As the competition intensifies, the competition and cooperation between the music platform and the short video platform is constantly changing.
August 3rd,NetEaseCloud Music and Douyin have officially announced a partnership to excavate and support musicians and music works out of the circle. Prior to this, the two sides have had a "hot song transformation plan" and other tentative activities, this time the cooperation between the two platforms has been promoted and deepened to a certain extent.
The two sides said that they will carry out more innovative exploration around the support of musicians, music promotion, music copyright, music IP and other aspects, build the content ecology of "music + short video", and publicize musicians and works on two platforms.
Prior to this, Douyin and NetEase, Inc Yun Music have already promoted a lot of popular songs.
In terms of NetEYun music, such as the original song "under the Sea" and "A durian" from NetEase, Inc musician and Douyin musician, EP "alone", which was released in February this year, has quickly become a hit on both platforms with the help of NetEase, Inc Yun Music and Douyin's "Hot Song Transformation Plan".
So far, "under the Sea" has received more than 360000 comments on NetEase, Inc Yun's music, a total of more than 760 million views, and more than 1.1 billion Douyin-related short videos.
The two sides have formed different advantages with different product forms and tonality.
In terms of original music, NetEase, Inc Yun Music successively supported independent musicians in terms of promotion resources and album investment through independent musician support programs such as "Stone Project" and "ladder Project" in November 2016.
According to data provided by NetEase, Inc Yun Music, NetEase, Inc Yun Music currently has more than 800 million users and more than 160000 original musicians. By 2019, the total income of original musicians has increased by 31 times, and the total number of musicians' works has increased by 13 times.
Douyin has also launched the Douyin see Music Program for the third year in a row, and the newly launched Douyin musicians 100 million yuan subsidy scheme has also given music subsidy income to more than 80 percent of signed musicians for two months.
Competitors hold a large number of active users, commercialized mature video platform, and streaming music platform with a large number of legitimate song rights, competition and cooperation has become a norm.
Prior to this, Douyin has been associated with AppleMusic,Tencent MusicStreaming music platforms such as the Group have reached music copyright cooperation. At the end of 2019TencentIts KuGou Music, Kuwo Music and QQ Music have been stationed in Douyin. However, in the second half of 2019, Tencent Music, Kuaishou Technology and Bilibili Inc. also reached cooperation to combine resources from different platforms to promote songs and boost musicians.
Similarly, NetEase, Inc did not only choose Douyin. Not long ago, NetEase, Inc strictly selected the live broadcast to bring goods to the Kuaishou Technology platform.