Sina Tech News, January 23rd, in the lead-up to the Spring Festival of 2026, RT-Mart, the core brand under Sun Art Retail, officially announced a deep cross-sector collaboration with the national-level gaming IP 'Egg Catch Party,' jointly launching a treasure hunt event on the New Year's Goods Street.
It is reported that this collaboration represents an innovative practice by RT-Mart in its efforts to accelerate brand rejuvenation and enhance consumer experience. The initiative aims to inject fresh vitality into family New Year goods shopping before the Spring Festival through gamification.
