A total of 100 entrepreneurs are on the list this year.Evergrande GroupChairman Xu Jiayin,Country GardenChairman Yang Guoqiang and his family,Sunac ChinaChairman Sun Hongbin ranked in the top three with total cash donations of 3.01 billion yuan, 1.52 billion yuan, and 1.39 billion yuan respectively.

Evergrande Group Chairman Xu Jiayin took first place. This is the fifth time it has topped the charity list. Photo Credit: DR

This year is the 14th time that Forbes China published the China Charity List. The total cash donations of the 100 entrepreneurs (companies) on the list were 17.91 billion yuan, down 6.6% from 19.17 billion yuan last year. This is the fifth time since 2011, 2017, 2018, and 2019 that the total donation amount has exceeded 10 billion yuan. This year's entry threshold is 10 million yuan, down from 18 million yuan last year.

Forbes China investigated the cash donations made by Chinese private entrepreneurs and enterprises to the charity sector in 2019, and combined the amount of donations from entrepreneurs and their management companies to compile an annual Chinese charity list. Every year, 100 entrepreneurs (companies) are selected. There are 35 entrepreneurs who have donated over 100 million yuan in this year's charity list. The total amount of donations reached 15.09 billion yuan. Their donations account for 84% of the total amount.

Xu Jiayin, chairman of the board of directors of Evergrande Group, continued to top the 2020 China Charity List with a total donation amount of 3.01 billion yuan. In addition to 2012, 2013, 2018, and 2019, this is the fifth time that Xu Jiayin has topped the charity list.

In 2019, Evergrande, as always, actively participated in the fight against poverty, donating more than 3 billion yuan in total throughout the year. Among them, 1 billion yuan was donated to Bijie City in Guizhou Province. Since Evergrande teamed up to help Bijie City, it has donated a total of 7.5 billion yuan, which has helped 0.905 million people get out of poverty at all levels in Bijie. At the same time, Evergrande continues to replicate and promote the experience of helping Bijie to help Guangdong, Henan, Shaanxi, Yunnan, Qinghai and other places win the fight against poverty with high quality. Up to now, Evergrande Group has donated more than 17.75 billion yuan to charitable causes such as poverty alleviation and people's livelihood.

Yang Guoqiang's family, Chairman of the Board of Directors of Country Garden, topped the list with a total donation of 1.52 billion yuan. Since the first large donation in 1997, Yang Guoqiang and Yang Huiyan have led Country Garden Group and Guoqiang Charity Foundation to donate more than 6.4 billion yuan to the community. In August 2019, the Linxia Guoqiang Vocational and Technical School, which was built with a donation of 0.3 billion yuan from Country Garden, commenced construction. The school adheres to public welfare attributes and exempts students from poor families from all fees. According to Yang Guoqiang, the true meaning of philanthropy is to help others save themselves.

The third-ranked entrepreneur is Sun Hongbin, Chairman of Sunac China. In 2019, Sunac China donated a total of 1.39 billion yuan in the fields of poverty alleviation, education, and environmental protection. Under his leadership, the “Sunac Public Welfare” shared charity platform was launched last year. By opening up online and offline participation channels, Sunac employees, owners, and caring members of the community are provided with a more convenient way to participate in public welfare and an open and shared public welfare interactive experience. By the end of 2019, the platform had launched nearly 100 public welfare activities in 45 cities in 23 provinces.

Looking back at the list for the past three years, the data shows that 29 entrepreneurs have been on the charity list for three consecutive years. The total donation amount of these 29 charitable entrepreneurs reached 32.6 billion yuan. Thinking about drinking water and feeding back society is a sense of social responsibility that private entrepreneurs have in mind. Many private enterprises have formed a corporate responsibility culture characterized by charity. Through scientific planning and management, we can achieve healthy and balanced development of the company's main business and philanthropy.

Looking at the direction of donations, education and poverty alleviation are the two main directions of charitable donations this year, accounting for more than 60% in total. The education sector ranked first with 35.5%, making it the preferred field for entrepreneurs to do charity. The vast majority of entrepreneurs are very happy to donate cash or set up a special education fund to their alma mater.

Facts have proven that famous universities are more likely to receive donations from alumni. With strong financial support, the overall strength of these colleges and universities can be clearly improved, thus forming a virtuous cycle and attracting higher quality students. 2019 coincided with the 100th anniversary of Nankai University. Zhang Yiming, Chairman of ByteDance, andTahoe Group(Market price 000732) Chairman Huang Qisen donated 0.11 billion yuan and 100 million yuan respectively to support the development of Nankai University.

2019 was a year to win the fight against poverty and overcome difficulties. Encouraged by policies, entrepreneurs gave generously. Poverty alleviation has become a popular donation direction, ranking second with 30%, and will grow further in the foreseeable future.

Notably, the trend of social welfare becoming the foundation and backbone of charitable causes has begun to show, ranking third with a share of 14.3%. WithTencentFor example, it uses products such as the “Tencent Online Donation Platform”, “Beneficiaries”, and “Tencent Charity Network” as platforms to cultivate the public welfare habits of hundreds of millions of netizens and promote the construction of an ecosystem where everyone can do charity. Furthermore, through projects such as “Open Platform for Villages” and “Tencent Three-dimensional Disaster Relief”, the Tencent Foundation explores the frontiers and possibilities of integrating the Internet and public welfare in various fields such as rural development, education, poverty alleviation, emergency disaster relief, and employee welfare.

The share of donations received in the medical sector is also increasing year by year. July 2019,Sansei PharmaceuticalSubsidiaryMitsui Kuniken(Price: 688336) Donated 0.18 billion yuan to the “Ankylosing Spondylitis Health and Poverty Alleviation Project” project. So far, pilot projects have been launched in Huoqiu County, Linquan County in Anhui Province, Zhenba County in Shaanxi Province, and Pingyi County in Henan Province. After the pilot was successful in the four impoverished counties, the plan is to promote a precise poverty alleviation model throughout the country. The goal is to provide free medical assistance to 0.02 million severe patients with severe illness in 832 impoverished counties across the country. Dr. Lou Jing, Chairman and CEO of Sansheng Pharmaceutical, said that in the future, the development and production of high-quality biopharmaceuticals will benefit more patients and continue to give back to the community with a sense of public welfare.

Judging from the industry concentration of the companies on the list, real estate, diversification, and the Internet rank in the top three. The real estate industry is not only the industry that has produced the most billionaires, but also the industry that has produced the most philanthropists. According to the list, donations from the real estate industry reached 7.11 billion yuan, accounting for nearly 40%, making it a well-deserved main donor. The diversified and internet industries ranked second and third, and total cash donations amounted to 6.26 billion yuan, accounting for nearly 35%. As can be seen from this, donations from the top three industries account for 75% of the total amount.

Judging from the cities where the companies on the list are distributed, Shenzhen, Beijing, and Guangzhou are the top three charitable regions with the most donation companies, concentrating more than 40% of the companies; in terms of donation amounts, the three cities of Shenzhen, Beijing, and Guangzhou account for the top three donation amounts, accounting for 29.2%, 15.4%, and 12.3% of the total donation amount respectively, which together exceeds 50% of the total amount of donations.

social responsibilityFulfilment is an important quality and intangible asset of an enterprise. It is also an important way for an enterprise to shape its own image and enhance the goodwill of society. Businesses should treat charity as a continuous, persistent, and normal cause, and reach out to those in need as soon as possible.

Philanthropy is more than just a good idea that thrives; it should be turned into a normal state of affairs. The measure of an enterprise's success is not only its commercial achievements, but also its ability to implement corporate social responsibility. Only by using one's strengths, contributing one's strength, and implementing social responsibility in daily business activities and public welfare undertakings can the enterprise demonstrate its sense of merit and responsibility.