The warm-up of Hengchi's debut was quite restrained until August 3.EvergrandeWhen the Automotive Group held a global press conference, the long-awaited six Hengchi 1 was finally unveiled, and everyone reacted that Evergrande was "holding back" the big move.
Six Hengchi respectively aimed at different market segments, novel, unique, avant-garde styling design, attracted strong attention, dominating the screen on major social platforms so far, grabbing attention at the same time also aroused a lot of curiosity: how did China Evergrande New Energy Vehicle create this batch of models with both appearance and connotation in such a short time? After in-depth understanding, you will find that the birth of the six Hengchi is by no means accidental.
Evergrande has the strength of technology and quality.
In the highly competitive auto circle, if you take the lead step by step, you can take the lead step by step, and time is the biggest opportunity cost. Since Evergrande has maintained an amazing speed in the layout of new energy vehicles, it has made a feat of starting six cars at the same time in less than two years, creating a precedent in the world's automobile history.
A complete industrial chain, the front end includes research and development, design, procurement, materials, the middle end has processing and assembly, the back end covers logistics, sales, brand and other services. Since the announcement of car construction, Evergrande has rapidly built a complete and high-end automobile manufacturing industry chain through a series of international mergers and acquisitions and strategic cooperation.
For example, in terms of core technology, Evergrande already has the world's top core technology in key areas such as battery, powertrain, 3.0 chassis structure, advanced vehicle manufacturing and so on.
In terms of research and development and styling design, Evergrande has joined hands with a number of automotive engineering technology leaders and 15 styling designers around the world to learn from others and synchronize 14 cars. The six models unveiled at the same time by Evergrande are the first achievements of strategic cooperation with the top team.
Holding state-of-the-art technology, R & D and modeling resources does not mean that a good car is roaring in. How to turn these resources into a mass-produced, high-quality car, test the production level of automobile enterprises.
The level of production and manufacturing depends on the base layout, the advanced nature of equipment, industrial supporting environment, management experience and other factors.
It is understood that Evergrande has arranged a number of production bases in many key cities around the world, such as Shanghai, Guangzhou, Shenyang and other places in China. As we all know, the automobile industry in these cities is developed, the industry is well-equipped, and it is also a gathering place for high-end industrial workers and management talents.
Evergrande's production base is all in accordance with theIndustry 4.0Standard building, using the world's top production equipment and production technology, Hengchi large-scale production to provide a strong guarantee.
From the technology, research and development, modeling to the factory, we can see that Evergrande has entered the automobile industry with careful consideration and precision. Now that the new car has been unveiled and Evergrande has initially proved its car-building strength, it is only a matter of time before it surpasses the global industry leader.
Evergrande has confidence in benchmarking and surpassing.
China Evergrande New Energy Vehicle's goal is to become the largest and most powerful new energy vehicle group in the world within three to five years. This is a difficult goal, especially in the face ofTeslaSuch a powerful opponent.
However, the story of subverting the industry beyond the leaders of the past has been repeated in the business community. Who will surpass Tesla, Inc. in the field of new energy vehicles?
Judging from Evergrande's cross-border car-building situation, this big crocodile is definitely not playing with tickets, but taking it as a long-term cause. The release of the 6 Hengchi shows the advanced intelligent car manufacturing technology and strong manufacturing strength of Evergrande, and makes consumers look forward to the mass production listing of Hengchi.
China needs companies with ambition, strength and strength to promote the transformation and upgrading of the automobile industry. Under the guidance of the national strategy of "manufacturing power", how Evergrande, with advanced automobile manufacturing capacity, as the representative of China, to compete for this round of global automobile travel industry wave is the next important proposition.