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7月出海中国手游:腾讯海外版吃鸡收入增至9000万美元,中小厂商加速海外布局

Chinese mobile games overseas in July: revenue from Tencent's overseas version of eating chicken increased to 90 million US dollars, and small and medium-sized manufacturers accelerated their overseas expansion

SensorTower ·  Aug 12, 2020 11:32  · Trending

Source / SensorTower

According to the latest data from the Sensor Tower Store Intelligence platform, Chinese mobile game products ranked TOP30 in overseas market revenue and downloads in July 2010. the detailed changes are as follows.

Top30 list of earnings from sailing

TencentThe 14th season of "PUBG MOBILE" began on July 14, and its income once again increased to $90 million.It is the second highest revenue month so far after listing, second only to May this year.

In the post-health event period, as players around the world gradually return to normal life, "PUBG MOBILE" launched a new 15-minute map to meet the entertainment needs of players in fragmented time.

NetEase"Operation Wilderness" and the famous Japanese comic book "Tokyo Yasuki" opened on June 30, and the game grossed nearly $63 million, an all-time high.

After landing in the Japanese market at the end of June, Lilith's Sword and Expedition also set a new revenue record in July. The top three markets for this issue are Japan, South Korea and the United States, accounting for 53.3%, 15.6% and 14%, respectively.

After launching a series of time-limited events on July 29th, Ark of tomorrow topped the best-selling list of App Store mobile games in Japan. Thanks to excellent market performance in Japan and Taiwan, the game's revenue rose 115% month-on-month and returned to the top 10.

Look at the above three games that have achieved outstanding results in Japan.Find the market opportunities of tactical competition, card placement, and strategic tower defense respectively, win the recognition of Japanese players with novel game experience, and become the leader of the track..

The only new face on this list is West Game, a western cowboy-themed SLG mobile game owned by Leyi. Since its launch in April 2019, the game has continued to enrich its content, and its revenue has entered a rising channel after increasing purchases in a number of channels in April this year. In July, "West Game" collected nearly 11 million US dollars, an increase of 18.7 percent over the same period last year, which is seven times that of the same period last year. The top three markets by revenue are the United States, the United Kingdom and Australia, accounting for 76%, 4.8% and 4%, respectively.

In the American market, there is no shortage of competitive products for mobile games with western themes, but there are few successful commercial works. "West Game" has spent up to a year patiently polishing its products, and the market has also given considerable returns. Judging from the current trend, its income is still growing steadily.

Top30 list of sea downloads

Due to the head products continue to raise the entry threshold, leading to the solidification of the income list.However, recently, small and medium-sized manufacturers have accelerated the layout of overseas markets, and the download list has ushered in a lot of new products.

Downloads of Beat Blade, a music game that entered the list in June, rose 155 per cent to 12.5 million and jumped to second place.

The number of downloads of the shooting game "Encounter Strike", which appeared on the download list for the first time in May, increased by 83% in July, reaching the third place on the list.

After the last round-the-world mobile game "Tile Master", which integrates the theme of traveling around the world, the number of downloads increased by 76% to No. 7.

The two new games on the list are Idle Arks, a simulation game, and Pocket Sniper!, a super-casual shooter game.

Edit / lydiali

The translation is provided by third-party software.


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