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上半年中国游戏销售收入1394亿元,美日韩为游戏出海主要市场

In the first half of the year, China's game sales revenue was 139.4 billion yuan. The US, Japan, and South Korea were the main markets for games to go overseas

新浪科技 ·  Jul 30, 2020 15:07

Source: Sina Technology

On the afternoon of July 30, at the China International Digital Entertainment Industry Conference held today, the China Game Industry Research Institute and the Alto Digital Association Game work Committee jointly released the China Game Industry report from January to June 2020.

The number of users increased by 12.71 million, an increase of 1.97% over the same period last year.

According to the report, the actual sales revenue of China's game market reached 139.493 billion yuan in the first half of 2020, an increase of 22.34 percent over the same period last year. The number of game users in China increased by 1.97% year-on-year, an increase of 12.71 million. The actual sales revenue of the mobile game market accounted for 75.04% of the total market revenue, and the actual sales revenue of mobile games reached 104.673 billion yuan, an increase of 35.81% over the same period last year, an increase of 27.6 billion yuan.

The actual sales revenue of the client game market was 28.154 billion yuan, accounting for 20.18% of the total market revenue, down 10.13% from the same period last year. The actual sales revenue of the web game market was 4.002 billion yuan, accounting for 2.87% of the total market revenue, down 21.43% from the same period last year.

In the first half of 2020, the actual sales of China's independent R & D games in the domestic market reached 120.14 billion yuan, an increase of 30.38 percent over the same period last year, an increase of 27.997 billion yuan. The actual sales revenue of games independently developed by Chinese games in overseas markets reached US $7.589 billion, equivalent to about 53.362 billion yuan, an increase of 36.32% over the same period last year.

Among the types of games that went out to sea, role-playing games accounted for about 10.98%, strategy games accounted for 38.98%, shooting games accounted for about 18.14%, and multiplayer online tactical games (MOBA) accounted for 3.17%.

The United States, Japan and South Korea are the main markets for games to go to sea, accounting for more than 60%.

In the regional distribution of actual sales revenue in overseas markets, the United States accounts for 28.23%, Japan 23.26%, and South Korea 9.97%. These three regions are the main markets for domestic game companies to go abroad, accounting for 61.46%.

In addition, in the China Mobile Limited game market in the first half of 2020, the number of role-playing games in the top 100 mobile games accounted for 30%, accounting for the highest proportion. Followed by card games and strategy games, accounting for 12% and 11% respectively.

In the first half of the year, role-playing game products accounted for the highest proportion of the top 100 mobile games in the Chinese game market, accounting for about 19.81%. Shooting games accounted for 16.71% of the revenue. Multiplayer online competitive games (MOBA) accounted for 14.63% of revenue.

From January to June 2020, the actual sales revenue of China's e-sports game market was 71.936 billion yuan, an increase of 54.69% over the same period last year. In addition, in the first half of 2020, the number of e-sports users in China reached 483.96 million, an increase of 9.94% over the same period last year. The actual sales revenue of China's cloud game market was 403 million yuan, an increase of 79.35% over the same period last year.

Edit / Jeffy

The translation is provided by third-party software.


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