- Be prepared and start the Tokyo Olympics, which were originally scheduled to be held this year, have been suspended, but the athletes' desire to move forward has not stopped — “Be prepared, rally to run.”AdidasThis time, sports enthusiasts are invited to set out together, prepare for another year, and join hands to welcome the return to the Olympic Games and the arrival of sports passion next year. The launch of this series of products prepared by Adidas for the Olympics aims to gather athletes from different regions and focus on different sports in a wider range of sports groups to prepare for the upcoming resumption of the Tokyo Olympic Games. The new Supernova, 4D Run 1.0 and Ultraboost series running shoes were unveiled in a fluorescent pink color. The bright and bold color scheme symbolizes passionate sportsmanship and encourages athletes to brave the upcoming challenges. The shoes will be officially sold on the Adidas official store and app on July 23, 2020.
SHANGHAI, July 27, 2020 /PRNewswire/ -- While sports are exciting because of competition on the field, they have always been based on working together to support each other. Although the competition has been suspended, the creators' desire to move forward has not stopped -- “Get ready, rally and run”. Adidas now invites sports enthusiasts to set out together to prepare for next year's sports passion with high sportsmanship. One more year of waiting and preparing, just to gather next year, rekindle my passion for sports, break through my life, and open a new chapter.
In the pursuit of being faster, higher and stronger, humans have always been unafraid of obstacles. Injuries, stress, questions, or even a pandemic cannot stop the ambition to reach the highest stage. Now that you've chosen to run forward, why not practice spring and autumn again? Although this test has never been seen before, people who love sports are as always, fearless of ups, rain, and challenges, encouraging themselves and all fans with sports dreams with a passionate sportsmanship. The beginning of a new cycle is by no means a simple copy of the hard work that has been done along the way. This special moment is even more exciting because of the determination and confidence of every athlete, and it is of great significance.
The new Supernova running shoes are unveiled in a fluorescent pink color scheme, encouraging athletes to brave the upcoming challenges. Adidas looks forward to seeing the creators reach the world stage as they wish, and to see sports enthusiasts pass on the charm of sports to more people in need of encouragement and inspiration, rally everyone, and move forward together.
Adidas launches new Supernova running shoe in fluorescent pink
The new Supernova running shoes are data-driven, aim for comfort, and aim to bring strong energy support to athletes' training journeys. After carefully studying the runners' running movements, Adidas designers incorporated the obtained data into the design and modified the shoe's fabric and midsole in a targeted manner. In addition to continuing the comfort of the shoe model, the BOOST material at the heel also allows runners to absorb shock and rebound as they move forward, feel strong energy feedback, and support the athletes' unforward-looking footsteps.
Adidas launches new Supernova running shoe in fluorescent pink
Adhering to the original intention of continuously introducing new ideas, adidas has repeatedly refreshed the fashion possibilities of running shoes with bold and pioneering color concepts. The new color scheme of Supernova running shoes uses bright fluorescent pink to cover the entire shoe, injecting confidence and energy into sports enthusiasts with vivid colors.
In addition to the fluorescent pink color of the new Supernova running shoes, the designers also designed a complete set of products in the same series for athletes, equipped with many of Adidas' famous cutting-edge technologies, taking into account the features required for various sports, covering a variety of sports, from athletics to weightlifting. Although the tournament was delayed due to the pandemic, all sports communities are still working in unity to continue to train and explore, and continue to move forward for common goals. The launch of this series of products aims to gather athletes from different regions and focus on different sports in a wider range of sports groups to prepare for upcoming events. This series includes various products such as 4D RUN, UltraBoost series, and SUPERNOVA, which will be launched one after another in the near future, so stay tuned.
Adidas launches new 4D RUN 1.0 running shoe in fluorescent pink
The fluorescent pink color scheme of the new Supernova running shoes was officially released on July 23, 2020. The recommended retail price is 799 yuan. For details, please pay attention to the Adidas Official Store, Adidas Tmall Official Flagship Store, Adidas WeChat Account, Adidas Offline Store, and Adidas Official App.
New Supernova running shoes fluorescent pink color scheme
Product number: FV6032/FW0704
Recommended retail price: 799 yuan
Listing date: July 23, 2020
New 4D RUN 1.0 running shoes fluorescent pink color
Product number: FV6956
Recommended retail price: 1,699 yuan
Listing date: July 23, 2020
New UltraBOOST 20 running shoes fluorescent pink color scheme
Product number: G55837/G55838
Recommended retail price: 1499 yuan
Listing date: July 23, 2020
New UltraBOOST S.RDY running shoes
Product number: FW9773/FW9771
Recommended retail price: 1,399 yuan
Listing date: July 23, 2020