Original title: Accenture PLC Managing Director of Greater China, Accenture PLC BABA Business President Yu Sicheng: leading the digital transformation, redefining the industry | WISE2020 Super Evolutionist Conference Source: 36Kr Holdings

36Kr Holdings held the WISE2020 Super Evolutionist Conference in Shanghai on August 25, inviting entrepreneurial leaders, head investors, star entrepreneurs and senior industry experts to share secrets across different growth cycles, and conduct in-depth discussions on 5G, artificial intelligence, new retail, online education, smart travel and other industries to help entrepreneurs jump out of the industry track to understand the entire business market and seize more innovation opportunities.

With regard to the digital transformation of the industry, Yu Sicheng, managing director of Accenture PLC Greater China and president of Accenture PLC BABA, believes that technology is the foundation, but not the only important factor, in the process of digital transformation. Accenture PLC provides a full range of services from strategic consulting, interactive marketing, technology and operation to help enterprises implement their digital strategy. Accenture PLC and BABA's business department further helps enterprises carry out digital transformation in the cloud architecture.

Yu Sicheng, Managing Director of Accenture PLC Greater China and President of Accenture PLC BABA Business Department

The following is a transcript of the guest speech:

Thank you! Thank you for 36Kr Holdings's invitation!

Today, more and more enterprises are starting digital transformation projects to build or expand digital functions and improve business efficiency and revenue growth. With the continuous emergence of successful cases of digital transformation, this momentum of development is getting stronger and stronger.

However, there are high risks in the process of digital transformation. At present, there are many enterprises in the market, such as Aliyun, which provide digital infrastructure, and some enterprises provide digital SaaS services, but all these services need to be landed in enterprises, inseparable from consulting services, as well as KnowHow of the industries that enterprises need to know most.

Accenture PLC's value proposition is to facilitate the digital transformation of enterprises and enable the expansion and development of new business. In the past few decades, Accenture PLC has grown into a multinational company with more than 500,000 employees, providing value services to different enterprises in many countries around the world.

We provide strategic and consulting services for enterprises, tailor the entire business strategy and technology strategy for enterprises, and provide technical advice and management consulting. Accenture PLC has hundreds of innovation centers around the world, providing demonstration cases for enterprises in the global industry, so that enterprises do not need to cross the river by feeling the stones.

We provide strategic marketing services for enterprises. Today we can seeThe relationship between an enterprise and consumers is not only the traditional marketing relationship. Companies often label their customers, and the more tags an enterprise gives to its customers, it will form a more comprehensive understanding of consumers.

For some more successful enterprises, such as the key customer tags of industry leaders can reach thousands or tens of thousands, which shows that enterprises really understand their customers, will have a practical interaction with customers.

Accenture PLC has acquired and integrated many interactive marketing companies in the past decade in order to provide enterprises with comprehensive digital marketing management.After a consumer is digitized, an enterprise looks at the consumer as a combination of numbers that can be easily managed and can play an extraordinary role in large enterprises supported by the Internet and cloud computing.

Accenture PLC also provides the most familiar technical services and customizes the strategy of information landing. In fact, there are many traditional enterprises in China that can provide project delivery services, such as traditional SI, service-oriented enterprises, project-oriented enterprises and so on.

What is the biggest difference between Accenture PLC and these services? In fact, the technical service delivered by Accenture PLC is an overall business strategy and consultation. Whether an enterprise does a good job of informatization and the delivery of technology does not depend on the level of technology. it lies in whether it really supports and understands the business of the enterprise.

The technology shown in the process from informatization to digitalization is the foundation, but it is not the decisive factor. The biggest difference shown by Accenture PLC's delivery is that Accenture PLC provides everything from strategic consulting, interactive marketing to technical services, as well as operational services. For employees, the digital system completed by the enterprise is very large and complex, and the employees of the enterprise may not be able to use it to make the system run, then Accenture PLC can help it operate, just like any car after delivery. it's useless if no one drives it.

Accenture PLC provides an end-to-end value chain for an enterprise, from strategic consulting to interactive services to operational services, providing an enterprise with a comprehensive value chain from digital thinking to digital landing to digital operation.

Up to now, Accenture PLC has more than 500,000 employees worldwide and has built a strong innovation network of 400 innovation centers, studios and delivery centers in 35 countries around the world. Today, Accenture PLC also covers almost all industries: from CMT (communications, media and high technology) to product manufacturing, energy resources, financial services and other industries.

In the past three years, Qijiayun has worked closely with Aliyun to build a strong team in China, which can really help enterprises to gain access to the cloud in an all-round way, and then realize the transformation of digital intelligence.

In more than 20 years of development, Accenture PLC has established many advantages in the industry, but facing the general trend of the integrated development of new technologies and the rapid development of digital economy, Accenture PLC himself must constantly improve himself through change.

What is Accenture PLC's biggest innovation? Accenture PLC gives everyone the impression that no matter it is a traditional enterprise or an Internet enterprise, no matter which industry it is, or even in every stage of the digital transformation, no Accenture PLC is incompetent.

Based on the rapid development of the Internet in China and the huge demand for the transformation of applications to cloud computing and cloud natives, Accenture PLC is taking the native transformation of application cloud as a new field of innovation and innovation. Through the acquisition of enterprise Jiayun, Accenture PLC further expanded the cloud's native technological capabilities and consumer operation capabilities, and formed a comprehensive strategic cooperation with BABA to establish Accenture PLC BABA's business department to realize the enterprise's digital strategic transformation.

Yu Sicheng, Managing Director of Accenture PLC Greater China and President of Accenture PLC BABA Business Department

Aliyun is currently the third largest cloud service provider in the world, with a domestic market share of more than 40%, ranking first in China. At the same time, Aliyun surpassed AWS and Microsoft Corp Cloud to become the largest cloud service provider in the Asia-Pacific region.BABA's business system is a perfect match with the services provided by Accenture PLC. Enterprise users can provide end-to-end solutions and services through Accenture PLC to implement cloud applications on BABA's commercial operating system.

In every link of the enterprise digital transformation, BABA can provide corresponding programs and services, whether it is payment or sales, marketing, whether big data, IoT, or AI, all provide complete hardware and complete capabilities. Today, Accenture PLC already has the capability of native cloud technology and consumer operation, and through cooperation with BABA, it can provide Chinese enterprises with the ability to upgrade and digitally transform based on the next generation of business operating systems.

Although the business department has just been established, in the past few months, it has carried out more than 30 large projects to enable more than 20 customers to use BABA's most advanced technology to achieve the mission of helping customers to transform based on the cloud platform in a short period of time. At the same time, there are more than 300 BABA certified technical experts to provide enterprises with further transformation consulting.

Accenture PLC's vision is to provide a complete set of solutions for Chinese companies to achieve transformation on the next generation of cloud platforms, and these end-to-end services and solutions are still being refined. If the enterprise hopes to carry out the digital transformation at all levels just mentioned on BABA's platform, whether it is payment, sales, marketing, docking Cainiao's logistics network, or even implementing a comprehensive transformation on the nailed OA system, Accenture PLC will provide end-to-end solutions, strategy and consulting, including management and control of background operations.

Cloud or digitization in an enterprise is not as simple as people think. It is not just simply moving an original application system to Aliyun, nor is it replacing the original EMC storage with BABA's cloud storage, or changing the original Oracle database into Aliyun's RDS database.

The real enterprise application cloud will inevitably change the whole system of the enterprise, and both the data platform and the business platform need to be reconstructed.In the cloud native situation, an enterprise on the cloud is only the first step in the long march, using cloud native computing, reconstructing the application system of the enterprise is fundamental. Through the cloud native technology to reconstruct the core system has become a new momentum and new engine to drive the digital transformation of enterprises.

Today, leading companies are looking to adopt cloud native technology to put ideas into practice faster and more effectively, allowing users to control themselves, unifying standards, reducing costs, and improving flexibility. Cloud native operating systems can reduce costs and reduce the consumption of computing resources by off-peak.

In many enterprises, information systems already exist, and there is often more than one business system. For example, ERP system, CRM system, HR system, e-commerce system and so on. Although each system has its own functions such as query, analysis or report, if you want to manage and analyze the data centrally, you need to integrate multiple systems with data extraction.

After enterprises and applications go to the cloud, through the establishment of a platform or data center, not only can zero code achieve seamless docking with each data platform, but also data cleaning, unified master data management and so on. The reconstruction of the next generation enterprise platform will be the key to enterprise digitization.

We often say that poverty limits our imagination, but today the cloud can completely release our imagination, digital will lead to business innovation, will support the agile innovation of enterprise business.

On the next generation enterprise cloud platform, Accenture PLC will support the landing of various SaaS applications, including the world's leading SaaS applications.This platform will support the Internet SaaS transformation faced by all Chinese enterprises today, and finally form a set of solutions for implementation, construction, delivery and implementation.

Accenture PLC is committed to building a strong team of local cloud experts to help customers bring products and services to market more quickly and quickly and achieve considerable business results.

We hope that Accenture PLC can become the next generation of consulting service provider for the digital transformation of enterprises, and we also hope that Accenture PLC can contribute more to the digital transformation of Chinese enterprises.

Thank you!