Zhitong Financial APP learned that on August 1st, Bilibili Inc. (BILI.US) and Riot Games jointly announced that League of Legends had reached strategic cooperation in global events. Bilibili Inc. officially won the exclusive live broadcast rights of global events in Chinese mainland region for three consecutive years from 2020 to 2022.
At the Global e-sports Conference in Shanghai, the fist game officially announced that the 2020 League of Legends global finals will be held in Shanghai, China from September 25th to October 31st, and the 2021 global finals will be landed in China again next year.
Bilibili Inc. will exclusively provide a series of live and on-demand events, including the global finals, mid-season championships and all-star games. At the same time, during the global finals, Bilibili Inc. will produce and launch the second Live Hall, event reviews and other exclusive series, some of which will be broadcast 24 hours a day. Former League of Legends well-known professional contestants UZI, Clearlove and other guests will participate in the exclusive program.
Bilibili Inc. and the fist game will also carry out a series of in-depth cooperation, including documentaries and theme activities of League of Legends and e-sports. In honor of the 10th anniversary of League of Legends and e-sports, fist Games, Tengjing Sports and Bilibili Inc. will jointly produce the first official documentary focusing on LPL, documenting the behind-the-scenes struggle of the LPL team in the 2020 global finals, which will be broadcast exclusively in Bilibili Inc..
On the occasion of the 10th anniversary of League of Legends's global finals, Bilibili Inc. and fist game China will also take e-sports as the core theme to jointly create an exclusive offline celebration from the aspects of game watching, fan interaction, immersive experience and so on. bring rich interactive opportunities and e-sports festival experience to the audience in October.
For this cooperation, Bilibili Inc. Vice Chairman and COO Li Mi said: "I am very pleased to reach a strategic cooperation with the fist game on League of Legends's global event." Over the past decade, we have witnessed the evolution of e-sports from the start to the mainstream and become one of the most popular sports events among young people in China. At present, the cumulative video views of Bilibili Inc. and e-sports 's content have exceeded 44 billion times. At the same time, as an Internet company in Shanghai, Bilibili Inc. will also seize the opportunity to help Shanghai build the global capital of e-sports. "
Lin Song, general manager of fist Game China, said: "this year marks the 10th anniversary of League of Legends and e-sports. We are very happy to reach strategic cooperation with Bilibili Inc. on League of Legends's global event." Bilibili Inc. is not only a video platform for young people, but also a popular cultural community for game lovers, with a rich e-sports culture. It is expected that League of Legends global events can have a chemical reaction with more users on Bilibili Inc. 's platform, and work together to promote our events to become the future sports leaders. "