In November of last year, Hongjiu Fruit completed Series C financing.
According to information already known about the IPO, the official website of the Chongqing Securities Regulatory Bureau recently revealed that Chongqing Hongjiu Fruit Co., Ltd. (hereinafter referred to as “Hongjiu Fruit”) andChina International Finance Co., Ltd.The company signed a listing counseling agreement. The latter will become a counseling agency for Hongjiu Fruit's A-share listing.
At the end of 2019, Hongjiu Fruit Products andDongxing Securities(Market 601198) A counselling agreement was signed, and a counseling registration was filed with the Chongqing Securities Regulatory Bureau. Currently, the listing counseling agreement between the two parties has been cancelled.
According to public information, Hongjiu Fruit Products, founded in 2002, is a fruit supply chain enterprise. The business model focuses on “end-to-end” coverage of the entire industry chain, that is, the upstream directly connects orchards in high-quality production areas at home and abroad, and the downstream connects with terminal retail channels.
Among them, Hongjiu Fruit has established production bases in cities where domestic fruit is abundant, such as Sichuan, Yunnan, Guizhou, Guangxi, and Hainan; in terms of overseas base construction, Hongjiu Fruit has a number of wholly-owned subsidiaries in Thailand, Vietnam and other countries to purchase fruits such as durian, mangosteen, longan, and dragon fruit. In addition, Hongjiu Fruit also purchases single products such as red grapes and cherries from Chile and other South American countries.
In retail terminals, Hongjiu Fruit's partners include Wumei,Huarun,Yonghui,Boo Bee Lotusand other supermarkets;SuningNew retail platforms such as Hema Xiansheng, etc.; B2B e-commerce platforms such as Meicai.com and COFCO I Buy Online.
It is worth mentioning that it was only 16 years after the company was founded that Hongjiu Fruit Products began to introduce external investors, receiving successive acquisitionsCITIC Construction Investment(Market 601066) Capital, Sunshine Insurance, Shenzhen Venture Capital, Investment Capital, Kailian Capital,Shun FengInvestments from institutions such as Matilda and CMC Capital.
Among them, on November 19, 2019, founded by Li RuigangCMC Capital Partners (CMC Capital Partners) announced the completion of a lead investment in Hongjiu Fruit's 500 million yuan Series C financing; Less than a month later, Hongjiu Fruit began marketing counseling.
Chen Xian, partner of CMC Capital, said at the time, “Hongjiu Fruit's end-to-end business model not only occupies upstream core production area resources, but also opens up downstream channels through a stable, high-quality, rich and diverse product mix, successfully serving various types of customers such as new retail e-commerce, medium and large supermarkets with a national chain, fruit specialty stores, fruit dealers, etc.,The benefits of rapid growth thanks to the new retail modelBenefit and achieve rapid development.”
In fact, with the exception of Hongjiu fruit,Many upstream and downstream star companies in the fruit chain industry, such as Baiguoyuan and Xianfeng Fruit, are in the process of preparing for listing, it may usher in a wave of “listing waves.”