Apple's $599 MacBook Neo May Boost Revenue By 0.5% While Expanding Into Student Market, Gene Munster Says

The launch ofMacBook Neo— the most affordable laptop ever fromApple Inc.(NASDAQ:AAPL) — could slightly lift overall revenue while helping the tech giant win over a new generation of student users, according to analystGene Munster.

Apple Targets Students With Its Cheapest Mac Yet

On Wednesday, Apple unveiled the MacBook Neo with a starting price of $599, or $499 for education customers, marking a dramatic drop from the previous entry-level Mac price of about $999.

The new 13-inch laptop runs on the AppleA18 Prochip, the same processor used in theiPhone 16 Pro lineup and is positioned as a lower...