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拼多多冲入苹果商店全球榜前十:成苹果手机下载量最大中国区应用

Pinduoduo breaks into the top ten Apple Stores in the world: it is the most downloaded app for Apple phones in China

金融界 ·  Aug 11, 2020 13:57

Source: China Finance Online Co Ltd

Sensor Tower, an authoritative mobile application data analysis platform, recently released the ranking of global non-game APP downloads in July 2020. According to the list, in the list of Apple Inc app downloads in the global market, APP Pinduoduo, which adds "10 billion subsidies" and firmly promotes the uplink of agricultural products, ranked ninth in July, making it the only Chinese app on the list and the most downloaded by Apple Inc mobile phone users in China.

Industry analysts believe that in the competition in the global market, Pinduoduo, who serves Chinese users and the transformation of China's industrial belt, has entered the top 10 of the global Apple Inc list, which fully proves the depth and breadth of the Chinese market.

According to ▲ Sensor Tower, Pinduoduo ranked ninth among the top 10 downloads of Apple Inc APP STORE in July, becoming the only Chinese app on the list.

In recent years, Pinduoduo has continued to cultivate and serve the domestic market. According to previous media reports, Pinduoduo has become the first online platform for the uplink of domestic agricultural products and the main source for China's industrial belt to incubate new brands. In the first quarter of 2020, Pinduoduo helped Chinese manufacturing enterprises "from online to offline" and "from foreign trade to domestic sales", directly driving the related turnover of more than 5.89 billion yuan, and more than 113000 new foreign trade enterprises to domestic sales. The cumulative number of orders for goods in the industrial belt has exceeded 30 million.

According to the financial report, Pinduoduo had served 628 million ordinary Chinese consumers as of March 2020.

The above-mentioned industry analysts believe that the rise of new consumers, including young users, is an important opportunity for China's Internet industry to help boost domestic demand.

Earlier, Beijing normal University released the observation and Research report on New Youth New consumption, citing data from the National Bureau of Statistics and other institutions, showing that among all e-commerce platforms, Pinduoduo is the only comprehensive e-commerce platform where the growth rate of new youth groups exceeds the overall growth rate.

At the same time, data from Qimai, a well-known domestic mobile data analysis platform, also showed that Pinduoduo Apple Inc App Store continued to rise in the ranking after the epidemic, and has been at the top of Apple Inc App Store free list and shopping list since April.

Since 2020, Pinduoduo has continued to increase the "10 billion subsidy" and maintain the strategy of "the lowest price for the same product". According to Pinduoduo, according to the data, the "10 billion subsidy" has successfully helped users achieve "cost-effective upgrading". First-and second-tier users enjoy the freedom of big brands, and users in the sinking market enjoy consumption upgrading.

According to QuestMobile data, the contribution of users in Pinduoduo's first-and second-tier cities to GMV has reached 48%, and is on the rise. Among these new users, second-tier and above cities account for nearly half of these new users, with Beijing, Chengdu, Tianjin, Shanghai and Hangzhou ranking in the top five.

Edit / Jeffy

The translation is provided by third-party software.


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