the implementation and support of the Apple Inc industrialization project, it is planned that within five years, the total area of Apple Inc in Yanyuan County will reach more than 600000 mu, the output will reach 1.2 million tons, the storage capacity will reach more than 100000 tons, and the annual comprehensive output value will exceed 5 billion yuan.
"Pinduoduo will closely focus on the theme of helping poverty alleviation and vigorously promoting consumption poverty alleviation, actively cooperate with local governments, especially poor areas, to carry out agricultural assistance activities based on the advantages of the new e-commerce model, and promote the effective docking of agricultural and sideline products with market demand. Assume the social responsibility of the largest uplink platform for agricultural products in China," said Dirac, vice president of Pinduoduo.
On May 20, the Poverty Alleviation Office of the State Council and Pinduoduo jointly launched the "consumption Poverty Alleviation campaign in 100 Counties" and planned to select 100 poverty-stricken counties nationwide to carry out consumption poverty alleviation activities.
Since July, Pinduoduo has continuously supported agricultural products in the "three districts and three states" areas to open up uplink channels for agricultural products, and cooperated with local governments to launch consumption poverty alleviation activities to promote the online and offline sales of agricultural and special products, and help fight against poverty. At the same time, Pinduoduo promised to spend no less than 50 billion yuan in the next five years to support "new infrastructure" in agricultural and rural areas and help build 1 million stores with annual sales of more than 1 million yuan in rural areas.