Meituan takeout version surfaced a lot.

Wechat ID:tech618 exclusively learned that Meituan is testing a product called "spelling rice" in some areas, which is embedded in Meituan takeout App and Meituan takeout Mini Program.

It is understood that the "spelling meal" function of Meituan takeout is also called Meituan takeout special version. After Tech Planet experience, we found that its entrance is placed in the main menu interface of the home page of Meituan takeout App (Mini Program). After entering, you can see the food information that can be ordered. Its main function is low-cost splicing, free distribution fee, free packing fee and so on.

Meituan "spell a meal" for new users launched a full 0 yuan to eat activities, invite 3 new people can be free activities order privilege, the current promotion efforts are not small.

It is worth noting that Meituan's "spelling meal" can not be used directly in Meituan takeout App, but can only be used in WeChat Mini Programs.

The process of making the order is similar to that in Pinduoduo. After the user sends a link to the purchased food to another user, the order can be made successfully after both parties have completed the payment within a specified period of time.

Although the price of Meituan's "spelling meal" is more affordable, there are also some specific rules compared with Meituan takeout. For example, Meituan's "spelling meal" users are limited to 4 times a day for initiating and participating in collage activities, which are limited to the stores chosen by the sponsors to place orders and limit some of the delicacies in the store. Secondly, after the order is successful, we do not support the purchase of additional goods or the modification of gourmet food, but in terms of gourmet red envelopes, we can only use Meituan's red envelopes to reduce the amount.

Judging from the current intensity and function of Meituan's "spelling out a good meal", it is still very attractive and may become another growth point for Meituan takeout.

Tech Planet noted that, in fact, long before the launch of "spelling a meal", Meituan had already launched a similar function-a list for friends, which is built into the merchant page, but the function is not as independent as it is, and there is no big discount to attract users. So Meituan chose the "upgrade" in the mode.

This time, Meituan will do the order function independently, which also reflects from the side that he is optimistic about the prospect of the takeout model. By sharing the order Mini Program in Wechat, he can not only mobilize the inactive users who have never registered with Meituan, get a large number of potential users, but also encourage users to make orders, which can help users enjoy free freight and full discount, and stimulate hesitant users to place orders for consumption. Increase the delivery order rate, thereby increasing the order rate of merchants and takeout riders, which will benefit all parties.

Interestingly, history always repeats itself amazingly. Going back to the impressive "takeout war" in early 2017, Meituan Takeout launched the "friend order" function, and within three months, it reached or even surpassed ele.me from its original relatively backward position, thus establishing Meituan's position as the head of the takeout market.

This time, Meituan launched a similar single-order product, "a good meal", while ele.me has also undergone a major upgrade, a new round of "takeout war" seems to be about to start, both sides are prepared, who will win this round of confrontation?