Original title: Buying insurance online is no longer afraid of disputes! Alipay insurance platform pioneered the application of Ant Chain's trusted traceability technology Source: Financial Industry
When buying and selling insurance online, what insurance companies and users are most afraid of is insurance disputes. Since there is no audio and video link, restoring the insurance application situation has become a major problem for all insurance companies to sell insurance online. Recently, in order to solve this problem, the Alipay insurance platform announced that it will take the lead in applying reliable traceability technology for AntChain insurance sales with its own intellectual property rights, so that the Internet insurance sales process can be recorded and restored.
At present, this technical service has begun to be applied to various insurance products on the Alipay insurance platform. In the future, it will also be applied to mutual aid programs online, and this technology will gradually be provided to other insurance companies for use.
Earlier, the Banking Insurance Regulatory Commission issued the “Notice on Regulating the Retroactive Management of Internet Insurance Sales Conduct”, which clearly requires insurance companies and insurance intermediaries to establish traceability mechanisms for sales behavior so that the sales process can be restored. This new requirement will take effect on October 1 this year.
Traditional insurance telephone sales have a recording process, while offline sales require recording and video recording of key insurance application processes. In the event of an insurance dispute, insurance companies and consumers can restore the user's insurance application process based on audio and video data to prove whether the parties fulfilled their obligations to notify the terms and truthfully inform the health conditions at the time. In recent years, more and more users are choosing to buy insurance products online. However, online insurance sales do not have a “double record” process, which also causes difficulties in proving claims and determining liability when disputes arise.
AntChain's reliable traceability technology for insurance sales truly makes the online insurance sales process reversible and easy to operate. After obtaining user authorization, this technology will record the user's entire insurance application process, and perform version management and operation behavior log records on the sales page to reproduce every page and every operation in the insurance process. These data records are encrypted on the chain, stored permanently, and immutable.
Fang Yong, general manager of the smart product department of Alipay's insurance platform, said that whether it is online or offline, the health notices and protection terms of insurance products are very important. Users should read and understand them carefully, and then inform them truthfully according to their own actual situation, so as to clearly apply for insurance and protect their rights and interests.
