Futu News reported on August 11 that the rise in sporting goods stocks continued to expand. Li Ning rose more than 10%, reaching a new listing high, Anta Sports rose more than 7%, Taobo rose more than 6%, and Xtebu International rose nearly 3%.

Recently, the Shandong Provincial Sports Bureau issued “Ten Measures to Further Promote Sports Consumption” and Beijing hosted the first “August 8 Sports Consumption Festival”. The sportswear industry received favorable policies. Wanlian Securities believes that in the short term, e-commerce is still an important channel for the industry to recover; in the medium to long term, the current epidemic has prompted more people to pay attention to physical health and physical exercise. In the future, with the further release of favorable policies, the increase in the number of vouchers for outings, and the development of exercise habits, demand for sportswear is rebounding, and they continue to be optimistic about leading high-quality sportswear companies that have overdeclined due to the impact of the epidemic.

According to Guotai Junan, earnings in the sporting goods industry in the first half of this year are expected to exceed expectations.