Wen | Zhang Wei, a strategy for Chinese businessmen
The times need idols, idols lead the trend. When technology madman Musk used a chain of 1200 satellites to express his desire to change the world, the science and technology stories made up of rockets, space, satellites and other elements also took root in China.
The first sister with goods started selling rockets in the studio and started the first year of live e-commerce for rockets. Bilibili Inc., who was full of ghosts and livestock and bullet barrage, also vowed to put "bilibiliThe video satellite was sent into space.
As early as 2018,AlibabaThe "Candy can Mini Space Station" and the "Tmall International Satellite" were launched, which are said to be aimed at enabling shoppers to open cosmic games during the "Singles Day holiday".
[China's progress in the commercialization of the aerospace industry]
Compared with the United States and other countries with a high degree of commercialization of the space industry, the commercialization of China's space industry not only started late, but also the degree of commercialization is not high.
For a long time, China's aerospace industry has been supported by the national team, relying on state funding and national projects, and has no motivation to open up the commercial market.
This market gap was not filled until the emergence of private aerospace enterprises.
Social capital can participate in the beginning of the aviation industry in 2015. At that time, the promulgation of the medium-and long-term Plan for National Civil Space Infrastructure allowed market-oriented capital and private enterprises to enter the aerospace field.
It is precisely since then that commercial aerospace enterprises, such as Changguang Satellite, Blue Arrow Aerospace, Nine Sky Star, Celestial instrument Research Institute, Interstellar Glory, Galactic Aerospace, and Skywalker, have successively obtained financing and access to launch vehicles and commercial satellites.
It is at this time that the commercialization process of the domestic aviation industry begins.
Industry insiders describe entrants as "labeling". The equipment manufacturer is responsible for the OEM for the customer and affixes the brand Logo when leaving the factory. "labeling" means that enterprises often do not have real product design and manufacturing capabilities.
For the vast majority of players in this emerging market, their entry does not attach importance to the development and application of space technology.
The aerospace field, which has always represented the cutting edge of science and technology, is more like a large-scale show.
"No spaceflight, no technology" seems to get a high-tech pass as long as it has something to do with spaceflight.
The ascension of rockets or satellites is not based on the application level, but more like a marketing in the name of technology.
Doll heaven, can not drive the great-leap-forward development of business; but as a super traffic entrance, its brand effect and marketing value has become increasingly prominent.
However, at present, the existence of "labeling" is not useless, especially for private aerospace enterprises whose main business profits are far away, the orders of relevant science and technology enterprises are an important business support to maintain their survival at this stage.
Although the order price of one or two million yuan can not really support the main business of private aerospace enterprises, the brand-new market and brand-new model can exist as another way of blood transfusion in addition to financing.
What is the future of the commercial operation of China's space industry? ]
The hustle and bustle will always cool down and the noise will end. It can be predicted that when commercial satellite launches and rockets are launched more and more frequently, their marketing value will surely decline. At that time, the hustle and bustle that swarms up may eventually return to reason.
Is there a future for the commercial operation of the aerospace industry? Where is its future? actually,Walmart IncThe answer has been given.
In the early 1980s, the "retail giant" Walmart Inc invested in launching a commercial satellite and established its own satellite communication system, so that every store around the world has its own terminal, which is connected to its headquarters by satellite.
Through the satellite communication system, Walmart Inc's data center has also established contact with suppliers, forming a rapid response supply chain, so that Walmart Inc supermarket will not be out of stock.
At the same time, manufacturers can enter Walmart Inc's distribution system and data center through the operation system, and then get the dynamic information of commodity circulation of suppliers, so as to arrange production and supply.
Walmart Inc's satellite communication system has brought great commercial value.
Before launching the satellite, Walmart Inc's sales averaged $8.4 billion a year. Ten years after the satellite system was built, annual sales quickly rose to $93.6 billion; 20 years later, the figure reached $288 billion.
After the gimmick, the real value of the commercialization of the aerospace industry lies in the reform of the enterprise management level. Only when the satellite is no longer a story, but a real driver of enterprise technological change, the commercialization of the space market can be called mature.